An often overlooked aspect of developing a content marketing strategy is finding the right rhythm for publishing your content. It's not enough to develop the highest quality content and occasionally distribute it where your audience is most active. Your business must publish and distribute content frequently enough to stay top of mind with your customer base. Every organization should have their own unique rhythm to help better ensure their content is engaging to their audience on a regular basis. Here's how to develop your own content marketing rhythm.

1. RHYTHM
HOW TO DEVELOP
CONTENT MARKETING
Based on an article that originally appeared on my site.

2. CONSISTENCY IS KEY
WHEN IT COMES TO CONTENT…

3. “80% of success is just
showing up.
–Woody Allen

4. MISS A BEAT?
HOW DO YOU MAKE SURE YOU DON’T

5. IDEAL
RHYTHM
FIND YOUR
Step 1.

6. BASELINE RHYTHM
START BY STICKING WITH A

7. BASELINE CONTENT RHYTHM
1 7 30 4 2 1
Daily Weekly Monthly Quarterly Bi-annually Annually
Social Posts Blog Posts
In-Depth
Articles
Long-form
Content
Web-cast, print
publication
Big Event or “Big-
Idea” content

8. THEN BUILD THE TEMPO
UNTIL YOU FIND THE
PERFECT
RHYTHM

9. BUILDING TEMPO INCREMENTALLY WILL HELP
YOU IDENTIFY YOUR
value
effort
IDEAL RHYTHM

10. BUFFER
ZONE
CREATE A
Step 2.

11. MISS THEIR DEADLINES
EVEN THE BEST TEAMS SOMETIMES

12. “I love deadlines. I love the whooshing
sound they make as they go by.
–Douglas Adams

13. CONTENT BUFFER ZONE
GIVE YOURSELF ROOM FOR ERROR BY MAKING A

14. GIVE YOURSELF TWO WEEKS WORTH OF BUFFER CONTENT
BUFFER-ZONE

15. AHEAD OF THE CURVE?
GREAT, BUT HOW DO I STAY

16. CREATE A CONTENT
“PIGGY-BANK”

17. CONTENT PIGGY BANK?
WHAT THE HECK IS A

18. CONTRIBUTE TO THEM
INCREMENTALLY
IT’S A CENTRALIZED PLACE TO STORE
EVERGREEN TOPIC IDEAS AND

19. GREAT TOOLS FOR CONTENT PIGGY BANKS ARE
Google Sheets Pinterest

20. PEAK
PERIODS
INTENSIFY DURING
Step 3.

21. 90% OF THE YEAR…
YOUR RHYTHM MIGHT BE PERFECT FOR ABOUT

22. AUDIENCE INTEREST PEAKS
…BUT EVERY INDUSTRY HAS THOSE TIMES WHEN

23. THIS PEAK MIGHT LOOK VERY DIFFERENT FOR
DIFFERENT AUDIENCES
everyone
else
your
audience

24. TAKE ADVANTAGE OF THE
INCREASED ATTENTION
PLAN FOR THESE PEAKS SO YOU’RE PREPARED TO

25. PLANNING IS THE MOST
IMPORTANT THING!!
WHEN IT COMES TO SUSTAINABLE CONTENT RHYTHM

26. “Before you [even start to] think specific content and
distribution, get your content engine into place.
Having the people, process and technology in
place first will really help you to maintain a
long term content effort.
–Deirdre Breakenridge
CEO of Pure Performance Communications and Adjunct Professor at NYU

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THANKS FOR READING!
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