10 ways to use social media to promote your business.

jeff@brightwhite.ca
@brightwhite on twitter

10 minutes.
10 ways to use social media
to promote your business.
5 Online Tactics to Stretch Your Marketing Budget | 07 24 2009

Friday, July 24, 2009

share a little story with you
• Last night I put out a question: what do you want to know about Social media
• Carman Pirie from Colour came back with this retort
• of course, heʼs just being facetious
• itʼs pretty clear that social media has already caught on
• but thereʼs a million ways to use it, some right, some wrong, most irrelevant
• Refer to Hughtrain cartoon
• i want to talk about some of the ways you can use social media to affect positive change for your organization using some real world examples

Start a blog.

photo by flickr user Andi Sidwell


Start a Blog
• While Twitter is great for putting out quick ideas and communicating simple concepts, itʼs hard to beat blogging for creating a platform for your message
• Journeyman Filmʼs blog is Mathew Welshʼs personal insight into business, ﬁlmmaking and his experiences
• The days that I blog, I get 3-4 times as much trafﬁc as the days when I donʼt post anything

Fill out your Twitter profile.

photo by flickr user chadmiller


Fill out your Twitter Profile
• Twitter is generally about informal communication
• The first thing most people do when they are followed by someone else is to check out their profile
• Put up a real picture of yourself
• Link to your site or blog
• Try to make your bio real, maybe a bit humorous
• Donʼt forget your location
• Youʼll get more real followers this way

Praise your competition.

photo by flickr user Chris and Jenni


Praise your competition
• Someone Iʼve taught with at NSCAD recently wrote this blog post about me
• Weʼve done a bit of work collaboratively over the years as well
• But now, weʼre competition, his company Violet Communications does pretty much what we do
• I have a blog post coming up soon about his work with Project Peru
• Itʼs like if you go into two competing stores and one bad mouthes the other. Who are you going to buy from?

Hire someone to make funny videos.

photo by flickr user Tela Chhe


Hire Some to make funny videos
• If youʼre trying to market to university students, realize that you canʼt be genuine without bringing on some help
• Killam Properties, a client of ours hired Colour who brought in Picnicface for this brilliant campaign
• results: Lots of trafﬁc for Killam, and a legitimate increase in student bookings, plus Killam is now “cool”

Apologize. Publicly.
photo by flickr user Wordyeti


Apologize. Publicly.
• If you make a mistake, or if you got something wrong, make sure you apologize
• Youʼll get more respect if you do and youʼll show that you are indeed, human.
• Another good example of this is how Maple Leaf handled the listeriosis ordeal last year

Allow comments. Accept criticism.

photo by flickr user Maia C


Allow Comments. Accept Criticism.
• One of the most powerful things about a blog is that people can offer their thoughts on everything you say.
• Positively AND negatively.
• This is a good thing though. Because people are talking about you whether you like it or not, but if they take the time to comment on your blog, at least you can address it there.

Create a forum for feedback

photo by flickr user Vincent J. Brown


Create a forum for feedback
• We used Facebook as a platform to solicit feedback and photos for NSCCʼs Viewbook this year and last
• You could also use Ning to create your own niche social network
• Or do what we have done with Cogeyed.com and roll your own

Write a song.

photo by flickr user DaylandS


Write a Song
• By now, almost everyoneʼs heard about this story
• nearly 4 million views
• interviews all over the world
• Unitedʼs share price has dropped $180 Million dollars since this video came out
• Also brings to light the fact that itʼs best if you have a talent

Hold a contest.

photo by flickr user Brent and MariLynn


Hold a Contest
• Moonfruit, a UK-based webhost and software provider held a Twitter contest
• The result hundreds of thousands of tweets using their name
• Increased awareness of the brand

Do something amazing.

photo by flickr user chadmiller


Be Amazing
• Zappos has a return policy for their shoes
• When this woman got an email form them after her mom died from cancer, she replied saying her mom had passed and she hadnʼt had time
• They replied and said they were dispatching UPS to pick them up so she didnʼt have to
• Then, they sent her a bouquet of ﬂowers
• Imagine!

10 ways to promote your business with SM
1.Start a blog.
2.Fill out your Twitter profile.
3.Praise your competition.
4.Hire someone to make funny videos.
5.Apologize. Publicly.
6.Allow comments. Accept criticism.
7.Create a forum for feedback.
8.Write a song.
9.Hold a contest.
10.Do something so amazing that people talk about it.


jeff@brightwhite.ca
@brightwhite on twitter

slideshare.net/brightwhite
thanks!


10 ways to use social media to promote your business.

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