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Power of Social Listening for Brands and Institutions

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Brandwatch
Brandwatch

This document discusses the power of social listening and provides an overview of Brandwatch, a social media monitoring company. It describes Brandwatch's client base, rapid growth, international presence with offices in major cities, and team of over 300 employees including 60 product developers and 8 PhD staff members. The document then outlines potential use cases for social listening in areas like customer service, admissions, public safety, research, and alumni relations.

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The Power of Social Listening November 2014 Andrew | andrewr@brandwatch.com
Brandwatch/ Company Overview © 2014 Brandwatch | www.brandwatch.com 1000+ Clients in 15 Markets Twitter Certified Product Supporting Clients in 27 Languages 137% YoY 98% Customer Satisfaction 30% of the Fortune 100 Rapidly Growing Client Base International Presence • New York • San Francisco • Brighton • Berlin, Stuttgart 300+ Employees 60 Product Developers 8 PhD Staff Members
Andrew Ruder Senior Consultant - Brandwatch @iamruder @brandwatch / #brandwatch Andrew Ruder| andrewr@brandwatch.com
What we will focus on: - The slow adoption. - Not the threats, but the opportunity. - How to leverage the data (use cases). Andrew Ruder| andrewr@brandwatch.com
5 Institutionalized?
6
A sea of data Cast a wide net 7
The Long & Short of it - Don’t be afraid to know what’s out there. - Recognize that listening can empower an entire institution.
Use Case #1: The Help Desk
Use Case #2: Undergraduate Admissions
(school OR university OR campus OR college) NEAR/5 ("shots fired" OR gunman OR gun OR threat OR attack OR bullets OR knife OR bomb OR assault OR lockdown OR mob OR kill OR protest OR robbery) Use Case #3: Public Safety
Use Case #4: Research
Use Case #4: Alumni Relations
Recap Understand the larger opportunity Implement tools to help Don’t be afraid to innovate Knowledge share
Say hello: andrewr@brandwatch.com 312.802.3990 @iamruder

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Power of Social Listening for Brands and Institutions

  • 1. The Power of Social Listening November 2014 Andrew | andrewr@brandwatch.com
  • 2. Brandwatch/ Company Overview © 2014 Brandwatch | www.brandwatch.com 1000+ Clients in 15 Markets Twitter Certified Product Supporting Clients in 27 Languages 137% YoY 98% Customer Satisfaction 30% of the Fortune 100 Rapidly Growing Client Base International Presence • New York • San Francisco • Brighton • Berlin, Stuttgart 300+ Employees 60 Product Developers 8 PhD Staff Members
  • 3. Andrew Ruder Senior Consultant - Brandwatch @iamruder @brandwatch / #brandwatch Andrew Ruder| andrewr@brandwatch.com
  • 4. What we will focus on: - The slow adoption. - Not the threats, but the opportunity. - How to leverage the data (use cases). Andrew Ruder| andrewr@brandwatch.com
  • 6. 6
  • 7. A sea of data Cast a wide net 7
  • 8. The Long & Short of it - Don’t be afraid to know what’s out there. - Recognize that listening can empower an entire institution.
  • 9. Use Case #1: The Help Desk
  • 10. Use Case #2: Undergraduate Admissions
  • 11. (school OR university OR campus OR college) NEAR/5 ("shots fired" OR gunman OR gun OR threat OR attack OR bullets OR knife OR bomb OR assault OR lockdown OR mob OR kill OR protest OR robbery) Use Case #3: Public Safety
  • 12. Use Case #4: Research
  • 13. Use Case #4: Alumni Relations
  • 14. Recap Understand the larger opportunity Implement tools to help Don’t be afraid to innovate Knowledge share
  • 15. Say hello: andrewr@brandwatch.com 312.802.3990 @iamruder