How to use funnels, metrics, A/B testing, real-time user monitoring, and user feedback to measure your startup. Get the key insights you need in order to make informed decisions to optimize your product. Includes real examples from event ticketing startup, Picatic. http://www.picatic.com
2. “The fundamental activity of a startup is to
turn ideas into products, measure how
customers respond, and then learn whether
to pivot or persevere.”
—ERIC RIES, THE LEAN STARTUP
3. “The fundamental activity of a startup is to
turn ideas into products, measure how
customers respond, and then learn whether
to pivot or persevere.”
—ERIC RIES, THE LEAN STARTUP
6. 2%“The average conversion rate in the United
States of America whether you are selling
elephants or iPods.”
—AVINASH KAUSHIK, GOOGLE ANALYTICS EVANGELIST
7. SEARCH (ORGANIC) SOCIAL MEDIA PRESS RELEASES
BLOGS EMAIL CPC
CONVERT
VISIT SITE
STEP 3
STEP 2
STEP 4
WHAT MAKES YOU MONEY?
29. 41 Shades of Blue
A GOOGLE STORY
Gmail Google Search
30. “Yes, it’s true that a team at Google couldn’t decide
between two blues, so they’re testing 41 shades between
each blue to see which one performs better...I’ve grown
tired of debating such miniscule design decisions. There
are more exciting design problems in this world to tackle.”
—DOUGLAS BOWMAN, GOOGLE (FORMER) LEAD DESIGNER