Class 3: New York University
Social Media Analytics I @BrianHonigman Measuring Success on Facebook, Twitter & LinkedIn @BrianHonigman

@BrianHonigman Steps for Measurement on
Any Social Channel

@BrianHonigman
Identify the Audience

@BrianHonigman Types of Content Shared
Photos Video Text GIFs Audio Links

@BrianHonigman
Understand
Your Goals

@BrianHonigman
Channel Specific Metrics

@BrianHonigman
Tools for Channel
Measurement

@BrianHonigman Cross Channel Measurement FB,
Twitter, LinkedIn & Instagram Simply Measured FB & Twitter Brandwatch

@BrianHonigman Cross Channel Measurement Any
Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social & Socialbakers

Source: eMarketer Facebook’s Audience 0
10 20 30 40 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 26.2 32.1 25.2 22.5 17.1 10.6

@BrianHonigman
Facebook Content Types

@BrianHonigman Social Litmus Test: Does
Your Goal Work Here?

@BrianHonigman Facebook Metrics Pages Likes
Post Reach Engagement: Reactions, Shares, Comments Post Clicks Hide, Report as Spam, Unlikes Post Types Video Views 30-Second Views++ FB Referral Traffic

@BrianHonigman FB Measurement Tools •
Facebook Insights • Sumall •Agora Pulse

@BrianHonigman
Twitter's
Audience

@BrianHonigman
Twitter Content Types

@BrianHonigman Social Litmus Test: Does
Your Goal Work Here?

@BrianHonigman Twitter Metrics Followers Tweet
Reach Engagement: Mentions, Retweets, Likes Tweet Clicks Engagement Rate Top Tweet, Top Mention, Top Follower, Top Media Tweet Video Views Completion Rate Twitter Referral Traffic

@BrianHonigman Twitter Measurement Tools •
Twitter Analytics • Followerwonk • Buffer • TweetReach

@BrianHonigman

@BrianHonigman
LinkedIn Content Types

@BrianHonigman Social Litmus Test: Does
Your Goal Work Here?

@BrianHonigman LinkedIn Metrics Followers Impressions
Interactions: Like, Shares, Comments, Followers Acquired Update Clicks LinkedIn Referral Traffic Post Types Page Views, Unique Visitors Engagement Rate Follower Demographics

@BrianHonigman LinkedIn Measurement Tools Any
Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social, Simply Measured & Socialbakers

Questions!?
@BrianHonigman