BIMA Evening Masterclass | Instagram & World Domination

WHAT WE WILL LEARN TODAY:
- STATS TO MAKE YOUR NEXT PROPOSAL ROCK
- CASE STUDIES TO GET YOU THINKING
- STRATEGIC BUILDING BLOCKS
- FIRE-STARTER IDEAS
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@CultLDN @CamillaMaryRose #CultFollowing

INSTAGRAM
& WORLD DOMINATION
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HOW BIG IS IT? REALLY..
FIVE STATS TO GET YOU THINKING
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300MILLION ACTIVE DAILY USERS
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BY 2020, INSTAGRAM IS PREDICTED TO GROW
BY 26.9MILLION USERS, DOUBLE THE
PREDICTION FOR TWITTER
Source
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53% OF ADULTS AGES 18–29 YEARS OLD SAY THEY
USE INSTAGRAM EVERY SINGLE DAY
INSTAGRAM & WORLD DOMINATION
Source
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INSTAGRAM & SNAPCHAT ARE TIED FOR THE
SECOND-HIGHEST USED MESSAGING APP
(BEHIND FACEBOOK MESSENGER)
FOR MILLENNIALS AT 47%
Source
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WHEN INSTAGRAM FIRST INTRODUCED VIDEO IN
JUNE 2013, MORE THAN 5 MILLION WERE SHARED
IN THE FIRST 24 HOURS
Source
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DO YOU EVEN ‘GRAM?
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HOW MANY INSTAGRAM FEATURES CAN YOU NAME?
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Zoom
Video
40 filters
IG Direct
Tag photos
Links in Bios
Edit captions
Instagram Live
Post notifications
See posts on a world map
See interactions from friends
Hyperlapse, layout & boomerang
Straighten, adjust perspective, and rotate photos
Instagram saves the 300 most recent 'grams you've liked
Send imagees to friends
Message from Live

BirchBox posted a Snapchat story
inviting Birchbox’s Snapchat
followers to call them between 2-
3pm.
There wasn’t a reason given for
people to contact them; it was just
a test.
Within an hour, they received
around 30 calls from a wide
spectrum of age groups ranging
from teens to mothers of teens.
On average, each of the seven
calls they took lasted around five
minutes.
Source
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“We also noticed that some
callers are following us on
Snapchat but they haven’t yet
subscribed to Birchbox, so we
explained to them the benefits
of becoming a subscriber,” she
explained. “The calling
features can help us bridge the
gap between just engaging on
Snapchat and actually signing
up for our service.”
Source
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NOW IT’S YOUR TURN!
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DESIGN A BRAND EXECUTION BY USING
ONE OF THE INSTAGRAM FEATURES
EXERCISE
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Video
40 filters
IG Direct
Tag photos
Links in Bios
Edit captions
Instagram Live
Post notifications
See posts on a world map
See interactions from friends
Hyperlapse, layout & boomerang
Straighten, adjust perspective, and rotate photos
Tap left/right for RWD/FWD on Live
Instagram saves the 300 most recent 'grams you've liked
Send imagees to friends
Message from Live
DESIGN A
BRAND
EXECUTION BY
USING ONE OF
THE
INSTAGRAM
FEATURES

UNDERSTANDING THE
ALGORITHM
x

ON AVERAGE, PEOPLE MISS ABOUT
70% OF THE POSTS IN THE
INSTAGRAM FEEDS
x

AN ALGORITHM IS ABOUT IS MAKING
SURE THAT THE 30% YOU SEE IS THE
BEST 30% POSSIBLE!
x

HOW TO SURVIVE THE
INSTAGRAM ALGORITHM
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QUALITY OVER QUANTITY
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AGILE BUDGETS TO
INCLUDE INSTAGRAM ADS
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WITH YOUR ‘HACK’ IDEA, WRITE DOWN HOW
YOU WOULD TARGET YOUR CONTENT
THROUGH PAID ADS & DEFINE SUCCESS
EXERCISE
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CONTENT IS KING
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RELEVANCE
THUMB STOPPING IMPACT
DOES IT STOP ME?
THE BRILLIANT BASICS
SHORT & SNACKABLE FOR
THE ON THE GO MOBILE MIND
DOES IT MAKE IT
EASY FOR ME?
BRANDED
UNIQUE POV & ASSETS
DOES IT STAY
WITH ME?
EMOTIONAL, INFORMATIONAL
AND/OR UTILITY
DOES IT REWARD ME?

WHAT ABOUT
THIS MAKES
YOU
DOUBLE-
TAP?
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IF CONTENT IS KING, THEN INFLUENCERS
ARE THE F*KING QUEEN BEE!
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Instagram users
sharing their
#multimasking selfies
led to a 22.8%
expansion of the face
mask market in the UK
in the year to October
2015, reaching a value
of £6m
Source
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Otterbox partner with
micro-influencers to
drive awareness for
the brand across the
festival season. The
#SummerofSymmetry
campaign achieved
5.5M impressions
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DRAW THE POST THAT YOU WOULD WANT
AN INFLUENCER TO POST ABOUT YOUR
BRAND, DON’T FORGET THE COPY!
EXERCISE
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USER-GENERATED-CONTENT
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SUNNY LIFE AUSTRALIA
USER-GENERATED-CONTENT

DRAW THE POST THAT YOU WOULD WANT A
CONSUMER TO POST ABOUT YOUR BRAND,
DON’T FORGET THE COPY!
EXERCISE
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INSTAGRAM LIVE
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INSTAGRAM LIVE,
IT’S A THING
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INSTAGRAM CLAIMS OVER 100 MILLION USERS
NOW TAKE ADVANTAGE OF STORIES, WHICH IS
ABOUT ONE-THIRD OF ITS DAILY ACTIVE USERS
INSTAGRAM LIVE, IT’S REALLY A THING
Source; TheNextWeb
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NIKE GENERATED 800,000 VIEWS IN 24 HOURS FOR AN
INSTAGRAM STORY THAT IT POSTED ON TUESDAY, THE
FIRST DAY THE FEATURE WAS AVAILABLE. ON SNAPCHAT,
NIKE'S BEST VIDEO HAS ACHIEVED 66,000 VIEWS
NIKE, INSTAGRAM LIVE CASE STUDY
Source; AdAge
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@TheGlowEdit received
15k views in the first 12
hours, with 40k+ views in
total, nearly double her
highest engaged image!
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WHAT DO YOU WANT FROM
‘LIVE’ CONTENT?
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NOW, WORLD DOMINATION!
@CAMILLAMARYROSE
CAMILLA@CULTLDN.COM
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BIMA Evening Masterclass | Instagram & World Domination

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