Brandwatch Masterclass: How to Expand Your Dashboard
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NY Masterclass Session, May 8
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Brandwatch Masterclass: How to Expand Your Dashboard
- 1. How to Expand Your Dashboard / With Jackie & Nina Jackie Spallino jackie@brandwatch.com | Tel: (212) 229-2240 May 8, 2014
- 2. Contents © 2013 Brandwatch | www.brandwatch.com 2 • Dashboard Customization • Campaign tracking and research • Dashboard best practices
- 3. 3 Dashboard Customization © 2013 Brandwatch | www.brandwatch.com
- 4. Dashboard Customization/Overview 4 Types of Dashboards • Default • Facebook • Twitter • Demographics © 2013 Brandwatch | www.brandwatch.com
- 5. Dashboard Customization/Live example 5 Let’s see how to customize: • Date ranges • Components • Data through filters • Category views © 2013 Brandwatch | www.brandwatch.com
- 6. 6 Campaign & Event Tracking Customization © 2013 Brandwatch | www.brandwatch.com
- 7. Tagging out data/When you do it 7 Tags/Categories: • Part of greater data set • One “new” keyword • Can be tagged under one umbrella (category) • Location list © 2013 Brandwatch | www.brandwatch.com
- 8. Tagging out data/How you do it 8 Live Customization: • Creating & applying a tag • Creating & applying a category • Location list • Key Audience Conversation © 2013 Brandwatch | www.brandwatch.com
- 9. 9 Best Practices © 2013 Brandwatch | www.brandwatch.com
- 10. Dashboard best practices/What to know 10 • Make a copy! • Share your work! • Slice it up! • Rules are no fun to break! © 2013 Brandwatch | www.brandwatch.com
- 11. 11 Questions? © 2013 Brandwatch | www.brandwatch.com
Notas do Editor
- Default: the default dashboard is best for a high level view of the metrics on your data. It shows the mentions that match the search terms and key words in your query that have been found over the last 7 days (this can be changed though!) The default dashboard automatically generates 6 tabs: summary, top sites, authors, topics, charts and mentions. The default dashboard is comprised of various components (charts, twitter stats that can all be customized – the date range, the placement of the components and more! We will show this to you later) Facebook: gives you an overview on the data of a tracked/owned Facebook page: can be your brand’s page, your client’s page or even a competitor’s page. Twitter: gives you an overview on the data of a tracked/owned Twitter account and just like Facebook it can be your brand’s account, client’s account or a competitors’ account Demographics: this dashboard helps you analyze author demographics including gender, interests, geographic location and professions