We engage with SMEs, high growth startups & large businesses to drive strong, structured and sustainable growth via SEO, Paid Media & Creative Content.

2. B O R N I N
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# M A D E I N I N D I A
E s t . 2 0 1 3

3. O U R M I S S I O N
To b e a t r u s t e d p a r t n e r f o r
b u s i n e s s e s s e e k i n g h e l p w i t h
g r o w t h i n t r a f f i c , l e a d s a n d s a l e s
v i a p e r f o r m a n c e m a r k e t i n g &
s t r a t e g i c b r a n d b u i l d i n g .

5. BRIEFKASE ORGANIZATIONAL STRUCTURE
• We are organized into three distinct areas
of activation.
• This ensures specialization where required
rather than generalists across channels
• The team plans, manages, optimizes and
reports on campaigns as a collective team:
– Effective sharing of data across channels
– Ability to easily reallocate budgets between
channels based on performance to brand
KPIs
– Cohesive media planning to achieve results
rather than territorial budget protection
• Client service is your day-to-day contact,
your conduit into Briefkase and navigator
for all campaigns/projects
Digital Activation
Specialists who plan,
manage and optimize
media across display,
online video and re-
targeting channels
Search
Activation
Specialists focused
specifically on paid
search campaigns as
well as organic search
optimization
Social Activation
Specialists with deep
understanding of social
engagement, community
mngt. and paid social
campaigns
+ +
ANALYTICS & MEASUREMENT
STRATEGY & INSIGHTS

6. OUR SERVICES
Client Relations
& Strategy
Plan and manage
delivery of campaigns
across digital channels.
Act as client custodians.
Content &
Creative
Experts in visual content
creation and community
management.
Performance &
Media
• Search Engine
Optimization (SEO)
• Paid Search & Display
• Paid Social
• Programmatic Buying
• Online Video
• Email
Specialized individuals in
SEO, Paid Search, Paid
Social and Website
Development.
• Copywriting
• Graphic Design
• Social Media Management
• Video Production
• Online Ads
• Photography
• Web Design
• Mobile App Design
• Competitive Research
• Web Analytics & Insights
• Campaign Reporting
• Media Strategy
• Overall Digital Strategy

7. 250+
Monthly
Transactions
+ve
ROI
>10 Lac
Monthly Sales
Incremental
Transactions &
Revenue
Pure Nutrition, seller of 100%
Pure Herbal Supplements
turned to BriefKase to boost
online sales & revenue.
Keeping in mind the dynamic
eCommerce landscape, we
have generated incremental
transactions via Organic (SEO),
Paid Media (AdWords) and
Social Media Ads (Facebook)
₹ 64,020.10 ₹ 200,729.85 ₹ 106,886.80 ₹ 89,860.10 ₹ 219,245.81
₹ 51,331.00
₹ 52,767.80
₹ 75,112.20
₹ 67,456.60
₹ 84,132.59
₹ 204,890.68
₹ 323,947.38
₹ 431,465.05
₹ 278,938.40
₹ 406,331.15
25
50
37 35
43
12
23 21
28
25
54
96
110
90
126
0
20
40
60
80
100
120
140
₹ -
₹ 100,000.00
₹ 200,000.00
₹ 300,000.00
₹ 400,000.00
₹ 500,000.00
₹ 600,000.00
₹ 700,000.00
₹ 800,000.00
March'17 April'17 May'17 June'17 July'17
Revenue via
Organic Traffic
Revenue via
Social Media
Revenue via
Paid Media
Transactions
Organic (SEO)
Transactions Social Media Transactions Paid Media

8. 123% Organic
Traffic Growth
Bowlofherbs.com wanted
organic traffic growth and we
gave them a shot in the arm.
With a solid focus on
Technical & On-page SEO,
we delivered 123% growth in
Organic Traffic – that too in a
space of 3 months.
10467 10254 10946
16028
23350
0
5000
10000
15000
20000
25000
Jan-18 Feb-18 Mar-18 Apr-18 May-18

9. 5x Increase in
Monthly Revenues
Suburban Diagnostics with
100+ Diagnostics & Pathology
Labs in Mumbai, Pune & Goa
approached BriefKase to
redesign their website.
Prioritizing “Appointment
Bookings” as a goal, we
delivered 4 X Monthly
bookings and 5 X Revenue
growth - Organic traffic
contributing to 55% of overall
website traffic.
14166 14170
15356
16640
15392 15948
17300
19290
21746 21357
22259
21585
0
5000
10000
15000
20000
25000

10. 20 Lac+ Monthly
Revenue via
Google Ads
The True School of Music
never ventured into marketing
on Search Engines until
BriefKase came on-board.
With consistent investments
on Google AdWords, we are
driving incremental leads &
revenues for TSM.
₹ 512,000
₹ 644,000 ₹ 676,000
₹ 1,060,000
₹ 1,976,000
₹ 1,536,000
₹ 2,348,000
128
161 169
265
494
384
587
₹ -
₹ 500,000
₹ 1,000,000
₹ 1,500,000
₹ 2,000,000
₹ 2,500,000
0
100
200
300
400
500
600
700
May'16 June'16 July'16 August'16 September'16 October'16 November'16
Revenue Leads

11. 29,131 32,602
41,821 44,214
54,201
58,245 55,463
72,594
77,504
82,264 84,621
115,351
0
20000
40000
60000
80000
100000
120000
140000
296% Organic
Traffic Growth
Weddingz.in, India’s largest
Wedding company turned to
Briefkase for scaling up its
Organic traffic.
With a solid focus on
Technical & On-page SEO,
we delivered 296% growth in
Organic Traffic, surpassing
client expectations & targets.

12. SAMPLE CREATIVE

13. SAMPLE CREATIVE

14. Mandar Marathe | Co-Founder & Director of Performance Marketing
 11 years of digital & performance marketing experience in SEO, Paid Media
& Conversion Optimization at Reprise Media (IPG Group), Digitas (Publicis
Group) & BriefKase (Founder since 2013)
 Professor of Online Marketing at School of Management, IIT Bombay +
Visiting Faculty for Executive Program in Management, IIT Bombay (2013-
2018)
 Visiting Faculty for Digital Marketing at Great Lakes Institute of Management
 SEO, Facebook Advertising, Corporate Lead Trainer at DigitalVidya.com - .
Conducted corporate training workshops for Google, Accenture, Times
Network, Republic TV, Tata Motors, Perfetti, Cvent, Sonata Software, ION
Exchange, YES Bank, Mahindra & Mahindra, Indian School of Business,
Gov. of Maharashtra
 Published author on SEMRush.com, Clickz.asia, Social Samosa

15. Purab Mehta | Co-Founder & Director of Content Marketing
 7 years of Business Development & Client Relationship Management
experience across Finance, Retail/Lifestyle, Automotive, Tourism, Tech,
Finance, FMCG and B2B industries at at Reprise Media (IPG Group), Lintas
Media (IPG Group) & BriefKase (Co-founder since 2013)
 Clients at Lintas Media Group, Reprise Media: Union Bank of India, Maruti
Suzuki, Bharat Petroleum, South Africa Tourism, Tata Motors, Birla Sun Life
Insurance, Pidilite
 Expertise in Facebook Advertising, Media Planning & Creative Design

16. • Team of 25 Performance Marketing Specialists across Search, Paid Media,
Content & Creative
• Google & Bing Partners, Facebook Blueprint Certified experts
• ~40% YoY Growth in Revenue
• 87% Client Retention Rate with clients across India, USA, Saudi Arabia
• A strong work culture with < 10% Employee Attrition Rate
PARTNER WITH