4. Unlocking the value in Big Data
• Makes information transparent and instantly
available
• Gives a more accurate and detailed picture of
the market
• Allows narrower segmentation of customers
• Improves decision making
• Becomes a critical component of the product
development process
14. Collection of data
Events App data Conference
attendance
Market Website
Web statistics
research registration
Subscription Audience
purchase
data collection
24. ADvance
• Cloud-based audience development platform
• One codebase, but each client has own secure database
• .Net development environment
• Utilise 3rd party components
• Acumen/De-normalisation approach for Marketing reports