Dots 2016 - VP Principal Analyst at Forrester Research

•

2 gostaram•462 visualizações

Brilliant Noise

Dots conference, Friday 16th September 2016, Brighton

Apresentações e oratória

@MartinJohnGill
Martin Gill, Research Director
Let Customers Lead Your  
Digital Strategy

© 2016 Forrester Research, Inc. Reproduction Prohibited 2

© 2016 Forrester Research, Inc. Reproduction Prohibited 3

© 2016 Forrester Research, Inc. Reproduction Prohibited 4
Source:
$64 million
53%

© 2016 Forrester Research, Inc. Reproduction Prohibited 5

© 2016 Forrester Research, Inc. Reproduction Prohibited 6
$247 million
93%

© 2016 Forrester Research, Inc. Reproduction Prohibited 7
Source:
$247 million
93%

© 2016 Forrester Research, Inc. Reproduction Prohibited 8
$247 million
93%

© 2016 Forrester Research, Inc. Reproduction Prohibited 9
Do you know what  
your customers want?

© 2016 Forrester Research, Inc. Reproduction Prohibited 10
Do you know why  
they want it?

› http://fortune.com/2015/11/15/john-deere-software-services-agriculture-data/

© 2016 Forrester Research, Inc. Reproduction Prohibited 13
Source:

© 2016 Forrester Research, Inc. Reproduction Prohibited 14
Source:
Just knowing what your
customers do doesn’t make you
customer led.

© 2016 Forrester Research, Inc. Reproduction Prohibited 15
Collaborate to serve customers
Understand customers’ WHYs

© 2016 Forrester Research, Inc. Reproduction Prohibited 16
Collaborate to serve customers
Understand customers’ WHYs

© 2016 Forrester Research, Inc. Reproduction Prohibited 17
Customer-led firms understand WHY 
Customer Led:
Ethnography
Customer Aware:
Surveys

› http://www.imore.com/easyjet-app-update-brings-mobile-boarding-passes-and-passbook-support

© 2016 Forrester Research, Inc. Reproduction Prohibited 19
Customer-led firms understand WHY 
Customer Led:
Unstructured
data
Customer Aware:
Structured
data

© 2016 Forrester Research, Inc. Reproduction Prohibited 20
Source: https://www.youtube.com/watch?v=n4BlZH6s6MI

© 2016 Forrester Research, Inc. Reproduction Prohibited 21
Customer-led firms understand WHY 
Customer Led:
Co-creation
Customer Aware:
Market
research

© 2016 Forrester Research, Inc. Reproduction Prohibited 23
Customer-led firms understand WHY 
Customer Led:
Predictive
analytics
Customer Aware:
Descriptive
analytics

© 2016 Forrester Research, Inc. Reproduction Prohibited 24

© 2016 Forrester Research, Inc. Reproduction Prohibited 25
Customer-led firms understand WHY
CUSTOMER AWARE CUSTOMER LED
EthnographySurveys
Unstructured dataStructured data
Co-creationMarket research
Predictive analyticsDescriptive analytics

© 2016 Forrester Research, Inc. Reproduction Prohibited 26
Collaborate to serve customers
Understand customers’ WHYs

© 2016 Forrester Research, Inc. Reproduction Prohibited 27
Marketing
Technology
Insights
DesignOperations
Service
Sales
Content
Customers

© 2016 Forrester Research, Inc. Reproduction Prohibited 28
Source: Forrester/Odgers Berndtson Q3 2015 Global Digital Business Online Survey.
68%

© 2016 Forrester Research, Inc. Reproduction Prohibited 29
Base: 412 US companies 
Source: Forrester’s Business Technographics™ Global Marketing Survey, 2015
18%

© 2016 Forrester Research, Inc. Reproduction Prohibited 30
Customer journey mapsCustomer journey maps??

© 2016 Forrester Research, Inc. Reproduction Prohibited 31
Collaborative journey maps

© 2016 Forrester Research, Inc. Reproduction Prohibited 32

© 2016 Forrester Research, Inc. Reproduction Prohibited 33
Monitor and optimize digital interactions
through metrics and insights.
Link and reveal how technology, processes,
and people deliver the customer experience.
Visualize and share important journeys and
touchpoints, including digital interactions.

© 2016 Forrester Research, Inc. Reproduction Prohibited 34

© 2016 Forrester Research, Inc. Reproduction Prohibited 35
Visualize and share
Monitor and optimize
Link and reveal

© 2016 Forrester Research, Inc. Reproduction Prohibited 36
Collaborate to serve customers
Understand customers’ WHYs

© 2016 Forrester Research, Inc. Reproduction Prohibited 37

© 2016 Forrester Research, Inc. Reproduction Prohibited 38

© 2016 Forrester Research, Inc. Reproduction Prohibited 39
https://contently.com/strategist/2015/09/03/the-new-model-how-net-a-porter-keeps-the-fashion-industry-on-its-heels/ 
https://contently.com/strategist/2013/10/03/the-story-behind-the-furrow-2/

› http://www.myciin.com/en/p/net_a_porter_s_natalie_massenet_is_chairman_until_end_of_2016
“People always say to me,
‘You’ve really strived to
redefine retail.' But the
reality is, I wanted to
redefine magazines.”
— Natalie Massenet

© 2016 Forrester Research, Inc. Reproduction Prohibited 41
https://www.net-a-porter.com/alfresco/nap/webAssets/webPage/advertise-with-us/desktop/common/NAP_Media_Kit.pdf

© 2016 Forrester Research, Inc. Reproduction Prohibited 42
www.net-a-porter.com

© 2016 Forrester Research, Inc. Reproduction Prohibited 44
Getting started…

© 2016 Forrester Research, Inc. Reproduction Prohibited 45
Bridge digital and the physical worlds.
Prioritize high-impact interactions.
Work across functional boundaries.

© 2016 Forrester Research, Inc. Reproduction Prohibited 46

forrester.com
Thank you
Martin Gill
+44 (0)20.7323.7734
mgill@forrester.com
@martinjohngill

Mais conteúdo relacionado

Mais procurados

Database Marketing

Jennifer Dunbar

The Truth About Marketing Analytics ACCESS THE Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Marketing Analytics Budget spent on marketing analytics has dipped but is expected to grow significantly over the next three years. Use of analytics reached the highest point recorded in six years, although perceived contributions to company performance remain weak. One reason for this may be that only 36% of marketers report they have quantitative tools for demonstrating the impact of marketing spend on company performance. Consistent with this, marketers report using experiments only one-third of the time to understand the impact of their marketing actions on customers. VIEW THIS DECK TO SEE - Marketing Analytics Usage in B2B & B2C - Marketing Analytics Spending in B2B & B2C - Benefit of Marketing Analytics in B2B & B2C - Marketing Analytics Spending By Revenue in B2B & B2C - Marketing Analytics Impact on Company Performance in B2B & B2C - Quantitative Metrics Demonstrate the Impact of Marketing Spend in B2B & B2C The majority of companies report using AI for content personalization, predictive analytics for customer insights, and targeting decisions. B2C Services companies use, on average, more AI in their marketing activities than other sectors. B2C Product Companies lead on use of AI for customer segmentation and autonomous objects, while B2B companies lead in the use of augmented and virtual reality. ============================================ ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT INCLUDE: Additional Go to Market Resources From Four Quadrant Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Predictive Marketing Analytics Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Free Downloads @ fourquadrant.com/free-marketing-templates/

The Truth About Marketing Analytics

Four Quadrant LLC

Seat-Drop-Concept-v8

Mary Firme

AI and Machine Learning in Marketing READ Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/ 81% of consumers expect the same level of service whenever they interact with a company across different channels. 60% of marketers believe AI will have a “substantial or transformational” impact on their business’ programmatic and media buying in the next 5 years. In a Forrester survey, 79% of marketers thought AI would allow them to move toward more strategic work. When asked about the ‘next big trend’ in marketing, survey respondents saw: - personalization (29%) - artificial intelligence (26%) - voice search (21%) as the top three trends for the future VIEW THIS DECK TO SEE: - Applications of AI in Marketing - What is the Next Big Thing in Marketing - How Likely Are Marketers to Use AI for Content Strategy - How Important is AI for Marketing to Attain Goals - Marketing Skills Gaps Predicted AI and machine learning are making the customer experience more personalized and contextual than ever before. Banks and credit unions are using advanced technology to make websites, emails, digital advertising, social media and other content more efficient and effective. This is increasing marketing ROI as well as customer satisfaction. =========================================== MORE GO TO MARKET RESOURCES FROM FOUR QUADRANT Predictive Marketing Analytics @ fourquadrant.com/b2b-predictive-marketing-analytics/ Predictive Marketing Analytics Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/

AI and Machine Learning in Marketing

Four Quadrant LLC

The Myths and Realities of Martech in 2018

Samuel Scott

In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies’ lead nurturing challenges and strategies. The survey revealed that, even as the importance of marketing’s role has grown, many organizations are still struggling to develop comprehensive, multi-channel lead nurturing programs, and that tremendous opportunities lie ahead.

The State of B2B Lead Nurturing - 2014 Report

BizoInc

Mannatech Final - Internet Business Models

bdorne

DIG Day - RapLeaf

DIG - Engauge

New employer brand analytics english (4)

Viktoria Pralitch

GCVP Social Outreach Strategies_jsahota_2014

Jasmin Sahota

What is Internet Monitoring?

Spiral16

The Billions You're Losing to Online Ad Fraud

Samuel Scott

Using Data to Impact Your Customer's Journey

Method Savvy

Mais procurados (13)

Database Marketing

The Truth About Marketing Analytics

Seat-Drop-Concept-v8

AI and Machine Learning in Marketing

The Myths and Realities of Martech in 2018

The State of B2B Lead Nurturing - 2014 Report

Mannatech Final - Internet Business Models

DIG Day - RapLeaf

New employer brand analytics english (4)

GCVP Social Outreach Strategies_jsahota_2014

What is Internet Monitoring?

The Billions You're Losing to Online Ad Fraud

Using Data to Impact Your Customer's Journey

Destaque

Make your organisation connect more in 2016

Brilliant Noise

Omnichannel is one of the most abused buzzwords in retail. But, in a world of digitally connected consumers, developing and implementing a solid omnichannel strategy is critical to the long-term success of a retail business. During this webinar featuring Sucharita Mulpuru-Kodali, one of Forrester’s most distinguished analysts, we’ll review the most fundamental considerations of an omnichannel strategy, including: - Setting realistic goals and expectations for your organization - Building out a step-by-step plan with manageable phases - Deploying best practices while managing to a budget - Leveraging core order management functionality to pull the strategy together You’ll walk away with valuable insight and practical information that will guide your omnichannel goals and investments.

What Omnichannel Really Means - Forrester Webinar

Freestyle Solutions

Trends in Manufacturing and logistics against evolving landscapes in India

Amit Gopale

ROLE OF CIO

ashok kumar

Running outdated and unsupported technology is a real risk for organizations. Discover how to mitigate this risk by keeping your technology product data clean and up to date. LeanIX offers an innovative software-as-a-service solution for Enterprise Architecture Management (EAM), based either in a public cloud or the client’s data center. Companies like Adidas, Axel Springer, Helvetia, RWE, Trusted Shops and Zalando use LeanIX Enterprise Architecture Management tool. Free Trial: http://bit.ly/LeanIXDemoS

How to manage technology obsolescence with LeanIX Enterprise Architecture Man...

LeanIX GmbH

CIO Roundtable Conference (Robert Walters VN): The Next-Gen CIO

Lui Sieh

Speaker: IBM Interconnect 2016 Process Innovation and Enterprise Architecture as foundation for operational excellence Abstract: With ever increasing drive to make healthcare more affordable, personalized and accessible, Healthcare Insurance industry has to discover true opportunities for innovation, automation and improvement. Transitioning away from a complex-costly traditional environment to a modernized-digitized operation needs informed decision making. The talk will focus on how Process Innovation, Enterprise Architecture methods and value-driven planning are used to lay out the foundation for innovation and strategic decision making in this high impact transformative journey to create alignment b/w strategy and execution. The talk will also focus on the powerful ways IBM Blueworks Live is leveraged to gauge business operations for strategic road mapping

2468 process innovation & enterprise architecture -(foundation for operation...

Ravi Sarkar

I made resume ini shareable format (PDF) from article Tangui Catlin, Jay Scanlan, & Paul Wilmoot (they are from McKinsey) titled "Raising Your Digital Quotient". I hope this file can be shared to anyone that need it. You can read how McKinsey can estimates your company related to DQ (Digital Quotient). --------------------- With the pace of change in the world accelerating around us, it can be hard to remember that the digital revolution is still in its early days. Massive changes have come about since the packet-switch network and the microprocessor were invented, nearly 50 years ago. A look at the rising rate of discovery in fundamental R&D and in practical engineering leaves little doubt that more upheaval is on the way. For incumbent companies, the stakes continue to rise. From 1965 to 2012, the “topple rate,” at which they lose their leadership positions, increased by almost 40 percent1 as digital technology ramped up competition, disrupted industries, and forced businesses to clarify their strategies, develop new capabilities, and transform their cultures. Yet the opportunity is also plain. McKinsey research shows that companies have lofty ambitions: they expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10 percent or more in the next three to five years.

Raising Your Digital Quotient - McKinsey

Abdi Januar Putra

2014 02 florian-matthes-agile-enterprise-architecture-management

Eric Javier Espino Man

To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business strategy. Yet the pioneers of the digital revolution, be they B2B or B2C firms, are driving increased revenues through a superior digital customer experience and are increasing efficiency and agility through digital operational excellence. This report outlines the driving forces behind digital business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and data.

Understand the digital business landscape

Ignacio Gil Bárez

Slides from SirionLabs' webinar 'Plugging Value Leakage in IT Outsourcing Engagements' featuring Forrester VP and Principal Analyst, Andrew Bartels. CIOs and their IT departments often struggle to achieve the full value in strategic IT Outsourcing engagements due to ineffective governance and lack of performance alignment between the enterprise and its suppliers. This webinar explains: - The growing importance of service providers to firms (both for IT and for business overall) - Why the traditional tools and technologies are not adequate to manage today’s complex supplier management challenges - How CIOs can take the lead in embracing specialized software tools to enable not just the IT organization but the entire enterprise to get the most value from their strategic services suppliers

SirionLabs Webinar Featuring Forrester - Plugging Value Leakage in IT Outsour...

SirionLabs

DVJP 2016 - Jeff Lunsford Presents

Tealium

Communication 200 Rhetoric Research

Tiffini Travis

Raising performance in aerospace industry - Highlight

Huntsman Advanced Materials Europe

These slides were presented as a 1 hour global webcast in partnership with The Open Group. Summary: In an increasingly competitive landscape, organisations are becoming more aware how important it is to develop business services models that are aligned to customer values. Organisations that are not able to take a customer focused perspective are losing footing in the market as they attempt to understand what it means to architect for the customer. Topics include: - The Pressures caused by Disruption - Performance and Expectation Gaps at the CxO level - Improving Architecture Value - Discipline Confusion - Unifying the Enterprise - Architecture Services Design - Architecture Demand Analysis

Repositioning the Value of the Architecture Practice

Enterprise Architects

Digital Strategy

George Yfantis

Forrester Webinar - Individualization Versus Personalization

ZAPinfo.io

Keynote Presentation at Rethink! Item Conference in London 2016 by LeanIX Co-Founder André Christ. LeanIX offers an innovative software-as-a-service solution for Enterprise Architecture Management (EAM), based either in a public cloud or the client’s data center. Companies like Adidas, Axel Springer, Helvetia, RWE, Trusted Shops and Zalando use LeanIX Enterprise Architecture Management tool. Free Trial: http://bit.ly/LeanIXDemoS

Rethink! How Digital Transformation disrupts Enterprise Architecture

LeanIX GmbH

Customer Advocacy & Account-Based Strategies

G3 Communications

Judith Jones received the Open Group award for Outstanding Contributions to the development of TOGAF 9 at 19th Open Group Enterprise Architecture Practitioners Conference Chicago - July 21-23, 2008. Former CEO of Architecting the Enterprise which has been a member of The Open Group for 6 years, she is personnally involved since 1997. As an active member of The Open Group and she is a major contributor and an editor of TOGAF 7, 8 and 9 as well as leading TOGAF projects for localisation, case studies, ADML, synergy and collaboration projects. http://www.opengroup.org/member/member-spotlight-jones.htm

What is the Value of Mature Enterprise Architecture TOGAF

xavblai

Destaque (20)

Make your organisation connect more in 2016

What Omnichannel Really Means - Forrester Webinar

Trends in Manufacturing and logistics against evolving landscapes in India

ROLE OF CIO

How to manage technology obsolescence with LeanIX Enterprise Architecture Man...

CIO Roundtable Conference (Robert Walters VN): The Next-Gen CIO

2468 process innovation & enterprise architecture -(foundation for operation...

Raising Your Digital Quotient - McKinsey

2014 02 florian-matthes-agile-enterprise-architecture-management

Understand the digital business landscape

SirionLabs Webinar Featuring Forrester - Plugging Value Leakage in IT Outsour...

DVJP 2016 - Jeff Lunsford Presents

Communication 200 Rhetoric Research

Raising performance in aerospace industry - Highlight

Repositioning the Value of the Architecture Practice

Digital Strategy

Forrester Webinar - Individualization Versus Personalization

Rethink! How Digital Transformation disrupts Enterprise Architecture

Customer Advocacy & Account-Based Strategies

What is the Value of Mature Enterprise Architecture TOGAF

Semelhante a Dots 2016 - VP Principal Analyst at Forrester Research

As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support. Check out the slides from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn: - What 2018 holds for our customers and their expectations - What sales, marketing, and support engagement looks like today - How to listen, learn, engage in the Engagement Economy

How to Navigate Changing Buyer Intentions

Marketo

The Contextual Marketing Imperative: Rethinking your personalization strategy

SAP Customer Experience

Why Email Just Doesn't Die - Bright Shiny Objects: What's Sexy Now in Digital...

National Retail Federation

Afternoon Keynote: Steven Casey

Demandbase

By 2020, Forrester predicts every company that exists today, both B2B and B2C, will either have evolved to become a digital predator or succumbed as prey. But what differentiates digital predators? How should your company best take advantage of the shift toward digital? In this revealing keynote Forrester’s leading digital business analyst for the C-Suite, Nigel Fenwick, shares insights and examples from the latest research into digital predators and prey. Learn what separates predators from prey and how you can help your business become a predator. What separates predators from prey? The latest digital business benchmark data revealed. Learn how to turn your digital business progress to-date into a catalyst of digital transformation. Lessons from digital prey – what to avoid at all costs.

WSO2Con EU 2016: Keynote - How To Become A Digital Predator

WSO2

Social Consumer Insights: Why social is a vital component for uncovering the ...

Brandwatch

Building a Marketing Tech Stack to Accelerate Engagement

Marketo

How Audience Intelligence Fuels Customer-Obsessed Marketing

4Cinsights

In this one-time webinar, special guest speaker and analyst from Forrester, Richard Joyce, will helped us examine the rise of data-driven marketing and how the quality of digital data informs budgets while affecting advertising ROI. Everyone that attends the webinar and reviews the slide will leave: - Knowing the challenges that present themselves with data-driven marketing and how to overcome them - Understanding how to be a data-driven marketer and why high-quality digital data is essential to successful marketing initiatives - Aware of the impact of high-quality data and the ROI of improving data quality - Able to explain the key components of data quality and how to design a framework of processes and procedures - With actionable next steps and recommendations

3 Steps for Measuring ROI of Data Quality for Data-Driven Marketers

Alex Yastrebenetsky

Today, mobile, social and cloud technologies are transforming the customer experience and putting customers in control. In this digital age, marketers must always be improving marketing execution with an eye toward growing revenue. Listen in to our webinar with guest Laura Ramos, Vice President and Principal Analyst at Forrester Research, and Matt Zilli, Senior Director of Product Marketing at Marketo, to discover why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what buyers want before competitors do. Learn how marketing strategies that leverage automation can transform the customer experience and grow revenue in the digital age.

Grow Revenue with the Right Marketing Strategy

Marketo

Last year Forrester Research indicated that by 2020, the trend toward self-service and digital buying channels will require a significant transformation in the skill sets of sales teams (Death of a (B2B) Salesman, April 2015). As buyers spend more time online before engaging with your sales force, reps will be required to play a dramatically different role. Sales leaders must work quickly to understand and develop new enablement strategies, help their reps transition to embrace these new selling approaches, and adopt tools and behaviors that ensure their reps stay relevant in this customer-dominated marketplace. Webcast with Qstream's Lisa Clark and Peter O'Neill, Vice President & Research Director, Forrester.

Transforming Your Reps From Pitch Men to Problem Solvers

Pamela Boesch

Transforming Your Reps From Pitch Men to Problem Solvers

QstreamInc

Guest speaker Brendan Witcher, Principal Analyst with Forrester Research joins Chris Tutor, VP of Strategy at Bear Naked and Ray Grady of CloudCraze to discuss the opportunity of personalized eCommerce. Through the real world example of BearNakedCustom.com, they show how traditional B2B companies can quickly pivot to leverage a direct-to-consumer opportunity. They also demonstrate how a customer-focused platform can benefit the customer and company alike.

CloudCraze Bear Naked Webinar with Internet Retailer

CloudCraze

5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue

Certain Inc

CMOs: Transforming Marketing into a Growth Engine

Marketo

Winning the Mobile Customer Shift featuring Forrester

Braze (formerly Appboy)

As the pace of innovation and customer expectation continues to accelerate, the role of every marketer is becoming exponentially more challenging. The key to success for marketers in this rapidly evolving digital world is one thing: engagement. Join our guest Lori Wizdo, Principal Analyst with Forrester Research, and Hally Pinaud, Sr. Manager, Product Marketing at Marketo, for a webinar on the key principles of engagement marketing and how marketers are leveraging them to create meaningful interactions with people continuously over time.

The Era of Engagement Marketing

Marketo

B2B Buyers Mandate A New Charter For Marketing And Sales

G3 Communications

CRM is not enough

Segment

Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business. View webinar recording: https://youtu.be/Nmll5eBTsEs Explore all DataStax webinars: http://www.datastax.com/resources/webinars

Webinar Featuring Forrester Customer Experience for the 'Right Now' Economy

DataStax

Semelhante a Dots 2016 - VP Principal Analyst at Forrester Research (20)

How to Navigate Changing Buyer Intentions

The Contextual Marketing Imperative: Rethinking your personalization strategy

Why Email Just Doesn't Die - Bright Shiny Objects: What's Sexy Now in Digital...

Afternoon Keynote: Steven Casey

WSO2Con EU 2016: Keynote - How To Become A Digital Predator

Social Consumer Insights: Why social is a vital component for uncovering the ...

Building a Marketing Tech Stack to Accelerate Engagement

How Audience Intelligence Fuels Customer-Obsessed Marketing

3 Steps for Measuring ROI of Data Quality for Data-Driven Marketers

Grow Revenue with the Right Marketing Strategy

Transforming Your Reps From Pitch Men to Problem Solvers

CloudCraze Bear Naked Webinar with Internet Retailer

5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue

CMOs: Transforming Marketing into a Growth Engine

Winning the Mobile Customer Shift featuring Forrester

The Era of Engagement Marketing

B2B Buyers Mandate A New Charter For Marketing And Sales

CRM is not enough

Webinar Featuring Forrester Customer Experience for the 'Right Now' Economy

Mais de Brilliant Noise

Dots 2016 - Will Hudson, Founder and director at Its Nice That

Brilliant Noise

Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

Brilliant Noise

Dots 2016 - Dan Shute, Managing Partner at Creature of London

Brilliant Noise

Dots 2016 - Duncan Hammond, Delivery director at Guardian News & Media

Brilliant Noise

Dots 2016 - Prof. Vyv Evans, Linguistics professor and emoji expert at Bangor...

Brilliant Noise

Dots 2016 - Nishma Robb, Head of Ads Marketing UK at Google

Brilliant Noise

Dots 2016 - Chris T-T, Creative fellow and songwriter at The National Trust

Brilliant Noise

Dots 2016 - Lydia Nicholas, Digital anthropologist

Brilliant Noise

Producing consistent, customer-focused content requires considerable investment – are you maximising the ROI for your organisation? For maximum efficiency engaging creative must be supported by strategy and operations. UK marketers allocate 31% of their budget to content marketing but 70% of marketers lack the consistent or integrated content strategy needed to succeed. Brilliant Noise helps brands to increase the efficiency of their content by 500% and customer engagement by 200%. Industry experts will share their learnings and recommendations: - Kris Ekman, Global Director Social Products and Services, adidas - Sarah Jones, Senior Manager Digital Content and Social Media, Amex - Antony Mayfield, CEO, Brilliant Noise

How content operations can become your marketing super power - featuring adid...

Brilliant Noise

Make your content connect more in 2016

Brilliant Noise

Dots 2015 - Nick Price, Of Things Immaterial

Brilliant Noise

Dots 2015 - Adam Morgan, eatbigfish

Brilliant Noise

Dots 2015 - Christina Scott, Financial Times

Brilliant Noise

Dots 2015 - Antony Mayfield, Brilliant Noise

Brilliant Noise

Dots 2015 - Steve Chapman

Brilliant Noise

Dots 2015 - Tom Hopkins, Experian

Brilliant Noise

Dots 2015 - Ciara Judge, PurchaseMate

Brilliant Noise

Dots 2015 - Sam Conniff, Livity

Brilliant Noise

Dots 2015 - Steven Ramage, what3words

Brilliant Noise

The digital transformation of BBVA

Brilliant Noise

Mais de Brilliant Noise (20)

Dots 2016 - Will Hudson, Founder and director at Its Nice That

Dots 2016 - Andy Whitlock, Head of brand at Lost My Name

Dots 2016 - Dan Shute, Managing Partner at Creature of London

Dots 2016 - Duncan Hammond, Delivery director at Guardian News & Media

Dots 2016 - Prof. Vyv Evans, Linguistics professor and emoji expert at Bangor...

Dots 2016 - Nishma Robb, Head of Ads Marketing UK at Google

Dots 2016 - Chris T-T, Creative fellow and songwriter at The National Trust

Dots 2016 - Lydia Nicholas, Digital anthropologist

How content operations can become your marketing super power - featuring adid...

Make your content connect more in 2016

Dots 2015 - Nick Price, Of Things Immaterial

Dots 2015 - Adam Morgan, eatbigfish

Dots 2015 - Christina Scott, Financial Times

Dots 2015 - Antony Mayfield, Brilliant Noise

Dots 2015 - Steve Chapman

Dots 2015 - Tom Hopkins, Experian

Dots 2015 - Ciara Judge, PurchaseMate

Dots 2015 - Sam Conniff, Livity

Dots 2015 - Steven Ramage, what3words

The digital transformation of BBVA

Último

ANCHORING SCRIPT FOR A CULTURAL EVENT.docx

NikitaBankoti2

ICT role in 21st century education and it's challenges.pdf

Islamia university of Rahim Yar khan campus

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

Busty Desi⚡Call Girls in Sector 51 Noida Escorts >༒8448380779 Escort Service-...

Delhi Call girls

• For a full set of 390+ questions. Go to https://skillcertpro.com/product/aws-data-engineer-associate-dea-c01-exam-questions/ • SkillCertPro offers detailed explanations to each question which helps to understand the concepts better. • It is recommended to score above 85% in SkillCertPro exams before attempting a real exam. • SkillCertPro updates exam questions every 2 weeks. • You will get life time access and life time free updates • SkillCertPro assures 100% pass guarantee in first attempt.

AWS Data Engineer Associate (DEA-C01) Exam Dumps 2024.pdf

SkillCertProExams

Mohammad_Alnahdi_Oral_Presentation_Assignment.pptx

mohammadalnahdi22

💚❤️Call girl in Chandigarh ☎️8868886958☎️ Call Girl service in Chandigarh☎️ Chandigarh Call Girls Service ☎️ Call Girls In Chandigarh Call Girl Service In Chandigarh 💯Call Ruhi 🔝8868886958🔝Chandigarh Call Girl WhatsApp Chat: ☎️ +91-8868886958 Call Girls In Chandigarh offer you everything from intimate moments to wild nights - be it intimate or wild. Their girls are always prepared to meet all your needs and desires so you're assured a memorable experience with them. Beautiful Babes are sure to turn heads wherever they go, captivating men with their seductive personalities and captivating looks - not to mention their sensually alluring bodies that are sure to satisfy all your naughty fantasies, from blowjobs to anal massages; not forgetting BDSM and orgies as well. Show them some appreciation when the time is right. Call Girl Chandigarh that their clients can be very demanding. To maintain their reputation and gain more clients, these sexy call girls always work tirelessly to provide exceptional service that ensures each customer's happiness - so much so that many men seek them out to have an unforgettable experience with Passionate about providing erotic pleasure for their clients - fulfilling all sexy fantasies while offering role play services such as BDSM. ★OUR BEST SERVICES: - FOR BOOKING ★ A-Level (5-star escort) ★ Strip-tease ★ BBBJ (Bareback Blowjob) ★ Spending time in my rooms ★ BJ (Blowjob Without a Condom) ★. Extra ball (Have ride many times) ☛ ☛ ☛ ✔✔ secure✔✔ 100% safe WHATSAPP CALL ME💥✨✨⭐⭐⚡💦💦💨🔥💫💫 Their services range from erotic encounters and movie dates to in-call and out-call services, making this option available 24/7. Available for services including NSA, threesomes and foursomes sessions as well as massage services and casual foreplay - they even provide real girlfriend experience. Find one online or visit local women's clubs, hotels or restaurants. Hiring a Chandigarh call girl for an evening or day out can be the perfect addition to your social gathering or office event, or you could arrange for her to visit your home or hotel room. Not only are these women gorgeous, they're intelligent as well, with great senses of humor - sure to please and leave you wanting more. If you want a cheap escort in Chandigarh, look for someone who is either a student or works part time so that she will always be available when you need her. In addition to this, look for housewives as this ensures they have stable lives that can keep you satisfied for extended periods. These beautiful ladies will capture your attention at first sight with stunning eyes and full, seductive lips; not to mention a seductive personality that makes you want to spend more time with them; moreover they are discreet enough to meet up anywhere nearby! Hiring a call girl in Chandigarh can be done through either the internet or calling her directly, with services like massage or sex sessions offered to request from specific agencies within.

No Advance 8868886958 Chandigarh Call Girls , Indian Call Girls For Full Nigh...

Sheetaleventcompany

Dreaming Marissa Sánchez Music Video Treatment

nswingard

Thirunelveli call girls Tamil escorts 7877702510

Vipesco

The workplace ecosystem of the future 24.4.2024 Fabritius_share ii.pdf

Senaatti-kiinteistöt

SaaStr Workshop Wednesday w/ Lucas Price, Yardstick

saastr

Presentation on Engagement in Book Clubs

samaasim06

Chiulli_Aurora_Oman_Raffaele_Beowulf.pptx

raffaeleoman

Dreaming Music Video Treatment _ Project & Portfolio III

NhPhngng3

My Presentation "In Your Hands" by Halle Bailey

hlharris

BDSM⚡Call Girls in Sector 97 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

I had the honour of presenting my reflections on the autobiography of Professor Isaac Folorunso Adewole, titled "Uncommon Grace." As someone deeply invested in documentation and history, I found Professor Adewole's decision to narrate his journey from humble beginnings to occupying one of the highest offices in the land both inspiring and invaluable. In this eloquently written memoir, Professor Adewole provides a comprehensive account of his life, from his ancestral roots to his time as Minister of Health in Nigeria. The unique aspect of this autobiography is that he portrayed himself authentically without taking the help of third-party narratives, which is often seen in accounts of high-ranking officials. His upbringing was greatly influenced by his father's commitment to education. He became a prominent figure in advocating for the rights of the underprivileged through trade unionism. His story is one of unwavering determination, resilience, and faith. His experiences, including both successes and struggles, provide priceless lessons on leadership, perseverance, and the alignment of personal values with public service. While reading "Uncommon Grace," I was struck by the deep leadership lessons that are embedded within its chapters. Professor Adewole stresses the importance of inclusivity, servant leadership, and planning, which are all highly relevant in today's complex world. His commitment to accountability, as well as his primary responsibility as a researcher, serves as a guiding light for aspiring leaders across various disciplines. During his tenure as the Vice Chancellor of the University of Ibadan, he led with visionary leadership and transformative impact. His accomplishments have been meticulously documented in the book, which can serve as a blueprint for rejuvenating institutions and promoting academic excellence. In the latter part of his autobiography, Professor Adewole shares his experiences as a Minister, detailing the challenges he faced while serving the public with integrity and courage. His reflections on the complexities of public service, coupled with his commitment to the well-being of the nation, offer practical insights for policymakers and citizens alike. I have carefully read "Uncommon Grace" and it is more than just a memoir. It is a timeless book that is hard to put down once you start reading. While intellectuals may continue to debate whether uncommon grace was made possible by uncommon preparation or the other way around, I applaud Professor Adewole for sharing his ideas, knowledge, and experience with the public. I highly recommend this book to everyone.

Uncommon Grace The Autobiography of Isaac Folorunso

Kayode Fayemi

BDSM⚡Call Girls in Sector 93 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Call Girl Number in Khar Mumbai📲 9892124323 💞 Full Night Enjoy

Pooja Nehwal

VVIP Call Girls Nalasopara : 9892124323, Call Girls in Nalasopara Services

Pooja Nehwal

Air breathing and respiratory adaptations in diver animals

aqsarehman5055

Dots 2016 - VP Principal Analyst at Forrester Research

1. @MartinJohnGill Martin Gill, Research Director Let Customers Lead Your   Digital Strategy

11. › Image: http://www.boots-uk.com/

12. › http://fortune.com/2015/11/15/john-deere-software-services-agriculture-data/

18. › http://www.imore.com/easyjet-app-update-brings-mobile-boarding-passes-and-passbook-support

22. › https://www.lenovo.com

25. © 2016 Forrester Research, Inc. Reproduction Prohibited 25 Customer-led firms understand WHY CUSTOMER AWARE CUSTOMER LED EthnographySurveys Unstructured dataStructured data Co-creationMarket research Predictive analyticsDescriptive analytics

33. © 2016 Forrester Research, Inc. Reproduction Prohibited 33 Monitor and optimize digital interactions through metrics and insights. Link and reveal how technology, processes, and people deliver the customer experience. Visualize and share important journeys and touchpoints, including digital interactions.

39. © 2016 Forrester Research, Inc. Reproduction Prohibited 39 https://contently.com/strategist/2015/09/03/the-new-model-how-net-a-porter-keeps-the-fashion-industry-on-its-heels/  https://contently.com/strategist/2013/10/03/the-story-behind-the-furrow-2/

40. › http://www.myciin.com/en/p/net_a_porter_s_natalie_massenet_is_chairman_until_end_of_2016 “People always say to me, ‘You’ve really strived to redefine retail.' But the reality is, I wanted to redefine magazines.” — Natalie Massenet

47. forrester.com Thank you Martin Gill +44 (0)20.7323.7734 mgill@forrester.com @martinjohngill

Dots 2016 - VP Principal Analyst at Forrester Research

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (13)

Destaque

Destaque (20)

Semelhante a Dots 2016 - VP Principal Analyst at Forrester Research

Semelhante a Dots 2016 - VP Principal Analyst at Forrester Research (20)

Mais de Brilliant Noise

Mais de Brilliant Noise (20)

Último

Último (20)

Dots 2016 - VP Principal Analyst at Forrester Research