Following our series of BIMA Breakfast Briefings, Owen Geddes (Founder of Appflare) walks us through the user experience of iBeacon/Beacon technology and getting the iBeacon journey right. Read the follow up blog post here: http://blog.bima.co.uk/ibeacons-low-hanging-fruit-or-major-omni-channel-undertaking/

1. “Connecting brands with the right
customer, time and place”

2. A location based
engagement
network with
unparalleled targeting
and data

3. beacons do nothing by
themselves

4. a real example in the
wild

5. TThhee uusseerr eexxppeerriieennccee
1
The consumer has
enabled app on
their handset
2
App engages the
consumer as they
enter the store
3
Consumer uses
offer at the point
of sale

6. TThhee 1122 pprriinncciipplleess
Simple
1 2 3 4
It all starts with a clear
message
Rewarding
Every interaction has to
be a value exchange
Purposeful
Don’t ever engage
without real focus
Push Not Pull
Consumers will not
hunt for your marketing
Contextual
5 6 7 8
Proximity is key, but
keep it human
Easy
Don’t ask the consumer
to do anything
Personal
Location is not enough,
need to act on profile
Honesty
Be clear about what you
are doing
Complementary
9 10 11 12
Aide real-world
interactions
Enthusiasm
Don’t over-do it, less is
more
Measure
Keep and use all data
points - beacons prove
ROI
Delightful
Something people
want to play with

7. beacons enable a
journey

8. App engages
consumer with an
offer as they enter
Exclusive content
can be made
available when in
range
Content surfaced
based upon
proximity and dwell
Loyalty, collection or
payments triggered
at POS
1
2
3
4
What is
possible
8

9. dormant app users turn active
x4 increase in under 4 weeks
engagement rates increase
x14 increase compared to SMS, email and social
performance to date
redemption rates increase
x19 increase compared to paper coupons
app churn decreases
50% reduction in app deletions

10. Thank you
owen@appflare.com