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BIMA Breakfast Briefing | Vlogging | James Stafford | Stylehaul | Presentation

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BIMA (British Interactive Media Association)
BIMA (British Interactive Media Association)

James Stafford Interview from BIMA Vlogging Breakfast Briefing June 9 2015

Marketing
1 de 11
Marketing to millenials with vloggers James Stafford Vice President, Europe
THE LARGEST GLOBAL FASHION & BEAUTY NETWORK 150m Monthly Unique Viewers 6,000+Channels 63+ Countries1.5 billion+ Monthly Views #1 IN VIDEO 250m Subscribers We discover, grow and commercialize digital talent for a global female audience
*Channel 4 Annual Report – November 2014 ** YouTube Analytics – November 2014 1) Vloggers are huge
2) Vloggers are influential Zoella & Alfie’s books both topped Amazon bestseller lists Globally Stylehaul takeover of ‘Project Runway’ increased 18-34 audience by 35% Dozens of product licensing ranges in top retailers
3) It’s time to pay attention
Question: WHY?
Vogue UK Readers – 200,000 monthly
Better Data makes better ArtHow our 500 billion monthly data points have the potential to change everything…
Respect the community Add value when collaborating – creativity has a premium Measure engagement, not reach It’s no different to real life, it just looks differently Thought Starters

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BIMA Breakfast Briefing | Vlogging | James Stafford | Stylehaul | Presentation

  • 1. Marketing to millenials with vloggers James Stafford Vice President, Europe
  • 2.
  • 3. THE LARGEST GLOBAL FASHION & BEAUTY NETWORK 150m Monthly Unique Viewers 6,000+Channels 63+ Countries1.5 billion+ Monthly Views #1 IN VIDEO 250m Subscribers We discover, grow and commercialize digital talent for a global female audience
  • 4. *Channel 4 Annual Report – November 2014 ** YouTube Analytics – November 2014 1) Vloggers are huge
  • 5. 2) Vloggers are influential Zoella & Alfie’s books both topped Amazon bestseller lists Globally Stylehaul takeover of ‘Project Runway’ increased 18-34 audience by 35% Dozens of product licensing ranges in top retailers
  • 6. 3) It’s time to pay attention
  • 8. Vogue UK Readers – 200,000 monthly
  • 9.
  • 10. Better Data makes better ArtHow our 500 billion monthly data points have the potential to change everything…
  • 11. Respect the community Add value when collaborating – creativity has a premium Measure engagement, not reach It’s no different to real life, it just looks differently Thought Starters

Notas do Editor

  1. brands