Mais conteúdo relacionado
Semelhante a Digital Liberation: The Future Auto Experience (6)
Digital Liberation: The Future Auto Experience
- 1. DO MORE
DIGITALLY
AUTO USER EXPERIENCE 2016+
Brian Regienczuk
brian@experiencerethink.com
linkedin.com/in/regienczuk
@exprethink
© 2012 Experience Rethink
- 2. For More Than 100 Years,
2 Mental Models For Autos
Have Dominated Our Psyche
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 3. 1. Utility
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
http://www.flickr.com/photos/springchick
- 4. 2. Performance
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
source: http://www.flickr.com/photos/jssiler/
- 5. But These Images Are From
Another Era…
What Will Be The Next Icon?
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 6. In The Last 20 Years,
We Have Cut The Cord…
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 7. So, Where Is The Next
Compelling Auto Experience?
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 8. Take People From Feeling
Trapped…
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 9. Back To A State Of
“Liberation”
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 10. Entertainment
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 11. Remote Office
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 15. ……………………..
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
all of these share a common theme… empowering connections
- 16. 1. Data storage is becoming
ubiquitous, but input &
output is key
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 19. 2. For drivers, talk trumps
text & touch
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 20. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
photo from frog design
- 22. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
what if all of my devices became part of my automobile experience
- 24. 4. Every surface can be a
display or input
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 26. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
run perch2.flv
- 27. 5. Every surface can be more
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
- 28. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
if you can shop with your phone on a subway wall… imagine what we can do on the windshield or dashboard of a car
- 29. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
run philiips_window.wmv
- 31. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
photo from frog design
- 33. Take People From Feeling
Trapped…
Back To Feeling Connected
With Friends, Family &
Relevant Data
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink