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LEAN ENTREPRENEUR 
IN THE ENTERPRISE 
@BrantCooper 
1
2 
What Two 
Questions 
Kill 
Disruptive 
Innovation
3 
What’s 
the ROI
4 
When 
Will We 
See It
Innovation Continuum 
BRANDING LEADS THE WAY 
EXISTING MARKET 
PROBLEM WELL UNDERSTOOD 
INNOVATION IMPROVES DIFFERENTIATION 
INCREMENTAL CHANGE 
PRODUCT LEADS THE WAY 
UNKNOWN / NEW MARKET 
PROBLEM NOT WELL UNDERSTOOD 
INNOVATION IS DRAMATIC 
RADICAL CHANGE
Enterprises are optimized for 
Execution. 
6 
(That’s how they got big.)
New Growth Requires Innovation 
7 
(But, you can’t execute your way to innovation.)
As if that weren’t enough… 
8
The World is Kind of a 
Scary Place 
9
Competition is Fierce 
10
Gotta Move at the Speed of 
the Twitter 
11
Enter Lean Startup 
Principles 
12
Execute on Known, Search 
on Unknown 
13 
(This isn’t new.)
Part Art, Part Science 
14 
Rigor Inspiration
15 
Here’s how some startups have done it.
16 
And here’s how Billion Dollar Global Enterprises have done it.
17 
So how do you do it?
The Hero’s Journey 
Ordinary 
World 
Call to 
Adventure 
Meeting with 
the Mentor 
Refusal of 
the Call 
Crossing the 
1st Threshold 
Tests, Allies, 
Enemies 
Supreme 
Ordeal 
Reward! 
Resurrection 
The Road 
Back 
Return w/ 
Elixir
Ordinary 
World 
It’s a Long Journey 
Here You Are
Ordinary 
World 
Run an Experiment 
Here You Are 
Call to 
Adventure 
Personal 
Empowerment
Ordinary 
World 
1st Experiment Fails 
Here You Are 
Call to 
Adventure 
Personal 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares
Ordinary 
World 
Find Allies 
Here You Are 
Call to 
Adventure 
Personal 
Meeting with 
the Mentor 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares 
Form Team
Success with Evidence 
Ordinary 
World 
Here You Are 
Call to 
Adventure 
Personal 
Meeting with 
the Mentor 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares 
Form Team 
Crossing the 
1st Threshold 
1st Win
Ordinary 
World 
Innovator’s Dilemma 
Here You Are 
Call to 
Adventure 
Personal 
Meeting with 
the Mentor 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares 
Form Team 
Crossing the 
1st Threshold 
1st Win 
Tests, Allies, 
Enemies 
Internal 
Resistance
Ordinary 
World 
Protecting the Core 
Here You Are 
Call to 
Adventure 
Personal 
Meeting with 
the Mentor 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares 
Form Team 
Crossing the 
1st Threshold 
1st Win 
Tests, Allies, 
Enemies 
Internal 
Resistance 
Supreme 
Ordeal 
Core Business 
Revolt
Ordinary 
World 
New Money 
Here You Are 
Call to 
Adventure 
Personal 
Meeting with 
the Mentor 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares 
Form Team 
Crossing the 
1st Threshold 
1st Win 
Tests, Allies, 
Enemies 
Internal 
Resistance 
Supreme 
Ordeal 
Core Business 
Revolt 
Reward! 
Significant 
ROI
Training, Trust & Patience 
Ordinary 
World 
Here You Are 
Call to 
Adventure 
Personal 
Meeting with 
the Mentor 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares 
Form Team 
Crossing the 
1st Threshold 
1st Win 
Tests, Allies, 
Enemies 
Internal 
Resistance 
Supreme 
Ordeal 
Core Business 
Revolt 
The Road 
Reward! 
Significant 
ROI 
Back 
Not 
Instantaneously 
Repeatable
Ordinary 
World 
Here You Are 
Call to 
Adventure 
Personal 
Meeting with 
the Mentor 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares 
Form Team 
Crossing the 
1st Threshold 
1st Win 
Tests, Allies, 
Enemies 
Internal 
Resistance 
Supreme 
Ordeal 
Core Business 
Revolt 
Resurrection 
The Road 
Reward! 
Significant 
ROI 
Back 
Not 
Instantaneously 
Repeatable 
Big Win 
Disruption
Organizational Change 
Ordinary 
World 
Here You Are 
Call to 
Adventure 
Personal 
Meeting with 
the Mentor 
Refusal of 
the Call 
Empowerment 
Nobody 
Cares 
Form Team 
Crossing the 
1st Threshold 
1st Win 
Tests, Allies, 
Enemies 
Internal 
Resistance 
Supreme 
Ordeal 
Core Business 
Revolt 
Resurrection 
The Road 
Reward! 
Significant 
ROI 
Back 
Not 
Instantaneously 
Repeatable 
Return w/ 
Elixir 
Disruption 
Cultural 
Transformation
So, Why Take This On? 
30 
Your company needs you. 
The WORLD needs you! 
It’s (potentially) HUGELY rewarding. 
It’s hard, but fun. 
EMPOWERING. CREATIVE. INSPIRATIONAL.
CALL TO ADVENTURE! 
http://bcoop.co/leap-journey 
Twitter: @brantcooper 
email: brant@movestheneedle.com 
Books: The Lean Entrepreneur 
The Lean Brand 
31

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Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 

Keynote: Agile Australia 2014

  • 1. LEAN ENTREPRENEUR IN THE ENTERPRISE @BrantCooper 1
  • 2. 2 What Two Questions Kill Disruptive Innovation
  • 4. 4 When Will We See It
  • 5. Innovation Continuum BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC RADICAL CHANGE
  • 6. Enterprises are optimized for Execution. 6 (That’s how they got big.)
  • 7. New Growth Requires Innovation 7 (But, you can’t execute your way to innovation.)
  • 8. As if that weren’t enough… 8
  • 9. The World is Kind of a Scary Place 9
  • 11. Gotta Move at the Speed of the Twitter 11
  • 12. Enter Lean Startup Principles 12
  • 13. Execute on Known, Search on Unknown 13 (This isn’t new.)
  • 14. Part Art, Part Science 14 Rigor Inspiration
  • 15. 15 Here’s how some startups have done it.
  • 16. 16 And here’s how Billion Dollar Global Enterprises have done it.
  • 17. 17 So how do you do it?
  • 18. The Hero’s Journey Ordinary World Call to Adventure Meeting with the Mentor Refusal of the Call Crossing the 1st Threshold Tests, Allies, Enemies Supreme Ordeal Reward! Resurrection The Road Back Return w/ Elixir
  • 19. Ordinary World It’s a Long Journey Here You Are
  • 20. Ordinary World Run an Experiment Here You Are Call to Adventure Personal Empowerment
  • 21. Ordinary World 1st Experiment Fails Here You Are Call to Adventure Personal Refusal of the Call Empowerment Nobody Cares
  • 22. Ordinary World Find Allies Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team
  • 23. Success with Evidence Ordinary World Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win
  • 24. Ordinary World Innovator’s Dilemma Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance
  • 25. Ordinary World Protecting the Core Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt
  • 26. Ordinary World New Money Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Reward! Significant ROI
  • 27. Training, Trust & Patience Ordinary World Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt The Road Reward! Significant ROI Back Not Instantaneously Repeatable
  • 28. Ordinary World Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Resurrection The Road Reward! Significant ROI Back Not Instantaneously Repeatable Big Win Disruption
  • 29. Organizational Change Ordinary World Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Resurrection The Road Reward! Significant ROI Back Not Instantaneously Repeatable Return w/ Elixir Disruption Cultural Transformation
  • 30. So, Why Take This On? 30 Your company needs you. The WORLD needs you! It’s (potentially) HUGELY rewarding. It’s hard, but fun. EMPOWERING. CREATIVE. INSPIRATIONAL.
  • 31. CALL TO ADVENTURE! http://bcoop.co/leap-journey Twitter: @brantcooper email: brant@movestheneedle.com Books: The Lean Entrepreneur The Lean Brand 31

Notas do Editor

  1. 1) What do you need to learn? 2) How will you measure? 3) What do you need to build to run an experiment?
  2. Legal says no branding complains HR issues