Saverio Romeo (Principal Analyst at Beecham Research http://www.beechamresearch.com/) presented his finding at the BIMA Breakfast Briefing on 20 January 2015: What will wearable technology bring us? Saverio takes a look a closer look at the wearable device market, current considerations for brands, the role of data and the importance of security.

1. Saverio Romeo
Principal Analyst

2. Mark Weiser’s Vision Is Real
Mark Weiser. 1991.
The Computer of the 21st Century. Scientific American

3. The Internet of Things
Sensing the World and Make Sense of It
Sensors disappear into
the different parts of the
environments in which
we live. They sense
them. Sensing data
helps us to make
decisions, improve
services, and deliver
new ones.

4. Wearable Devices Are Interfaces
between Humans and Connected
Spaces
HUD GlassesSmart WatchesSmart Accessories

6. Wearable Device Market (2013)
At the end of 2013, 13.9 million devices were estimated to be shipped
for an estimated value of $1.8bn

7. Multidisciplinary Approach
Very interesting ideas
feed the innovation flow
of the market, but, very
often, this flow is
exclusively technology-
centric and not supported
by thinking on business
models, marketing,
branding, design and
ethics

8. Multidisciplinary Partnerships
In a Rich and Diverse Value Chain

9. Multidisciplinary Start-Ups
The Case of Smart Clothing
The Electronic Dress by Atsuko
Tanaka, 1956
Examples of smart clothing
companies, 2014

10. Wearable Device Market
The Effect of Multidisciplinary
• Segments such as Glamour and Lifestyle Computing will drive the market.
• Developing services using sensed data will strongly drive the market.

11. Wearable Devices in Enterprises
Operational Application
• Real applications
of wearable
devices and
wearable
computing in
security, medical
and business
operations such
as logistics,
manufacturing, but
also hospitality.
Logistics Logistics/Manufacturing
Lone worker/Security
Healthcare

12. Augmented Reality and Wearable
Devices for Enterprise
Product
Design
Engineering Operations
MarketingSales
Customer
Support
• Product Design; Cut prototyping costs
• Engineering; View CAD assets on site
• Operations; Intuitive worker guidance
• Marketing; Increase brand awareness
• Sales; Showcase your products
• Customer Support; Visually inform
customer

13. Wearable Devices and Brands
Current Considerations
• Customer Engagement. Using wearable devices to design new forms of
engagement with customers (Virgin Atlantic using Google Glass at
Heathrow Airport)
• Wearable Advertising. Considering the large, real-time, and accurately
targeted data generated by wearable devices (connected devices more in
general), we could think of new form of immediate advertising.
• In-store Experience. Interesting applications in the retail sector combining
wearable devices, Bluetooth Low Energy (BLE) beacons and payment
solutions.
• Reshaping Retail. Stores become connected spaces in which the
wearable device becomes the central tool for a multisensory experience.
The shop can become a lab, an art gallery, or both together.

14. Wearable Devices in the IoT Vision
and the Role of Data
Weight
Sleep Heart
Activity

15. • Connected devices and wearable devices expand the points of attack entry
• Security by design and the right approach for the right need.
• Business opportunities around different levels of security requirements
• Security and data raises different questions. Ethics assessment of the IoT is
necessary.
Security – The Key Challenge, but
also an Opportunity
Source: Beecham Research
for Oracle

16. Beecham Research
Multidisciplinary Team
• Technology
market
experts
• Collaboration
with ethicists
specialised in
technology
• Fashion and
creative
industry
experts
• Technology
experts
Technology
Aesthetics
and Design
MarketVerticals

17. Thank you very much
Email:
sromeo@beechamresearch.com
Twitter:
@Saverio_Romeo