Over the past year, we’ve been conducting an experiment of our own that started with the question: ‘what if we brought together a bunch of our customers, to teach them tips and tricks for social listening and hear about their woes and concerns in person?’ This particular experiment has turned into quite the success as we just completed our fourth US Masterclass last month. It wouldn’t be a Brandwatch event if we didn’t show how clients can make the most of their social media data. Our agenda for the day is usually a mix of query writing and data analysis sessions, advanced community management tips, along with client use cases highlighting how Brandwatch has helped them cut through the noise in social conversation. Slides & Presentation by Iris Vermeren.

1. Using Brandwatch for Community Management
Iris Vermeren /Community Manager

2. Content
1. What you need to set up in Brandwatch
2. Understand which content performs best and optimize
accordingly
3. Drive advocacy by identifying your most engaged and influential
fans
4. Find opportunities to grow your community
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3. Community Manager
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4. Community Manager
“An executive in the company who acts as the ambassador of a
company or brand on the web. The Community Manager builds
and monitors multiple communities generated in blogs, forums,
social networks, etc. S/he becomes the authorised voice of the
company.”
- Financial Times, 2014
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5. The Setup
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6. Checklist
 Queries
• your brand (earned vs. owned)
• your key competitors
• the industry
 Channels
• your Facebook page
• your Twitter page
 Rules for in-depth analysis
• your products
• your campaigns
• your hashtags
• your customer service, etc.
 Regular/Threshold email Alerts
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7. #brandwatchtips
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8. Alerts Setup
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9. Alerts Setup
1. Go to Alerts Menu
2. Name your alert
3. Add recipients
4. Choose email type
5. Select your query
6. Add filters if needed
7. Save your alert
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10. Which content
performs best?
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11. Earned vs Owned Media
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12. Setup Queries and/or Channels
OWNED
MEDIA
EARNED
+ MEDIA
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13. Owned vs. Earned Media
The relationship between owned and earned media
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14. Compare Topic Clouds
The relationship between your owned and earned key topics
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15. #bdfFTW
A user generated canvas displaying personalized messages and designs
from Twitter users around the world for Brighton Digital Festival
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16. Compare Top Hashtags & Top Stories
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17. Identify your most
engaged and
influential fans
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18. Earned Media: Queries
Include
• Brand name
• Misspellings
• Hashtags
• @Mentions
Exclude
• Employee handles
• Your official handles
• Spam
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19. Owned Media: Channels
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20. Facebook & Twitter Channels
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21. Your Most Engaged, Active and Influential Fans
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22. Most Impactful Content
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23. Most Impactful Content
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24. Most Impactful Page Types
Use our post type data in order to see which types of posts you create
most, and which get the most engagement.
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25. Find opportunities to
grow your
community
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26. Go Beyond Branded Searches
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27. Monster’s Social Media Command Center
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28. Query Setup
1. Start your Query off with some broad terms
2. Add in phrases that suggest that someone might
be looking to buying/using your product/service
3. Add in some of your competitors
4. Exclude your staff profiles
5. Test & refine until you’re happy with your results
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29. Add Brandwatch Streams to Hootsuite
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30. Hootsuite Integration
Our Hootsuite integration allows our users to:
• Filter your Brandwatch search queries by language, source,
sentiment to create customized deep listening streams in the
Hootsuite dashboard.
• Monitor Brandwatch data streams within the dashboard, then
engage influencers through Hootsuite’s publishing workflow.
• Understand and manage social data in a unified interface
• Uncover what people are saying about your brand, then respond
strategically by publishing content to multiple channels at optimal
times.
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31. Questions?
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32. Email contact@brandwatch.com
Web brandwatch.com
Twitter @brandwatch
Telephone
UK +44 (0)1273 234290
US +1 212 229 2240
DE +49 (0)30568 370 040
Document Limitation
The information given in this document has been checked for accuracy and completeness however
Brandwatch
shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053
4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom