Mais conteúdo relacionado Semelhante a Sharing Social Intelligence across the Business (20) Sharing Social Intelligence across the Business1. 1
#brandwatchtips
© 2016 Brandwatch.com
Webinar/Sharing Social Intelligence Across the Business:
Beyond marketing use cases for social insights
Social Media & Market
Research
Great Lakes Educational Loan
Services, Inc.
@lizgross144
Dr. Liz Gross
Director of Research
Cornerstone Advisors
@rshevlin
Ron Shevlin
Influencer Marketing Manager
Brandwatch
@RuxandraRux
Ruxandra Mindruta
3. 3
#brandwatchtips
© 2016 Brandwatch.com3
Don’t be shy/
We’d love your participation
• Ask questions in the
session chat
• Tweet about our
discussion
@brandwatch
#brandwatchtips
A download and recording of the webinar
will be made available after the event
4. 4
#brandwatchtips
© 2016 Brandwatch.com
Brandwatch/ About Us
Since 2007 we’ve been providing solutions for the world’s biggest
brands and organizations looking to turn social
data into insights, actions and valuable results.
• 1200+ clients, including 1/3 of the Fortune 100
• Offices in 4 countries across the world.
• 97% customer satisfaction
• Top quality data from over 80 million websites, forums,
blogs and social networks
• Social Listening in 44 languages
6. 6
#brandwatchtips
© 2016 Brandwatch.com
Dr. Liz Gross
@LizGross144
lizgross.net
• Manages the social media and market research
programs at Great Lakes, a higher education
company that services over 8 million student loans.
• Member of the faculty at Higher Ed Experts, an
online school for higher education professionals to
hone their skills in digital marketing.
7. 7
#brandwatchtips
© 2016 Brandwatch.com
Dr. Liz Gross
@LizGross144
lizgross.net
• Contributor to the professional conversation about
social intelligence with conference presentations at
the Social Media Strategies Summit, American
Marketing Association Higher Education Symposium,
and the CASE Social Media & Community
Conference.
• Co-authored a chapter entitled Student Engagement
Through Digital Data that appeared in the
September 2016 monograph Engaging the Digital
Generation, and published Make Metrics Matter:
Translating Social Media Analytics for Executives in
the 2016 Direct Marketing Analytics Journal.
8. 8
#brandwatchtips
© 2016 Brandwatch.com
Ron Shevlin
@rshevlin
• Has been a management consultant for more than 25
years, working with the leading financial services,
consumer products, retail and manufacturing firms in
the world
• Prior to joining Cornerstone Advisors as director of
research, Ron was a senior analyst at Aite Group, vice
president at Epsilon and VP and principal analyst at
Forrester, heading up the research efforts on customer
loyalty, profitability and consumer channel use
• Recently ranked #2 on Bank Innovation’s list of 30
Innovators to watch