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Semelhante a Internet marketing seo ppc centerstateceo (20)
Internet marketing seo ppc centerstateceo
- 1. SEO and PPC
CenterState CEO
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@BrianBluff
brianbluff@site-seeker.com
315.732.9281, 11
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 2. Vertical
Websites
Social
Media Drive
Your Website
Convert
Your website is a machine….
Measure
and improve
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 3. Vertical
Websites
Social
Media 10,000
25%
12,500
12,500
Your Website
0.75%
0.75%
0.25%
1.0%
75
94
125
More Money
25%
67%
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 4. Google is the King
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 5. Add Syracuse NY search term – Address Internet Marketing, SEO, PPC and Local Search
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 6. SEO: What does it take to rank (organically)?
Relevance
• Title tag
• Keywords and
description
• H tags
• Content
• Alt tags
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 7. SEO: What does it take to rank (organically)?
Credibility
• PageRank
• Incoming links are
votes of
confidence
• Links from related
pages or sites
• Related anchor
text
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 8. SEO: What does it take to rank (organically)?
Credibility
• Social Signals (Author /
Human/Social Authority)
• Twitter – authoritative people
lend their authority to pages
they tweet
• ReTweets are the new links
• Facebook ?
• LinkedIn ?
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 10. Pay Per Click Management Process
Research
Search Engine
Website
Filter
Filter
Filter
Filter
Hi KW
Hi Ad
Lo Site
Hi Goal
Relevance
CTR
Bounce
Conv.
KW
KW
KW
KW
KW
Client
KW
Ad
Ad
Ad
Ad
Ad
Ad
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 11. Pay Per Click Management Process
Research
Search Engine
Website
Filter
Filter
Filter
Filter
Hi KW
Hi Ad
Lo Site
Hi Goal
Relevance
CTR
Bounce
Conv.
KW
KW
KW
KW
KW
Quality Score
Client
KW
Lower Cost Per Click
Ad
Ad
Ad
Higher position
Ad
Ad
Ad
$
$
$
$
$
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 12. Before you start establish a baseline & benchmarks
• What keywords are you targeting?
• How much traffic are you getting now?
• What is a successful visit?
• How many successful visits does my site receive per
month now?
• Where is my traffic coming from now?
• What is my site’s/important page’s bounce rate?
www.site-seeker.com © 2011 Site-Seeker, Inc.
- 13. Thank You!
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@brianbluff
brianbluff@site-seeker.com
315.732.9281, 11
www.site-seeker.com © 2011 Site-Seeker, Inc.