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3. International Relations positioning spectrum
Aid English Relationship building Cultural Diplomacy Messaging Military action
Development Education Cultural exchange Showcasing Advocacy Sanctions
Skills Mutual understanding Broadcasting Campaigns Coercion
Qualifications Networking Trade promotion
International Trade
experiences
AID ACCESS ENGAGEMENT & INFLUENCE Hard Power
Traditional Diplomacy
Public Diplomacy Soft Power
Cultural Relations MESSAGING POWER
British Council British Council British Council
increasing skills building engagement facilitating for the
and capacity to and trust for the UK UK through
participate culture &
Connecting people of
internationally creativity
current and future
Developing skills influence to the UK and Creating spaces
and connecting other countries, for diplomacy,
aspiring talent sharing agendas for creativity and
worldwide mutual understanding business
and benefit
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4. Our Purpose
The British Council creates international
opportunities for the people of the UK
and other countries and builds trust
between them worldwide.
We call this cultural relations.

7. The British Council Benefit Map
Outcomes
Outcomes Purpose Economic, social & cultural value
2014-15 Benefits to the UK
Growth of UK Education
sector
Growth of UK Creative
Industries
600+ million Increased
opportunities trust
Increased trade and
investment
More open society
Benefits to countries in which we operate

8. Underpinning most of what we do are combinations of six
core types of Cultural Relations activities
English
The Arts
Education & Society
English teaching and exams
Scholarships and exchanges
Policy Dialogues
Showcasing UK excellence
Skills development/training
Links and networks

9. Cultural Relations builds trust for the people and
Government of the UK
Mean score plot (-2 to +2) of trust in People in UK vs trust in Government in UK
1.0 Mean trust in
Respondents who have not
People from UK (-2
participated in UK-led Cultural to +2)
Relation activities China
India
Respondents who have 0.5
Poland
participated in UK-led Cultural
Relation activities
Mean trust in
0.0 Government
from UK (-2 to +2)
-1.0 -0.5 0.0 0.5 1.0
KSA
-0.5
-1.0
Source: YouGov Online panel survey of respondents aged 16-34 with minimum secondary education (March 2010)
Base: KSA (279 CR, 241 non-CR); China (993 CR, 212 non-CR); Poland (982CR, 223 non-CR); India (994 CR, 209 non-CR)
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10. The British Council Model
Purpose: creating international opportunities for and trust
between the people of the UK and other countries worldwide.
The people of
Model: the UK
Sharing English, the Arts, Education and the UK’s ways or
organising society and ways of living to create international
opportunities for people all around the world
Bringing people together from different countries and Attraction and
cultures in the UK and taking people from the UK to work with engagement
and learn from their peers in other countries
Key assets:
•The English language, the UK’s Arts and Education systems and
diverse society. The people of the
World
•Openness about the UK’s strengths and weaknesses
•‘On the ground network’, people, relationships and 75 years of
reputation
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11. British Council 2015 Corporate Outcomes:
 More widespread and better quality teaching and
learning of English worldwide
 New ways of connecting with and seeing each other
through the arts
 Enhanced UK leadership of and shared learning from
international education
 Societies whose citizens and institutions contribute to a
more inclusive, open and prosperous world
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13. Higher Education
Degree courses entry requirements
 Direct access: A levels / IB
 Indirect access: Foundation course
 English level 5.0
 Choose between 5 and 6 univesities
 Apply through UCAS – Universities and Colleges Admission Service
 http://www.ucas.ac.uk/
 Deadlines for applications depend on area of study
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14. Postgraduate courses
 Master’s degrees
 Taught Master’s
 Research Master’s
 Doctorates
 Doctor of Philosophy
 Integrated PhD
 Professional/Taught Doctorates

15. Higher Education
Postgraduate courses entry requirements
 Recognised degree title or Master’s if applying for a PhD
 IELTS of 6.5+ in all skills or equivalent
 Academic references
 Portfolio depending on the area of study
 Choose between 5 and 6 universities
 No deadline established – the earlier (Dec. previous year) the better
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16. Higher Education
Useful websites
 www.educationuk.org
 www.prospects.ac.uk
 www.rae.ac.uk
 http://www.guardian.co.uk/education/table/2012/may/21/univer
sity-league-table-2013
 http://www.ukba.homeoffice.gov.uk/ - For information on visas
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