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People are raving about the new book, X: The Experience When Business Meets Design

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In math, x represents a variable to be solved for. in business, the x we must solve for is the experience we want to give our customers. In his latest book, best-selling author Brian Solis argues that the advent of the “always on” world means that customer experience is now 100% of your brand. Brands that want to survive in the future of business must place the creation and cultivation of meaningful experiences at the forefront of their strategy.

Rarely—very rarely—a book emerges that changes the way you think about books. Brian solis’ new book turns the business book trope on its ear. the most striking disruption is its form: this is a book that looks and feels more like an ipad app. X is a complete overview of why customer experience is the fundamental differentiator in business.

Publicada em: Design
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People are raving about the new book, X: The Experience When Business Meets Design

  1. 1. XtheBook.com Top Ten Business Books From 2015 – Forbes.com The Best Customer Experience Book of the Year Has Arrived – Inc.com Best Marketing Books of 2015 – 800CEORead.com IBM Book Club Shortlist This isn’t just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.—Forbes.com What’s so engaging about X is how different it is from your typical business book: It comes across as if designed to be an experience in and of itself. Its beautiful aesthetic appeals to the reader emo- tionally; at the same time, its contents are heavy on substance. —Inc.com, The Best Customer Experience Book of the Year Has Arrived Throughout this 246-page book, readers are taken on a journey to discover how to piece together the components around establishing a strategic experience.—VentureBeat.com, Why customer experience is the new disruption Rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book turns the business book trope on its ear. The most striking disruption is its form: this is a book that looks and feels more like an iPad app. X is a complete overview of why customer experience is the fundamental differen- tiator in business.—Jay Baer, ConvinceAndConvert.com X is both a crash course in architecting great experiences and simul- taneously a must-read for any designer looking to brush up on his trade.—UX Magazine In his latest book, best-selling author Brian Solis argues that the advent of the“always on”world means that customer experience is now 100% of your brand. Brands that want to survive in the future of business must place the creation and cultivation of meaningful experiences at the forefront of their strategy.—BryanKramer.com In math,x represents a variable to be solved for.In business,the x we must solve for is the experience we want to give our customers.—IBM BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in business innovation.As a digital analyst, anthropol- ogist, and futurist, he studies disruptive technology and its impact on business and society. More so, he humanizes technology’s causal ef- fect to help people see people differently and understand what to do about it.Brian has authored several bestselling books including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing. He also actively contributes to Forbes, MarketWatch and AdAge. 978-1-118-45654-5, Hardcover, $30.00 Available wherever books and ebooks are sold
  2. 2. XtheBook.com this isn’t just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.—Forbes.com What’s so engaging about X is how different it is from your typical business book: it comes across as if designed to be an experience in and of itself. its beautiful aesthetic appeals to the reader emo- tionally; at the same time, its contents are heavy on substance. —Inc.com, The best customer experience book of the Year Has arrived throughout this 246-page book, readers are taken on a journey to discover how to piece together the components around establishing a strategic experience.—VentureBeat.com, Why customer experience is the new disruption rarely—very rarely—a book emerges that changes the way you think about books. Brian solis’ new book turns the business book trope on its ear. the most striking disruption is its form: this is a book that looks and feels more like an ipad app. X is a complete overview of why customer experience is the fundamental differen- tiator in business.—Jay baer, convinceandconvert.com X is both a crash course in architecting great experiences and simul- taneously a must-read for any designer looking to brush up on his trade.—UX Magazine in his latest book, best-selling author Brian solis argues that the advent of the“always on”world means that customer experience is now 100% of your brand. Brands that want to survive in the future of business must place the creation and cultivation of meaningful experiences at the forefront of their strategy.—bryanKramer.com in math,x represents a variable to be solved for.in business,the x we must solve for is the experience we want to give our customers.—Ibm Brian solis is globally recognized as one of the most prominent thought leaders in business innovation.as a digital analyst,anthropologist, and futurist, he studies disruptive technology and its impact on business and society. more so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. brian has authored several bestselling books including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. His blog, briansolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing. He also actively contributes to Forbes, MarketWatch and AdAge. 978-1-118-45654-5, hardcover, $30.00 available wherever books and ebooks are sold top ten Business Books From 2015 – ForBEs.coM the Best customer eXperience Book oF the Year has arrived – Inc.coM Best marketing Books oF 2015 – 800ceoread.com iBm Book cluB shortlist
  3. 3. Top Ten Business Books From 2015 – Forbes.com The Best Customer Experience Book of the Year Has Arrived – Inc.com Best Marketing Books of 2015 – 800CEORead.com IBM Book Club Shortlist This isn’t just a book,it is an experience.But more than that, you will learn from one of the more creative and brilliant business minds of our time. —Forbes.com What’s so engaging about X is how different it is from your typical business book: It comes across as if designed to be an experience in and of itself. Its beautiful aesthetic appeals to the reader emotionally; at the same time, its contents are heavy on substance.—Inc.com, The Best Customer Experience Book of the Year Has Arrived Throughout this 246-page book,readers are taken on a journey to discover how to piece together the components around establishing a strategic experience.—VentureBeat.com, Why customer ex- perience is the new disruption Rarely—veryrarely—abookemergesthatchanges the way you think about books. Brian Solis’ new book turns the business book trope on its ear. The most striking disruption is its form: this is a book that looks and feels more like an iPad app. X is a complete overview of why customer expe- rience is the fundamental differentiator in busi- ness.—Jay Baer, ConvinceAndConvert.com X is both a crash course in architecting great experiences and simultaneously a must-read for any designer looking to brush up on his trade.— UX Magazine In his latest book, best-selling author Brian Solis argues that the advent of the “always on” world means that customer experience is now 100% of your brand. Brands that want to survive in the future of business must place the creation and cultivation of meaningful experiences at the forefront of their strategy.—BryanKramer.com In math, x represents a variable to be solved for. In business, the x we must solve for is the expe- rience we want to give our customers.—IBM BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in business innova- tion. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society.More so,he humanizes technol- ogy’s causal effect to help people see people differ- ently and understand what to do about it. Brian has authored several bestselling books including What’s the Future of Business (WTF),Engage!,and The End of Business as Usual.His blog,BrianSolis.com,is ranked as a leading resource for insights into the future of business, new technology and marketing. He also ac- tively contributes to Forbes, MarketWatch and AdAge. XtheBook.com 978-1-118-45654-5, Hardcover, $30.00 Available wherever books and ebooks are sold

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