We have a tendency to write our online biographies as if they are resumes. Even worse is when we write them full of inside jokes or self-deprecating humor. We do business with people we know, like, and trust. Your online bios need to show your human side. Are you into golf? Let’s talk about it. Do you have children, design tattoos, or grow watermelons? Let’s talk about your PHP skills in your case studies and leave the resumes for LinkedIn. In this workshop, we will all rewrite our bios. I’ll be helping you with the formula I came up with for over 40 speaker bios I’ve written for WordCamp speakers. You will leave this workshop with a finished product you can apply to your sites immediately. https://2019.us.wordcamp.org/

1. BridgetWillard.com • (949) 370-4059 • gidgey@gmail.com
Crafting an
Effective Bio
For Your Website & Social
Media Profiles

2. Deconstructing the Bio
Bridget Willard is a marketing consultant who brings her teaching and accounting background together to
help small businesses. She began her marketing career in construction, then worked in franchise
development, nonprofits, and tech. She is especially known for her brand building for Riggins Construction,
GiveWP, and the Make WordPress Marketing Team.
Bridget co-hosts WPblab with Jason Tucker — a podcast and live YouTube show on the WPwatercooler
network. Besides speaking at WordCamps near and far, Bridget was an organizer for Los Angeles for a few
years and Orange County since 2017.
When she’s not writing about marketing or social media, she is spending time with her friends, changing her
hair style, learning languages on Duolingo, or walking by the ocean.
Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com.

3. Who are
you?
Bridget Willard is a marketing consultant
who brings her teaching and accounting
background together to help small
businesses. She began her marketing career
in construction, then worked in franchise
development, nonprofits, and tech. She is
especially known for her brand building for
Riggins Construction, GiveWP, and the Make
WordPress Marketing Team.
Paragraph
1

4. More
about
your
expertise
Bridget co-hosts WPblab with Jason
Tucker — a podcast and live YouTube
show on the WPwatercooler
network. Besides speaking at
WordCamps near and far, Bridget
was an organizer for Los Angeles for
a few years and Orange County since
2017.
Paragraph
2

5. Show
Personality
When she’s not writing about
marketing or social media, she is
spending time with her friends,
changing her hair style, learning
languages on Duolingo, or walking by
the ocean.
Paragraph
3

6. How to
contact
you
Say hi to her on Twitter at
@youtoocanbeguru and check out
her site at bridgetwillard.com.
Paragraph
4

7. Let’s do it.
I need a volunteer.
Go to this url
bit.ly/WriteYourBio

8. Mad
Lib
[Full Name] is a [job title] who brings her
[skill 1] and [skill 2] background together to
help [target demo]. [Pronoun] began
[possessive pronoun] [type] career in
[industry] and is now [doing something
amazing]. [Pronoun] is especially known for
[product or service 1], [product or service
2], and [product or service 3].
Paragraph
1

9. Mad
Lib
[Name] [work-related verb like
teaches, speaks, develops] [noun -
what you’re known for]. Besides
speaking on [topic 1], [topic 2], and
[topic 3], [name] volunteers at
[WordCamp, nonprofit, Meetup].
Paragraph
2

10. Mad
Lib
When [pronoun] is not [activity you
are known for], [pronoun] is [activity
one], [quirky personal detail],
[activity 2], or [hobby].Paragraph
3

11. Mad
Lib
Say hi to [pronoun] on Twitter at
[handle] and check out [pronoun]
site at [url].
Paragraph
4

12. Show &
Tell!
Let’s hear
your bios.

13. Contact Bridget
@YouTooCanBeGuru • gidgey@gmail.com • BridgetWillard.com
Thank you!