Looking for ways to get your content in front of a larger and relevant audience? Consider learning how to syndicate your content with publications and blogs in your industry to increase the reach of your content marketing with putting in the same amount of effort. Content syndication is an evolution of guest blogging that many forget to experiment with when trying to drive qualified traffic to their blog. Learn how to make the most of a wider distribution strategy backed by a solid syndication plan. This was SlideShare adapted from my blog post: http://www.brianhonigman.com/content-syndication/ Subscribe to my weekly newsletter to be alerted everytime I publish: http://www.brianhonigman.com/newsletter/
7. But How Can I
Syndicate My
Content?
I’m All Ears…
8. 1) START WRITING
Your content won’t get syndicated
until you’re established on your
own site.
9. Whether You Use Your Company
Site as a Spring-board…
Gregory Ciotti utilizes his own
name as well as the credibility of
HelpScout’s blog in this
syndicated Entrepreneur article
10. …or you Syndicate From Your
Own Personal Blog.
Whereas my syndication on sites
like The Next Web comes from my
personal blog.
11. You Need to Build a Reputation
Before you Start Syndicating
First comes
reputation…
…then comes
syndication.
14. 2) GUEST BLOG
Guest blogging is a fantastic way
to build your reputation and
relationships with publications.
15. Guest Blogging
Writing original content for another
publication to extend reach.
(e.g. Seinfeld appearing on a talk show to
promote his new show. Puffy shirt optional.)
18. 3) TARGET PUBLICATIONS
Reach out to publications efficiently,
by specifically targeting sites that
syndicate the type of content you
produce.
19. The Simple Formula for Successful
Syndication Outreach
1.
2.
Compile a list of websites that
regularly syndicate content like yours.
Find the editor or person
in charge of syndication,
craft a quality pitch and
then reach out.