This was presented to the British Council's Management Express Forum regular meeting at the Meikles Hotel, Harare June 11th 2010. part of the presentation was loosely based on Frank Lunzts' ten rules for effective communication - in 'Words that work - its not what you say, its what people hear'. The speakers were Bridget Harris and Ed Fordham - more details at www.politicsworkshop.co.uk

1. Ed Fordham & Bridget Harris Messages that work: how to communicate effectively

2. what is a message? a journey... a story... a vision?

3. It's what people hear... ..and how you make them feel.

4. messages have the same vital ingredients whether for business, politics or commerce

5. Three rules for effective messages 1. know your audience 2. target what you say 3. mean what you say and say what you mean

6. 1. know your audience 2. target what you say 3. mean what you say and say what you mean

7. 1.know your audience

8. 2. target what you are going to say to whom

9. 3. say what you mean, and mean what you say

10. are you a natural communicator...?

11. You don't have to be a natural. Everybody can find a way to unlock what they want to say

12. 10 rules* and tools you need to apply when creating an effective message *based on Frank Lunzt's book 'Words that Work – its not what you say, its what people hear'

13. U S E S M A L L W O R D S.. 1.

14. rather "post neo-classical endogenous growth theory" (Gordon Brown 1994) how about "investing in long term growth" ?

15. 2.

16. “ as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns - - the ones we don't know we don't know. And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones.” Donald Rumsfeld, Defence Secretary, 2002 ouch!

17. 'We were elected as new labour and we will govern as new labour” 1997 3. Be credible – do what you say

18. guacamole sauce? or mushy peas?

19. 4. be consistent

20. 5. offer novelty

21. 6. If music be the food of love then play on... shakespeare Make your words sound nice

22. 7. Don't be afraid to inspire, offer passion for what you do 7.

23. 8. visualise

24. 9 ask...

25. 10 context and relevance

26. Remember what you heard....

27. Brains don't remember boring things

28. Substance matters

29. SMILE!

30. LISTEN!

31. [email_address] [email_address] June 2010