13. VALUE STREAM DISCOVERY
WHERE SHOULD WE FOCUS?
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
Hypothesize
• Behavior - What does “customer” DO that indicates their state
• Activity - What must you DO to get “customer” do behave in that way?
• Metric - How can you measure that behavior?
14. Em
Understand your
customers deeply; their
pains, passions and desires.
Discover insights.
EMPATHY
Ex
Test insights through
behavior. Reduce risk by
experimenting across the
business model.
EXPERIMENTATION
Ev
Make decisions quickly
based on data, insights and
customer behavior.
EVIDENCE
ACT LIKE A STARTUP
21. INNOVATION TRANSFORMATION
MOVES THE NEEDLE
We are Innovation Transformation Architects. We provide the
blueprint to innovating the way you do business.
We’ve worked with some of the world’s leading companies:
brant@movestheneedle.com
www.MovesTheNeedle.com
@brantcooper
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