25. 25
Custom product programs
our simple philosophy of inspire, involve and share
delivers the ultimate brand experience in our
propietary application-driven Custom product
programs. all great brands have an intimate
understanding of their archetypal consumer. a few
really great brands have figured out how to let
this consumer in on the product design process.
our Custom product programs have set a new
standard of customer involvement for clients like
inSpiring paSSion. Volkswagen, Burton Snowboards and Trek Bicycle.
deSigning LoyaLTy. Customers can go online and seamlessly specify
components, select product styling options and
completely personalize their product, enabling
them to express their love of a brand and their
unique personality simultaneously.
For brand lovers, it’s personal.
Custom product programs allow for the
emergence of brand champions. Capturing
the imagination as well as the hearts of these
champions is brand magic.
37. aMeriCa’s leaDing
BranD experienCe
Designers FoCuseD
on ConneCting
WitH outDoor- anD
Fitness-entHusiasts.
™
HANSON DODGE CREATIVE
ACTIVE MINDS AT WORKTM
220 e. BUFFaLo ST. miLWaUKee, Wi 53202
ph 414.347.1266 FaX 414.347.0493
hanSondodge.Com
or CaLL direCT:
DAWN FINNEGAN
Vp-STraTegiC deVeLopmenT
414.270.8353