SlideShare uma empresa Scribd logo

Measuring Success on Facebook, Twitter & LinkedIn

•
•
Brian Honigman
Brian Honigman

Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.

MarketingMídias sociais
1 de 25
Baixar para ler offline
Class 3: New York University Social Media Analytics I @BrianHonigman Measuring Success on Facebook, Twitter & LinkedIn @BrianHonigman
@BrianHonigman Steps for Measurement on Any Social Channel
@BrianHonigman Identify the Audience
@BrianHonigman Types of Content Shared Photos Video Text GIFs Audio Links
@BrianHonigman Understand Your Goals
@BrianHonigman Channel Specific Metrics
@BrianHonigman Tools for Channel Measurement
@BrianHonigman Cross Channel Measurement FB, Twitter, LinkedIn & Instagram Simply Measured FB & Twitter Brandwatch
@BrianHonigman Cross Channel Measurement Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social & Socialbakers
Source: eMarketer Facebook’s Audience 0 10 20 30 40 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 26.2 32.1 25.2 22.5 17.1 10.6
@BrianHonigman Facebook Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman Facebook Metrics Pages Likes Post Reach Engagement: Reactions, Shares, Comments Post Clicks Hide, Report as Spam, Unlikes Post Types Video Views 30-Second Views++ FB Referral Traffic
@BrianHonigman FB Measurement Tools • Facebook Insights • Sumall •Agora Pulse
@BrianHonigman Twitter's Audience
@BrianHonigman Twitter Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman Twitter Metrics Followers Tweet Reach Engagement: Mentions, Retweets, Likes Tweet Clicks Engagement Rate Top Tweet, Top Mention, Top Follower, Top Media Tweet Video Views Completion Rate Twitter Referral Traffic
@BrianHonigman Twitter Measurement Tools • Twitter Analytics • Followerwonk • Buffer • TweetReach
@BrianHonigman
@BrianHonigman LinkedIn Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman LinkedIn Metrics Followers Impressions Interactions: Like, Shares, Comments, Followers Acquired Update Clicks LinkedIn Referral Traffic Post Types Page Views, Unique Visitors Engagement Rate Follower Demographics
@BrianHonigman LinkedIn Measurement Tools Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social, Simply Measured & Socialbakers
Questions!? @BrianHonigman

Recomendados

Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyMelanie Goodman Daniels
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 
Social media strategy
Social media strategySocial media strategy
Social media strategyCaraline Harwood
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing TrendsAldridge Christian Seubelan
 
Social media strategy
Social media strategy Social media strategy
Social media strategy SalmaTarekaboamra
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 

Recomendados

Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyMelanie Goodman Daniels
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 
Social media strategy
Social media strategySocial media strategy
Social media strategyCaraline Harwood
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing TrendsAldridge Christian Seubelan
 
Social media strategy
Social media strategy Social media strategy
Social media strategy SalmaTarekaboamra
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
Instagram Marketing
Instagram MarketingInstagram Marketing
Instagram Marketingleadingedgevp
 
Content Strategy
Content Strategy Content Strategy
Content Strategy Prasham Jhaveri
 
Social Media Marketing Agency Sales Deck - Vulpine Interactive
Social Media Marketing Agency Sales Deck - Vulpine InteractiveSocial Media Marketing Agency Sales Deck - Vulpine Interactive
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
 
Social media strategy
Social media strategySocial media strategy
Social media strategyPalm Beach North Chamber of Commerce
 
Content marketing
Content marketingContent marketing
Content marketingAnika Reimann (Schobert)
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyNewsCred
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
 
PITCH_Expedition Watch_Digital Strategy
PITCH_Expedition Watch_Digital StrategyPITCH_Expedition Watch_Digital Strategy
PITCH_Expedition Watch_Digital StrategyNovia Widya Utami
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media StrategyMohammad Hijazi
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_todayLeslie Turley
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
A Winning Strategy for Instagram Marketing
A Winning Strategy for Instagram MarketingA Winning Strategy for Instagram Marketing
A Winning Strategy for Instagram MarketingMichael Scissons
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyDan Berlin
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategywhittem3
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Arik Hanson
 
TikTok Marketing Strategy
TikTok Marketing StrategyTikTok Marketing Strategy
TikTok Marketing StrategyShelbyDurkin
 
Seo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshalaSeo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshalaSimplilearn
 
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxmeasuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxinas13
 
Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Alex Bash
 

Mais conteúdo relacionado

Mais procurados

Social Media Marketing Agency Sales Deck - Vulpine Interactive
Social Media Marketing Agency Sales Deck - Vulpine InteractiveSocial Media Marketing Agency Sales Deck - Vulpine Interactive
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyNewsCred
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
 
PITCH_Expedition Watch_Digital Strategy
PITCH_Expedition Watch_Digital StrategyPITCH_Expedition Watch_Digital Strategy
PITCH_Expedition Watch_Digital StrategyNovia Widya Utami
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media StrategyMohammad Hijazi
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
A Winning Strategy for Instagram Marketing
A Winning Strategy for Instagram MarketingA Winning Strategy for Instagram Marketing
A Winning Strategy for Instagram MarketingMichael Scissons
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyDan Berlin
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategywhittem3
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Arik Hanson
 
TikTok Marketing Strategy
TikTok Marketing StrategyTikTok Marketing Strategy
TikTok Marketing StrategyShelbyDurkin
 
Seo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshalaSeo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshalaSimplilearn
 

Mais procurados (20)

Instagram Marketing
Instagram MarketingInstagram Marketing
Instagram Marketing
 
Content Strategy
Content Strategy Content Strategy
Content Strategy
 
Social Media Marketing Agency Sales Deck - Vulpine Interactive
Social Media Marketing Agency Sales Deck - Vulpine InteractiveSocial Media Marketing Agency Sales Deck - Vulpine Interactive
Social Media Marketing Agency Sales Deck - Vulpine Interactive
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Content marketing
Content marketingContent marketing
Content marketing
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
 
PITCH_Expedition Watch_Digital Strategy
PITCH_Expedition Watch_Digital StrategyPITCH_Expedition Watch_Digital Strategy
PITCH_Expedition Watch_Digital Strategy
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media Strategy
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_today
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
A Winning Strategy for Instagram Marketing
A Winning Strategy for Instagram MarketingA Winning Strategy for Instagram Marketing
A Winning Strategy for Instagram Marketing
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023
 
TikTok Marketing Strategy
TikTok Marketing StrategyTikTok Marketing Strategy
TikTok Marketing Strategy
 
Seo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshalaSeo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshala
 

Semelhante a Measuring Success on Facebook, Twitter & LinkedIn

measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxmeasuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxinas13
 
Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Alex Bash
 
Monica Brito- Social Media Strategy
Monica Brito- Social Media StrategyMonica Brito- Social Media Strategy
Monica Brito- Social Media StrategyMónica Brito
 
UF Social Media Strategy Project
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy ProjectBrooke C. Williams
 
Social Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
 
Taco Bell- Social Media Strategy
Taco Bell- Social Media StrategyTaco Bell- Social Media Strategy
Taco Bell- Social Media StrategyAnna Jackson
 
Emily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?Azure Collier
 
Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell Weston Hucknall
 
Social Media Strategies.
Social Media Strategies.Social Media Strategies.
Social Media Strategies.Joey Beiro
 
Social Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillSocial Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillAlyssa Freiermuht
 
March of Dimes Social Media Strategy
March of Dimes Social Media StrategyMarch of Dimes Social Media Strategy
March of Dimes Social Media StrategyDevan Kocarek
 
Social Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIIISocial Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIIIgeorgefirican
 
You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16Kathy Day
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?Kathy Day, APR
 
UFSMM Strategy Project 1
UFSMM Strategy Project 1UFSMM Strategy Project 1
UFSMM Strategy Project 1Ellie Boline
 
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
 
Ass a koene_ca_sma
Ass a koene_ca_smaAss a koene_ca_sma
Ass a koene_ca_smaAnsgar Koene
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy Alexis Gerbracht
 

Semelhante a Measuring Success on Facebook, Twitter & LinkedIn (20)

measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxmeasuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
 
Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019
 
Monica Brito- Social Media Strategy
Monica Brito- Social Media StrategyMonica Brito- Social Media Strategy
Monica Brito- Social Media Strategy
 
UF Social Media Strategy Project
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy Project
 
Social Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best Practices
 
Taco Bell- Social Media Strategy
Taco Bell- Social Media StrategyTaco Bell- Social Media Strategy
Taco Bell- Social Media Strategy
 
Emily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand Strategy
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
 
Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell
 
Social Media Strategies.
Social Media Strategies.Social Media Strategies.
Social Media Strategies.
 
Social Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillSocial Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & Grill
 
March of Dimes Social Media Strategy
March of Dimes Social Media StrategyMarch of Dimes Social Media Strategy
March of Dimes Social Media Strategy
 
Social Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIIISocial Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIII
 
You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
 
UFSMM Strategy Project 1
UFSMM Strategy Project 1UFSMM Strategy Project 1
UFSMM Strategy Project 1
 
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
 
Ass a koene_ca_sma
Ass a koene_ca_smaAss a koene_ca_sma
Ass a koene_ca_sma
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy
 

Mais de Brian Honigman

Using Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeUsing Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeBrian Honigman
 
The Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingThe Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingBrian Honigman
 
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingEducate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
 
Social Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsSocial Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsBrian Honigman
 
Social Media Tips for Journalists
Social Media Tips for JournalistsSocial Media Tips for Journalists
Social Media Tips for JournalistsBrian Honigman
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingBrian Honigman
 
NYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaNYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaBrian Honigman
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsBrian Honigman
 
Periscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingPeriscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingBrian Honigman
 
How to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyHow to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyBrian Honigman
 
Choosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyChoosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyBrian Honigman
 
Defining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingDefining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingBrian Honigman
 
NYU: Measurement Fundamentals
NYU: Measurement FundamentalsNYU: Measurement Fundamentals
NYU: Measurement FundamentalsBrian Honigman
 
Longform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentLongform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentBrian Honigman
 
How to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsHow to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsBrian Honigman
 
Generating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestGenerating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestBrian Honigman
 
Why Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingBrian Honigman
 
Earning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content MarketingEarning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content MarketingBrian Honigman
 
Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015Brian Honigman
 
The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?Brian Honigman
 

Mais de Brian Honigman (20)

Using Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeUsing Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with Purpose
 
The Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingThe Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize Marketing
 
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingEducate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
 
Social Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsSocial Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public Relations
 
Social Media Tips for Journalists
Social Media Tips for JournalistsSocial Media Tips for Journalists
Social Media Tips for Journalists
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & Marketing
 
NYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaNYU: Effective Testing on Social Media
NYU: Effective Testing on Social Media
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying Metrics
 
Periscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingPeriscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With Livestreaming
 
How to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyHow to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content Strategy
 
Choosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyChoosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B Company
 
Defining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingDefining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content Marketing
 
NYU: Measurement Fundamentals
NYU: Measurement FundamentalsNYU: Measurement Fundamentals
NYU: Measurement Fundamentals
 
Longform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentLongform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of Content
 
How to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsHow to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead Platforms
 
Generating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestGenerating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on Pinterest
 
Why Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of Marketing
 
Earning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content MarketingEarning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content Marketing
 
Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015
 
The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?
 

Último

The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 

Último (20)

No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 

Measuring Success on Facebook, Twitter & LinkedIn