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BIMA Evening Masterclass | Instagram & World Domination

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BIMA Evening Masterclass | Instagram & World Domination

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Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live

Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet!
In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform.
This event covered:
- A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together
- Understanding the algorithm as a brand
- Instagram Stories, the rise of Live

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BIMA Evening Masterclass | Instagram & World Domination

  1. 1. OUR CLIENTS
  2. 2. WHAT WE WILL LEARN TODAY: - STATS TO MAKE YOUR NEXT PROPOSAL ROCK - CASE STUDIES TO GET YOU THINKING - STRATEGIC BUILDING BLOCKS - FIRE-STARTER IDEAS x @CultLDN @CamillaMaryRose #CultFollowing
  3. 3. INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  4. 4. HOW BIG IS IT? REALLY.. FIVE STATS TO GET YOU THINKING x @CultLDN @CamillaMaryRose #CultFollowing
  5. 5. 300MILLION ACTIVE DAILY USERS x
  6. 6. BY 2020, INSTAGRAM IS PREDICTED TO GROW BY 26.9MILLION USERS, DOUBLE THE PREDICTION FOR TWITTER Source x @CultLDN @CamillaMaryRose #CultFollowing
  7. 7. 53% OF ADULTS AGES 18–29 YEARS OLD SAY THEY USE INSTAGRAM EVERY SINGLE DAY INSTAGRAM & WORLD DOMINATION Source x @CultLDN @CamillaMaryRose #CultFollowing
  8. 8. INSTAGRAM & SNAPCHAT ARE TIED FOR THE SECOND-HIGHEST USED MESSAGING APP (BEHIND FACEBOOK MESSENGER) FOR MILLENNIALS AT 47% Source x @CultLDN @CamillaMaryRose #CultFollowing
  9. 9. WHEN INSTAGRAM FIRST INTRODUCED VIDEO IN JUNE 2013, MORE THAN 5 MILLION WERE SHARED IN THE FIRST 24 HOURS Source x @CultLDN @CamillaMaryRose #CultFollowing
  10. 10. DO YOU EVEN ‘GRAM? INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  11. 11. HOW MANY INSTAGRAM FEATURES CAN YOU NAME? INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  12. 12. Zoom Video 40 filters IG Direct Tag photos Links in Bios Edit captions Instagram Live Post notifications See posts on a world map See interactions from friends Hyperlapse, layout & boomerang Straighten, adjust perspective, and rotate photos Instagram saves the 300 most recent 'grams you've liked Send imagees to friends Message from Live
  13. 13. BirchBox posted a Snapchat story inviting Birchbox’s Snapchat followers to call them between 2- 3pm. There wasn’t a reason given for people to contact them; it was just a test. Within an hour, they received around 30 calls from a wide spectrum of age groups ranging from teens to mothers of teens. On average, each of the seven calls they took lasted around five minutes. Source x
  14. 14. “We also noticed that some callers are following us on Snapchat but they haven’t yet subscribed to Birchbox, so we explained to them the benefits of becoming a subscriber,” she explained. “The calling features can help us bridge the gap between just engaging on Snapchat and actually signing up for our service.” Source x
  15. 15. NOW IT’S YOUR TURN! INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  16. 16. DESIGN A BRAND EXECUTION BY USING ONE OF THE INSTAGRAM FEATURES EXERCISE x @CultLDN @CamillaMaryRose #CultFollowing
  17. 17. Video 40 filters IG Direct Tag photos Links in Bios Edit captions Instagram Live Post notifications See posts on a world map See interactions from friends Hyperlapse, layout & boomerang Straighten, adjust perspective, and rotate photos Tap left/right for RWD/FWD on Live Instagram saves the 300 most recent 'grams you've liked Send imagees to friends Message from Live DESIGN A BRAND EXECUTION BY USING ONE OF THE INSTAGRAM FEATURES
  18. 18. UNDERSTANDING THE ALGORITHM INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  19. 19. ON AVERAGE, PEOPLE MISS ABOUT 70% OF THE POSTS IN THE INSTAGRAM FEEDS x @CultLDN @CamillaMaryRose #CultFollowing
  20. 20. AN ALGORITHM IS ABOUT IS MAKING SURE THAT THE 30% YOU SEE IS THE BEST 30% POSSIBLE! x @CultLDN @CamillaMaryRose #CultFollowing
  21. 21. HOW TO SURVIVE THE INSTAGRAM ALGORITHM x @CultLDN @CamillaMaryRose #CultFollowing
  22. 22. QUALITY OVER QUANTITY x @CultLDN @CamillaMaryRose #CultFollowing
  23. 23. AGILE BUDGETS TO INCLUDE INSTAGRAM ADS x @CultLDN @CamillaMaryRose #CultFollowing
  24. 24. WITH YOUR ‘HACK’ IDEA, WRITE DOWN HOW YOU WOULD TARGET YOUR CONTENT THROUGH PAID ADS & DEFINE SUCCESS EXERCISE x @CultLDN @CamillaMaryRose #CultFollowing
  25. 25. CONTENT IS KING INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  26. 26. RELEVANCE THUMB STOPPING IMPACT DOES IT STOP ME? THE BRILLIANT BASICS SHORT & SNACKABLE FOR THE ON THE GO MOBILE MIND DOES IT MAKE IT EASY FOR ME? BRANDED UNIQUE POV & ASSETS DOES IT STAY WITH ME? EMOTIONAL, INFORMATIONAL AND/OR UTILITY DOES IT REWARD ME?
  27. 27. WHAT ABOUT THIS MAKES YOU DOUBLE- TAP? x @CultLDN @CamillaMaryRose #CultFollowing
  28. 28. WHAT ABOUT THIS MAKES YOU DOUBLE- TAP? x @CultLDN @CamillaMaryRose #CultFollowing
  29. 29. IF CONTENT IS KING, THEN INFLUENCERS ARE THE F*KING QUEEN BEE! INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  30. 30. Instagram users sharing their #multimasking selfies led to a 22.8% expansion of the face mask market in the UK in the year to October 2015, reaching a value of £6m Source x
  31. 31. Otterbox partner with micro-influencers to drive awareness for the brand across the festival season. The #SummerofSymmetry campaign achieved 5.5M impressions x
  32. 32. #SUMMEROFSYMMETRY
  33. 33. DRAW THE POST THAT YOU WOULD WANT AN INFLUENCER TO POST ABOUT YOUR BRAND, DON’T FORGET THE COPY! EXERCISE x @CultLDN @CamillaMaryRose #CultFollowing
  34. 34. USER-GENERATED-CONTENT INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  35. 35. SUNNY LIFE AUSTRALIA USER-GENERATED-CONTENT
  36. 36. DRAW THE POST THAT YOU WOULD WANT A CONSUMER TO POST ABOUT YOUR BRAND, DON’T FORGET THE COPY! EXERCISE x @CultLDN @CamillaMaryRose #CultFollowing
  37. 37. INSTAGRAM LIVE INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  38. 38. INSTAGRAM LIVE, IT’S A THING INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  39. 39. INSTAGRAM CLAIMS OVER 100 MILLION USERS NOW TAKE ADVANTAGE OF STORIES, WHICH IS ABOUT ONE-THIRD OF ITS DAILY ACTIVE USERS INSTAGRAM LIVE, IT’S REALLY A THING Source; TheNextWeb x @CultLDN @CamillaMaryRose #CultFollowing
  40. 40. NIKE GENERATED 800,000 VIEWS IN 24 HOURS FOR AN INSTAGRAM STORY THAT IT POSTED ON TUESDAY, THE FIRST DAY THE FEATURE WAS AVAILABLE. ON SNAPCHAT, NIKE'S BEST VIDEO HAS ACHIEVED 66,000 VIEWS NIKE, INSTAGRAM LIVE CASE STUDY Source; AdAge x @CultLDN @CamillaMaryRose #CultFollowing
  41. 41. @TheGlowEdit received 15k views in the first 12 hours, with 40k+ views in total, nearly double her highest engaged image! x
  42. 42. WHAT DO YOU WANT FROM ‘LIVE’ CONTENT? INSTAGRAM & WORLD DOMINATION x @CultLDN @CamillaMaryRose #CultFollowing
  43. 43. NOW, WORLD DOMINATION! @CAMILLAMARYROSE CAMILLA@CULTLDN.COM x @CultLDN @CamillaMaryRose #CultFollowing

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