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Social Media & Your Summer Project

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Brian Barela
Brian Barela

these slides outline some key principles related to social media and how to integrate platforms into your summer project. given at US Summer Project Director's Training in Denver. January 2010

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social media & your project brian barela
mediaforministry.org/summerproject
content aligned with student consumption patterns = awesomeness
single-input/single-focus multiple-input/multiple-focus how many times do i have to email a student about that form?
what places online do students “pull” information that’s valuable to them? in what ways do your “push” communications align?
all content must nurture other content: otherwise re-write or re-format it! word document-- pdfs--adobe google doc--web need microsoft word + + web machine stone paper whiteboard chisel pen marker
social media used intentionally: •maximizes communication efforts from staff •increases/catalyzes connections btw staff & students •leverages online platforms (websites, facebook, youtube) beyond the skills of the current staff team •aligns your desire to efficiently communicate with realities of how students consume & engage information
the big picture--an integrated online presence
YouTube channel Facebook project Flickr Group Page website Facebook Fan Page
audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website
audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website relieves pressure of individual to share and distribute information effectively funnels students and staff to important information marketplace/cafe/library
statistics from ocean city summer project: • 15,043 pageviews in one year! • 45 pageviews a day--including all the days since proj ended project website
YouTube channel project Facebook website Flickr Group Page Facebook Fan Page
YouTube channel project Facebook website Flickr Group Page aggregate/ create Facebook Fan Page
audience: current project attendees (staff & students purpose: distribute information & facilitate interaction • share links to forms, deadlines, answer questions, provide a online space for students to connect, coordinate rides, etc... Facebook Group Page
every project needs a facebook group page created & moderated by your opd
YouTube channel project FB Group Page website distribute Flickr aggregate/ create Facebook Fan Page
Facebook Fan Page
Facebook Fan Page
audience: PAST, PRESENT, & FUTURE project attendees purpose: retain/connect/engage • made to scale and for marketing efficiency Facebook Fan Page
YouTube channel project FB Group Page website distribute Flickr aggregate/ create FB Fan Page promote/engage
Flickr
Flickr
Flickr
Flickr
Flickr
audience: current project attendees (staff & students) purpose: collect, distribute, archive project photos • students can easily upload via email or login • no longer have to comb through students facebook photos for project photos • pro account ($25 per year) includes unlimited uploads, and preserves originals Flickr
YouTube channel project FB Group Page website Flickr distribute aggregate/ collect/archive create FB Fan Page promote/engage
YouTube channel
YouTube channel audience: current project attendees (staff & students) purpose: upload, collect, distribute, archive in centralized location • students can easily upload videos--instead of personal account • videos do not get lost on project, staff or students computers • VIRAL--easy to share on facebook, proj website, etc
YouTube channel upload, archive, share project FB Group Page website Flickr distribute aggregate/ upload, archive, share create FB Fan Page promote/engage
great ideas!
before project... • video testimonies uploaded on youtube channel • project leadership share heart through text or video blog • do NOT let students ask you questions via email--FB Group Page first! • contests, prizes to fill out forms online
during project... • promote/educate students on uploading to Flickr • upload audio from talks to proj website • encourage to sign up for their own blog • jobs: have students photograph job site, upload to flickr--can leave notes here about hours, pay, quality, etc....
q uest ion s ???? ?
i’m here to help! mediaforministry.org/summerproject

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Social Media & Your Summer Project

  • 1. social media & your project brian barela
  • 3. content aligned with student consumption patterns = awesomeness
  • 4. single-input/single-focus multiple-input/multiple-focus how many times do i have to email a student about that form?
  • 5. what places online do students “pull” information that’s valuable to them? in what ways do your “push” communications align?
  • 6.
  • 7. all content must nurture other content: otherwise re-write or re-format it! word document-- pdfs--adobe google doc--web need microsoft word + + web machine stone paper whiteboard chisel pen marker
  • 8.
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  • 10.
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  • 14. social media used intentionally: •maximizes communication efforts from staff •increases/catalyzes connections btw staff & students •leverages online platforms (websites, facebook, youtube) beyond the skills of the current staff team •aligns your desire to efficiently communicate with realities of how students consume & engage information
  • 15.
  • 16.
  • 17. the big picture--an integrated online presence
  • 18.
  • 19.
  • 20. YouTube channel Facebook project Flickr Group Page website Facebook Fan Page
  • 21. audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website
  • 22. audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website relieves pressure of individual to share and distribute information effectively funnels students and staff to important information marketplace/cafe/library
  • 23. statistics from ocean city summer project: • 15,043 pageviews in one year! • 45 pageviews a day--including all the days since proj ended project website
  • 24. YouTube channel project Facebook website Flickr Group Page Facebook Fan Page
  • 25. YouTube channel project Facebook website Flickr Group Page aggregate/ create Facebook Fan Page
  • 26. audience: current project attendees (staff & students purpose: distribute information & facilitate interaction • share links to forms, deadlines, answer questions, provide a online space for students to connect, coordinate rides, etc... Facebook Group Page
  • 27.
  • 28.
  • 29. every project needs a facebook group page created & moderated by your opd
  • 30. YouTube channel project FB Group Page website distribute Flickr aggregate/ create Facebook Fan Page
  • 33. audience: PAST, PRESENT, & FUTURE project attendees purpose: retain/connect/engage • made to scale and for marketing efficiency Facebook Fan Page
  • 34.
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  • 38.
  • 39. YouTube channel project FB Group Page website distribute Flickr aggregate/ create FB Fan Page promote/engage
  • 45.
  • 46.
  • 47. audience: current project attendees (staff & students) purpose: collect, distribute, archive project photos • students can easily upload via email or login • no longer have to comb through students facebook photos for project photos • pro account ($25 per year) includes unlimited uploads, and preserves originals Flickr
  • 48. YouTube channel project FB Group Page website Flickr distribute aggregate/ collect/archive create FB Fan Page promote/engage
  • 50.
  • 51.
  • 52.
  • 53. YouTube channel audience: current project attendees (staff & students) purpose: upload, collect, distribute, archive in centralized location • students can easily upload videos--instead of personal account • videos do not get lost on project, staff or students computers • VIRAL--easy to share on facebook, proj website, etc
  • 54.
  • 55. YouTube channel upload, archive, share project FB Group Page website Flickr distribute aggregate/ upload, archive, share create FB Fan Page promote/engage
  • 56.
  • 57.
  • 59. before project... • video testimonies uploaded on youtube channel • project leadership share heart through text or video blog • do NOT let students ask you questions via email--FB Group Page first! • contests, prizes to fill out forms online
  • 60. during project... • promote/educate students on uploading to Flickr • upload audio from talks to proj website • encourage to sign up for their own blog • jobs: have students photograph job site, upload to flickr--can leave notes here about hours, pay, quality, etc....
  • 61.
  • 62.
  • 63. q uest ion s ???? ?
  • 64. i’m here to help! mediaforministry.org/summerproject