In our latest 30 min webinar, we discussed advanced tips for writing Queries, from ways to optimize your standard brand Queries to extra special tricks to find more specific types of conversation. The slides also gives you a preview of an exciting new addition to the Brandwatch Query toolkit.

1. Getting the most from your monitoring:
Amazing advanced Query tips
Gemma Cooper
Head of Professional
Services - Berlin
gemma@brandwatch.com
@gcooperisms
Nate Walton
Data Scientist
nate@brandwatch.com
@moltentofu

2. © 2014 Brandwatch | www.brandwatch.com | 2
Coming Up
• How to test your Query
• Tips for removing spam
• How to write research Queries
• Using our new operators
• Q&A
#brandwatchtips

3. • Ask questions in the session chat
• Tweet about our discussion:
A copy of this presentation and a recording of this webinar will be made available after the webinar
Don’t be shy/ We’d love your participation
@brandwatch #brandwatchtips
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4. Testing your
Query
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5. Query Testing: First Steps
Start queries as simply as possible, check the last page.
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Always test more!
Test in segments
Review in dashboard
Try context
Try exclusions
Try both
If you have irrelevancy:
Try to refine
your objective
Try the tips
for relevancy
If your volume is too high:

6. Query Testing: Theory
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Actual J.P. Morgan
Chase Conversation
“Chase”
NOT
(chase
AND
money)
“J.P.
Morgan
Chase”
1
2
3

7. Tips for
removing spam
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8. Removing Spam: Types of Spam
Keyword stuffing / link spamming
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Blog / scraped content spam

9. Removing Spam: Types of Spam, cont.
Twitter / FB spam-bots
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10. Removing Spam
Spammers target some industries more: fashion, automotive, pharma,
cosmetics, finance – aspirational & consumer brands
Instead of targeting individual authors or sites, target language:
• Inappropriate language (“viagra”, “air jordan”, “porn”)
• Calls to action (“see deals”, “click now”)
• Aggressive language (“FOR SALE”)
• Excessively repeated words (“deals deals deals”)
• Authors with odd names (“user”, “admin”, “__iphone”)
• Reseller language (“bids”, “$”)
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11. How to write
research
Queries
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12. Research Queries/ What are they?
Research queries can be constructed to capture online mentions about
any topic you choose, or from a particular group/s you might want to
analyze or target.
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Hair Loss
Unemployment
Plastic
Holiday
Seekers
Diet
Insomnia

13. Research Queries/ London Commuters
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14. Research Queries/ Steps to writing a good Query
1. Define the search objective
2. Research the topic
3. Construct and test in Brandwatch
4. Review good proportion of results
5. Check mentions in a dashboard
6. Manual exclusions for clean samples
7. Personal pronouns
8. ‘Thinking’ terms for opinions (thought, consider, think etc..)
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15. Research Query/ Example
Looking for conversations about recommendations for holiday destinations
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16. Introducing our
brand new
operators…
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17. New Operators
at_mentions: Hashtags:
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18. New Operators/ example
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19. New Operators/ at_mentions: & hashtags:
• Quicker and easier to build Queries
• More accurate
• Not case sensitive
• Can be also be used in Rules
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20. Q&A
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22. A day jam-packed with handy how-tos, expert advice and tips.
Thursday May 8, 2014 in NYC
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Sign up: brandwatch.com/masterclass

23. Contact
Email contact@brandwatch.com
Web http://www.brandwatch.com
Twitter @brandwatch
Telephone
UK: +44 (0)1273 234 290
US: +1 212 229 2240
DE: +49 (0)711 912 441 59
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