We all want the best , but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
This slide deck will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs.
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Design Studio: The User Experience Practitioner’s Secret Weapon
1. The Design Studio:
The User Experience Practitioner’s
Secret Weapon
John Whalen, PhD
Principal, Strategy & User Experience
jw@brilliantexperience.com
brilliantexperience.com
@brlexp
2. Agenda
‣ Introductions
‣ Introduce Brilliant Experience & Methodology
‣ UX Methodology - More than UX
‣ Detail the Design Studio and Its Origins
‣ Introduce Today’s Problem
‣ Work Through Design Studio
‣ Summary Design Studio as Secret Weapon
4. Research
Stakeholder Interviews
Field Research
Competitor Reviews
Expert Reviews
Strategy and Ideation
Strategy Workshop
Design Studio
Rapid Prototyping
Iterative Refinement
UX and Design
IA & Flow
Interaction Design
Concept Realization
Visual Design & Branding
5. Fast Facts
‣ Boutique user experience consultancy
‣ Founded 2011
‣ Founders 15+ years experience in the field
‣ Approximately 1/2 clients large enterprise, 1/2 funded startups
‣ Self-funded, profitable since inception
‣ Annual revenue doubling since founding
6. Types of Clients
1. Enterprises seeking innovation renewal
- Seek more user research
- Want strategy and ideation guidance
- Need help motivating team
2. Startups seeking professional UX
- Need help getting product to launch
- Want a more professional user experience
35. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
36. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
37. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
38. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team
46. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
47. CEO: I know you had an agenda,
but let’s just sketch our ideas
anyway...
55. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
62. Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team
65. Design Studio Origins
‣ Design school
- Intensive group critique of work
- Learn through criticism
- Take chances and learn through experimentation
- Everyone learns through design.
66. Design Studio Evolution
‣ Goals of Design Studio for UX
- Rapidly align team on:
- Internal business goals of project
- Prioritized audiences
- Audience goals and scenarios
- Relationship between business and audience needs
- Rapidly form ideas around
- Possible solutions space
- Early concepts
125. Duration of Meeting
‣ How long have yours been?
- Mine: 1/2 day to 3 days
- 1/2 day - well defined app
- 2 days - typical for larger group that needs to achieve alignment
- 2 days enough to allow for true design studio - detailed design and critique
- Sometimes need longer when there is detailed information about the users
available
126. Selecting Features
‣ Elevator Pitch
‣ Affinity Diagraming
‣ Business Priorities
‣ Prioritizing and building Personas
‣ Prioritizing and building Scenarios
‣ User Experience Mapping
‣ Brainstorm sketch concepts, revise concepts
!
‣ Why/When do any of this?
‣ What is missing?
136. Design Studio - Side Benefits
‣ Understand team dynamics
- See the team working together
- Understand the personalities, roadblocks, willingness to learn, try new things
!
‣ Allow a safe environment to explore new ideas
- Get executive permission (demand) to change
- Give permission to brain storm possibilities
- Provide rare chance for cross discipline interaction (marketing, development,
UX, design, sales)
- Align team on way forward, even if underspecified
137. Design Studio - Side Benefits
‣ Let other team members understand UX and Users
- Challenge other teams to think like the user
- Force prioritization of audiences
- Get those team members to role play as a user, develop empathy
- Demonstrate the challenges of UX design
- Get them to prioritize
- Allow other teams to empathize with the challenges and needs of the UX
team
138. Design Studio - Side Benefits
‣ Get feeling of accomplishment
- Create immediate decisions and deliverables
- Ensure that the team have built something together, for once
- Create a pact between UX, Execs, Developers, Marketers
(when does that happen otherwise?)
- Build team camaraderie
139. Just one piece of the UX puzzle
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team
140. Research
Stakeholder Interviews
Field Research
Competitor Reviews
Expert Reviews
Strategy and Ideation
Strategy Workshop
Design Studio
Rapid Prototyping
Iterative Refinement
UX and Design
IA & Flow
Interaction Design
Concept Realization
Visual Design & Branding
Thank you! @brlexp | brilliantexperience.com