Brandwatch Masterclass: Categories, Tags & Rules

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Brandwatch

NY Masterclass Session, May 8

Mídias sociais Diversão e humor Tecnologia

Brandwatch Masterclass / Categories, Tags, & Rules
Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217
May 8th
, 2014

Agenda
© 2013 Brandwatch | www.brandwatch.com 2
•Defining Tags, Categories, & Rules
•Sorting your data with Tags & Categories
•Automating your Actions via Rules

© 2014 Brandwatch | www.brandwatch.com 3
Tags

© 2014 Brandwatch | www.brandwatch.com 5
Categories

Categories / Defined
6
•Provide a structured way to segment your data
•Similar to Tags, but allow you to group related data
attributes with sub-categories
•Can be added automatically with Rules or Bulk
Actions and once applied you can use them to Filter or
Chart your data.
© 2013 Brandwatch | www.brandwatch.com

© 2014 Brandwatch | www.brandwatch.com 7
Rules

Rules / Defined
8
•Allows you to automatically perform
actions on mentions, both in the future &
historically, based on searches & filters
you define.
•Use to automatically tag, categorize or
adjust sentiment of all your mentions in
real time.
© 2013 Brandwatch | www.brandwatch.com

© 2014 Brandwatch | www.brandwatch.com 9
Setting Up in
Brandwatch

© 2014 Brandwatch | www.brandwatch.com 10
Tags

Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 11

Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 12

Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 13

Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 14

Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 15

Tags / In Action!
© 2014 Brandwatch | www.brandwatch.com 16

© 2014 Brandwatch | www.brandwatch.com 17
Categories

Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 18

Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 19

Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 20

Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 21

Categories / In Action!
© 2014 Brandwatch | www.brandwatch.com 22

© 2014 Brandwatch | www.brandwatch.com 23
Automating with
Rules!

Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 24

Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 25

Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 26

Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 27

Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 28

Recap
© 2014 Brandwatch | www.brandwatch.com 29
•Defining Tags, Categories, & Rules
•How to sort your data
•Automating your Actions with Rules

© 2014 Brandwatch | www.brandwatch.com 30
Questions?

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Brandwatch Masterclass: Categories, Tags & Rules

1. Brandwatch Masterclass / Categories, Tags, & Rules Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217 May 8th , 2014

4. Tags / Defined 4 •Allow you to segment data by customer profile, by emotion, by conversation type or anything you want. •Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data. © 2013 Brandwatch | www.brandwatch.com

6. Categories / Defined 6 •Provide a structured way to segment your data •Similar to Tags, but allow you to group related data attributes with sub-categories •Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data. © 2013 Brandwatch | www.brandwatch.com

8. Rules / Defined 8 •Allows you to automatically perform actions on mentions, both in the future & historically, based on searches & filters you define. •Use to automatically tag, categorize or adjust sentiment of all your mentions in real time. © 2013 Brandwatch | www.brandwatch.com

Notas do Editor

**USED COMPUTER
Examples: tracking hashtags, events,
Search for specific rules Shows you what query and action that rules is set to take Can pause or copy rules to other projects
- From these actions, you can also choose to create new Tags & Categories

Brandwatch Masterclass: Categories, Tags & Rules

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