6. Objectives
• To recognize different advertising techniques
• To understand the qualities of a good ad
7. Objectives
• To recognize different advertising techniques
• To understand the qualities of a good ad
• To think critically about how ads are created and how ads target teenagers
10. A.I.D.A
1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures
2. Arouses interest: good word choice, addresses a need.
11. A.I.D.A
1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures
2. Arouses interest: good word choice, addresses a need.
3. Creates desire: uses propaganda techniques to make you believe you
that this product has benefits you need.
12. A.I.D.A
1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures
2. Arouses interest: good word choice, addresses a need.
3. Creates desire: uses propaganda techniques to make you believe you
that this product has benefits you need.
4. Causes action: gets results. Sells the product to the targeted audience.
39. Testimonial
• Statement endorsing an idea/
product by a prominent person.
• Product can be inside or outside
particular field.
• Musical artists,
40. Testimonial
• Statement endorsing an idea/
product by a prominent person.
• Product can be inside or outside
particular field.
• Musical artists,
• Sports giants,
41. Testimonial
• Statement endorsing an idea/
product by a prominent person.
• Product can be inside or outside
particular field.
• Musical artists,
• Sports giants,
• Actors/actresses
42. Testimonial
• Statement endorsing an idea/
product by a prominent person.
• Product can be inside or outside
particular field.
• Musical artists,
• Sports giants,
• Actors/actresses
45. Snob Appeal
• Aims to flatter
• Makes the insinuation that this
product is better than others…
Thus, those that use it are too.
46. Snob Appeal
• Aims to flatter
• Makes the insinuation that this
product is better than others…
Thus, those that use it are too.
• “Avant Garde” ahead of the
times.
47. Snob Appeal
• Aims to flatter
• Makes the insinuation that this
product is better than others…
Thus, those that use it are too.
• “Avant Garde” ahead of the
times.
69. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
70. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
• Transfers positive feelings we
have of something we know to
something we don’t.
71. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
• Transfers positive feelings we
have of something we know to
something we don’t.
• Love
72. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
• Transfers positive feelings we
have of something we know to
something we don’t.
• Love
• Fame
73. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
• Transfers positive feelings we
have of something we know to
something we don’t.
• Love
• Fame
• Wealth
74. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
• Transfers positive feelings we
have of something we know to
something we don’t.
• Love
• Fame
• Wealth
• Power
75. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
• Transfers positive feelings we
have of something we know to
something we don’t.
• Love
• Fame
• Wealth
• Power
• Attractiveness
76. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
• Transfers positive feelings we
have of something we know to
something we don’t.
• Love
• Fame
• Wealth
• Power
• Attractiveness
• Fear
77. Transfer or Emotional Appeal
• Positive feelings/desires are
connected to a product/user
• Transfers positive feelings we
have of something we know to
something we don’t.
• Love
• Fame
• Wealth
• Power
• Attractiveness
• Fear
79. Repetition
• Words or phrases in an advertisement
are repeated several times for effect.
Repetition gets your attention and
stresses a slogan or product
80. Repetition
• Words or phrases in an advertisement
are repeated several times for effect.
Repetition gets your attention and
stresses a slogan or product
• Repeating something helps you
remember the product or ad
81. Repetition
• Words or phrases in an advertisement
are repeated several times for effect.
Repetition gets your attention and
stresses a slogan or product
• Repeating something helps you
remember the product or ad
88. Slogan
• A catchword or phrase loaded
with emotion
• Often sells through repetition
89. Slogan
• A catchword or phrase loaded
with emotion
• Often sells through repetition
• Clever and easy to remember
90. Slogan
• A catchword or phrase loaded
with emotion
• Often sells through repetition
• Clever and easy to remember
• Often a melody you already
know
91. Slogan
• A catchword or phrase loaded
with emotion
• Often sells through repetition
• Clever and easy to remember
• Often a melody you already
know
• Maybe she’s born with it....
92. Slogan
• A catchword or phrase loaded
with emotion
• Often sells through repetition
• Clever and easy to remember
• Often a melody you already
know
• Maybe she’s born with it....
