Scotland has a long and rich heritage in textiles but a young and innovative fashion industry. What does the future hold? BIMA’s Future of Fashion evening brings together an exciting panel of speakers taking an in depth look at how the industry is being disrupted: where are the challenges and opportunities and what can we expect to see next?

1. #FoFBIMA
BIMA Scotland presents
the Future of Fashion

2. MODERATOR
Head of Strategy at DigitalParade
@DavidSimpson_
David Simpson

3. Fiona Chautard
Fashion & Textile Industry Consultant at Trends
Radar
@FionaChautard
SPEAKER

4. Glasgow 14 March 2018
#trendsradar
fiona@trendsradar.co.uk
THE FUTURE OF FASHION

5. Fiona Chautard
• Design & Product development
• Digital marketing
• Manufacturing
• Branding
• Costing & pricing
• Trend forecasting
• Creative mentoring
• Coaching
#trendsradar

6. • Scotland has a long and rich heritage in textiles but
a young and innovative fashion industry. What does
the future hold?
• Where are the challenges and opportunities and
what can we expect to see next?
The Future of Fashion

7. • Hashtag v Traditional
• The Digital Era
• Access to the international High Street open 24/7
• Hashtag versus Atelier fashion ‘See now, buy now’ versus ‘long term investment
buys’
• Internet & smart phones consumers are able to ‘switch off’ from campaigns
which they couldn’t avoid before
• Brands now focused on ‘sharing’ with those already engaged with products, not
‘selling’

8. SLOW V. FAST
 FAST:
Fingers on the digital pulse
Self Curators of their own personal style
Time & energy watching on-line influencers
Fast moving & constantly updating their look into something new
Shop breakthrough & mega brands
New single platforms/ apps to shop brands at speed Mallzee / Net-a-
Porter
Inditex: ZARA -fastest – increase in profits – supply chain efficiency /
speed to market
The shortening of fashion cycle Burberry – ‘See now, buy now’
“ translate excitement generated by fashion runway shows into
immediate business”

9. MILLENNIAL INFLUENCERS
• Vlogger-Blogger-
Tweeter generation
pushing the boundaries
front row
Dolce & Gabbana Feb 2017
117 on catwalk – 20% professional
Models- Instagram followers / vital stats
A tribe of international millennials,
members of European royal families,
and so many generations of music,
acting, and celebrity dynasties
that a seventeen-page identification
document was distributed to the
press before the show.

10. SEE NOW - BUY NOW
 Tom Ford
 “In a world that has become
increasingly immediate, the
current way of showing a
collection four months
before it is available to the
consumer is an antiquated
idea”
Runways / Fashion
weeks
 Burberry stream &
show 1 day ahead of
season rather than 6
months
 See now / Buy now
 No seasons just
September &
February

11. SLOW V FAST
 SLOW:
 Season-less / Real Clothes
/ Authentic / Slow / Crafted
 The accelerated pace of the
online space is becoming
increasingly meaningless
 Desire for a connection to
the things they purchase &
have close to their skin
 The need to touch &
connect with the product
 Follow the chain of
production
 Understand the story
behind the product
 Will pay more for
something they will keep
for a long time

12. SLOW V FAST
H & M – extending brand stable – Cos & ArketArket – new brand focussed on
“quality & style beyond trend”
A modern-day market
that offers essential
products for men,
women, children and
the home, ARKET stores
also include a café
based on the New
Nordic Food Manifesto.
ARKET’s mission is to
democratise quality
through widely
accessible, well-made,
durable products,
designed to be used and
loved for a long time.

13. • CRAFT – the rise of interest in handmade, provenance and authenticity
• AUDIENCE – connection with end user / direct to consumer online selling
opportunity
• PROTEST – Slogan Tees are back #MeToo
• EXPERIENCE – 3 OUT OF 4 M’s would like to increase their spend on
experiences rather than physical things / Air BnB experience…
• PROVENANCE/ transparency of manufacture
• GENDER FLUIDITY: Neutral /Menswear & womenswear combined
• SOCIAL RESPONSIBILITY / Designers trading on ethics as much as
aesthetics
Rana Plaza disaster 2014 – The cost of fashion / True Cost

14. • DIVERSITY -No longer about Western role models / Edward Enninful with manifesto for fashion diversit
• MODESTY- necklines are up – hemlines are down – Nike launch $35 Pro-Hijab – open the world of spor
• ATHLETIC WEAR- clear category winner 7 % growth/ (Obesity on the rise)
If you have a body you’re an athlete

15. BABY BOOMERS V
MILLENNIALS
Know your Audience / Tribe:
Different buying / spending habits – know your audience
Social Media Users
Baby Boomers: Born 1946 – 64: 59%
Generation Xers: 1964 – 1980: 76%
Millennials ( Generation Y): 1980 – 2000 90%
Post- Millennials ( Generation Z) 1995- 95%

16. ARTIFICIAL INTELLIGENCE V
INTUITION
Likelihood of being replaced by Robots:
• Fabric & Garment makers Risk: 0.49%
• Marketing Managers 1.4%
• Fashion Designers 2.1%
• Retail Buyers 29%
• Retail Sales people 92%
• Models 98%
• Study by Oxford Martin School, University of
Oxford

17. LUXURY CRAFT
THE INFLUENCE OF THE
HANDMADE
A craft revolution is
happening on the catwalks.
From Alexander McQueen's
trailing needlepoint threads,
Dolce & Gabbana's folklore
painted florals to JW Anderson
The most textural of stories,
where surface and structure
features & rawness is
embraced.
Deeply connected to the earth
and nature.

18. SLOW FASHION: LUXURY CRAFT
• The importance of
hand craft
promoted
• No words needed
Burberrys Makers house
Collaboration with the New
Craftsman
Premium luxury craft
Photographs welcome
Everyone’s a blogger

19. SLOW FASHION: FASHION & ART
Burberry
Henry Moore Foundatio

20. BRITISH-NESS
Burberry Sessions House
Clan Versace
Harry Styles

21. GREENER: COLLABORATIVE APPROACH
Adidas Collaboration
with Parley
• The worlds first sneaker
made from recycled
plastic
• 1 million pairs - 2017
• Design inspired by the
Ocean
• Knitted upper 95% Parley
Ocean plastic / recycled
polyester
• ‘The beginning of the end
of Ocean Plastic’

22. GREENER
Green carpet
Challenge
MET Gala 2016
Calvin Klein

23. Glasgow | 14 March 2018
THE FUTURE OF FASHION
fiona@trendsradar.co.uk
@FionaChautard
#trendsradar

24. Sarah Jordan
Co Founder, Y.O.U. underwear
sarah@youunderwear.com @sarahbjordan
Twitter: @YOU_underwear
Instagram: @youunderwearuk
SPEAKER

25. Changing the world one pair of pants at a time:
using digital to launch a fashion startup
SarahJordan, Co-founder

37. Customer
service &
storytelling

40. Using digital (storytelling) to
launch an (ethical) fashion
startup:

41. Using digital (storytelling) to
launch an (ethical) fashion
startup:
changing the world one pair of
pants at a time

42. Alan Shaw
Manager of Centre for Advanced Textiles (CAT) at
The Glasgow School of Art
@GSofA
SPEAKER

43. ‘Using digital technology to revive heritage design and
create bespoke new innovations in textile’
Alan Shaw

45. CAT established in 2000, to explore the
commercial and artistic potential of advanced
digital print processes
First college/university in the UK to offer a
commercial digital print & design service to
external companies
Purchased world’s first digital production textile printer

46. 30,000 m2 Printed and Finished in 2016/17
25% of turnover from online orders

48. Commonwealth Games Glasgow 2014

49. Commonwealth Games Glasgow 2014

50. Alv Textiles

51. Timorous Beasties & Bute Fabrics

52. GSA M/Des Fashion

53. Lucienne Day Exhibitions Glasgow and London 2003

54. Classic Textiles

55. Lana MacKinnon Products

56. Sylvia Chalmers, GSA Archives

57. Robert Stewart

58. Robert Stewart

59. ‘Sense of an Ending’ 2017

60. ‘Marcella’ 2016

61. Lucienne Day, The Whitworth Art Gallery 2016

62. John Lewis 2017 GSA Shop

63. Converse

64. Press and Film

65. GSA Archives and collections workshop

66. Pioneers of Print GSA 2017

67. Pioneers of Print GSA 2017

68. www.catdigital.co.uk
www.classictextiles.com
Thankyou.
a.shaw@gsa.ac.uk

69. Cally Russell
Founder and CEO of Mallzee
@CallyRussell
SPEAKER