1. DESIGN OF ONLINE IDENTITY
BreeMansell
Positioning statement
I want my online persona to reflect a
communications professional, a creative
individual interested in the arts and global issues
and someone who has a zest for life. My key
publics are family and friends, prospective
employers, acquaintances, those interested in the
arts and issues affecting their immediate and
global community. I want to write, share and
engage with others who have similar interests to
me and potentially look to me to offered insight
or a different perspective. My online handle is
Breeslalaland. This originates from my time spent
working in the arts in Los Angeles, also known as
‘LA LA LAND’. I have used this nickname for my
twitter & blog platforms.
Image courtesy of ExactTarget.com
Value Proposition
Whilst working in communications doesn’t
make me unique, my knowledge in the film,
the Melbourne arts scene and global issues
offers sensitive and fresh perspectives in my
online persona. I hope to learn from these
online experiences and apply them in my
professional and personal life.
Brand story/experience
My story is honest, multi-faceted and fluid.
All the platforms I utilise demonstrate the
professional and personal aspects of my
online personality all at different degrees. My
twitter profile outlines my passion for the
arts and learning whilst being friendly and
casual; “Work in arts & entertainment
publicity. A lover of a rollerblading and
wine... Preferably not at the same time.”
Tweeting about the arts and politics is a
strategy I use to demonstrate my interest
and activate thinking and encourage
engagement in a non-threatening way. By
following those with similar interests on
Twitter and LinkedIn I open myself up to
greater opportunity of discussion and
learning. Instagram and Facebook enable me
to demonstrate my creativity in the online
world. My blog provides a base for my
freethinking.