Social media bootstrap marketing brian bluff
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Social Media Bootstrap Marketing - Search (SEO) and Social Media are converging. Participating in Scial Media without Search, and vice-versa,
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Social media bootstrap marketing brian bluff
- 1. Social Media – Bootstrap Marketing Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.com 315.732.9281 x 11 www.site-seeker.com © 2011 Site-Seeker, Inc.
- 2. www.site-seeker.com © 2011 Site-Seeker, Inc.
- 3. Price Place People Promo Prod Source: Romanelli Communications www.site-seeker.com © 2011 Site-Seeker, Inc.
- 4. Why you should care • The conversation is happening… now! • Next-day answers are not acceptable • Information and responsiveness is expected • Customers will tell you what they want www.site-seeker.com © 2011 Site-Seeker, Inc.
- 5. Social Media Rules • Listen, then listen more… • Attract and reward rock stars • Control… get over it! • Be truthful and real • Strategy first, tactics second www.site-seeker.com © 2011 Site-Seeker, Inc.
- 6. Vertical Websites Social Media Drive Your Website Convert Your website is a machine…. Measure and improve www.site-seeker.com © 2011 Site-Seeker, Inc.
- 7. Vertical Websites Social Media 10,000 25% 12,500 12,500 Your Website 0.75% 0.75% 0.25% 1.0% 75 94 125 More Money 25% 67% www.site-seeker.com © 2011 Site-Seeker, Inc.
- 8. www.site-seeker.com © 2011 Site-Seeker, Inc.
- 9. www.site-seeker.com © 2011 Site-Seeker, Inc.
- 10. Google is the King www.site-seeker.com © 2011 Site-Seeker, Inc.
- 11. Participating in Social Media and ignoring Search marketing and Website Analytics is a bad idea www.site-seeker.com © 2011 Site-Seeker, Inc.
- 12. www.site-seeker.com © 2011 Site-Seeker, Inc.
- 13. Blogs Support Your Search Engine Marketing Plan Original Website Search Thought/ Repurpose (blog) Rank Engines Content Content Distribute Need Social Interaction Prospects Properties Branding www.site-seeker.com © 2011 Site-Seeker, Inc.
- 14. SEO: What does it take to rank (organically)? Relevance • Title tag • Keywords and description • H tags • Content • Alt tags www.site-seeker.com © 2011 Site-Seeker, Inc.
- 15. SEO: What does it take to rank (organically)? Credibility • PageRank • Incoming links are votes of confidence • Links from related pages or sites • Related anchor text www.site-seeker.com © 2011 Site-Seeker, Inc.
- 16. SEO: What does it take to rank (organically)? Credibility • Social Signals (Author / Human/Social Authority) • Twitter – authoritative people lend their authority to pages they tweet • ReTweets are the new links • Facebook ? • LinkedIn ? www.site-seeker.com © 2011 Site-Seeker, Inc.
- 17. What has a combined Search (SEO) and Social Media strategy meant to Site-Seeker? www.site-seeker.com © 2011 Site-Seeker, Inc.
- 18. Twitter • Influenced by: • Quality of content • Number of followers • Tweet volume www.site-seeker.com © 2011 Site-Seeker, Inc.
- 19. LinkedIn • Influenced by: • Number of connections • Profile updates • Discussions created • Popularity of discussions (comments) www.site-seeker.com © 2011 Site-Seeker, Inc.
- 20. Client Found for “Name” Searches Search Terms May-June “Name" “Non-Name” Old Site 394 861 New Site 396 1674 Additional Traffic 2 813 (Visitors) % Increase 0.5% 94.4% # of Visitors that searched by NAME – stayed the same www.site-seeker.com © 2011 Site-Seeker, Inc.
- 21. Stickiness Sticky Rate Visitors Staying On Site May-June “Non- “Non- “Name" “Name" Name” Name” Old 43.40% 20.30% 170 175 New 54.3% 28.7% 215 481 Additional Visitors Staying On Site 45 306 % Over Pervious Year 26.5% 174.9% Visitors that searched by name are now finding more value and staying on site longer. www.site-seeker.com © 2011 Site-Seeker, Inc.
- 22. Short Form Submission October 2009 120 Long Forms Submitted 142 Short Forms Submitted 262 Total 114.75% www.site-seeker.com © 2011 Site-Seeker, Inc.
- 23. Summary 1) Social Media increases Search Engine brand visibility 2) Search Marketing is easier when leveraging the content distribution and link power of Social Media 3) You generate more traffic and become the expert by promoting quality content through SEO and Social Media Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.com www.site-seeker.com © 2011 Site-Seeker, Inc.