2. Outlines
Theory
What is Google Tag Manager? Tags, triggers, variables.
Showcase
Google Analytics events tracking
Integrating 3rd party services easily: Intercom.io
Google Adwords story
GTM & GA: events tracking with eCommerce funnel. (JoomlaShine)
Learning resources (list)
6. A tag is a snippet of code that sends information
to a third party, such as Google.
What is a tag?
7. Google Tag Manager
A free tool that consolidates
your website tags with a
single snippet of code
and lets you manage
everything from a
web interface.
16. Variables
Conditions might include:
- Specific URL from referring pages, links, or for the page itself.
- The presence of specific HTML elements, IDs or classes.
- Cookie values
- Random number values
- Custom values via JavaScript.
38. JoomlaShine eCommerce funnel
1. Product View
2. Add to Cart
3. Checkout
a. Reviewed order and ready to buy
b. Registered account & proceed to CyberSource / PayPal
4. Sale - Thank You
39. Showcase Time: let’s buy JSN EasySlider
Buy JSN EasySlider PRO STANDARD with coupon code.
Conditions:
Enable Preview mode in GTM
Open Real Time Google Analytics report
51. ● Intercom.io
● Google Adwords Conversion / Remarketing
● Facebook Conversion / Remarketing
● Hotjar
● … but it’s much more
Using other 3rd party services via GTM
52.
53. Valuable Resources
Tags, triggers, variables, and the data layer (Google)
Google Tag Manager Fundamentals (Google)
Complete Guide to GTM from iPULLRANK
Slideshare: Questions & Answers with TGM
Moz: What is Tag Manager