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Brandwatch Masterclass: Alerts!

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Brandwatch
Brandwatch

NY Masterclass Session, May 8

Mídias sociaisTecnologiaNegócios
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Alerts! Nate Walton nate@brandwatch.com | @molten_tofu MAY 2014
Contents © 2014 Brandwatch | www.brandwatch.com 2 • Basics • Increase vs regular • Metrics vs topics • Quiz! • Thresholds
Basics © 2014 Brandwatch | www.brandwatch.com 3 You can add any email address to an alert You can always use a search within your query if you set it up as a rule Have a naming convention Recipients have to confirm
Example Alert © 2014 Brandwatch | www.brandwatch.com 4
Increase vs regular © 2014 Brandwatch | www.brandwatch.com 5 Regular alerts work best for content digests e.g. influencer mentions Regular alerts work best to identify trends in rarely mentioned topics e.g., severe crisis topics Increase alerts work best to identify trends in topics with daily conversation e.g., brand products
Topics vs metrics © 2014 Brandwatch | www.brandwatch.com 6 Topics-based alerts help accurately target predictable topics • Product discussion • Customer service • Spokespeople • Owned content (e.g. hashtags) Metrics-based alerts help you identify the conversation you couldn’t predict 
© 2014 Brandwatch | www.brandwatch.com 7 Quiz Time!
© 2014 Brandwatch | www.brandwatch.com 8 Celebrity mentions (more than 1,000,000 followers)
© 2014 Brandwatch | www.brandwatch.com 9 Mentions with positive sentiment
© 2014 Brandwatch | www.brandwatch.com 10 News clippings from top media (top sites list)
© 2014 Brandwatch | www.brandwatch.com 11 Mentions from news (the page type)
© 2014 Brandwatch | www.brandwatch.com 12 Bomb threats
© 2014 Brandwatch | www.brandwatch.com 13 @ Mentions at @VerizonWireless
© 2014 Brandwatch | www.brandwatch.com 14 @ Mentions at @molten_tofu
© 2014 Brandwatch | www.brandwatch.com 15 Tweeters with Impact Score over 50
Increase thresholds © 2014 Brandwatch | www.brandwatch.com 16 Proper thresholds depend on historical volatility of the data So, a percentage (e.g. normalized) based on volatility: Relative Standard Deviation [Standard deviation of daily volume] / [Avg daily volume] = RSD Acme Corp. Acme Inc.

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Brandwatch Masterclass: Alerts!

  • 1. Alerts! Nate Walton nate@brandwatch.com | @molten_tofu MAY 2014
  • 2. Contents © 2014 Brandwatch | www.brandwatch.com 2 • Basics • Increase vs regular • Metrics vs topics • Quiz! • Thresholds
  • 3. Basics © 2014 Brandwatch | www.brandwatch.com 3 You can add any email address to an alert You can always use a search within your query if you set it up as a rule Have a naming convention Recipients have to confirm
  • 4. Example Alert © 2014 Brandwatch | www.brandwatch.com 4
  • 5. Increase vs regular © 2014 Brandwatch | www.brandwatch.com 5 Regular alerts work best for content digests e.g. influencer mentions Regular alerts work best to identify trends in rarely mentioned topics e.g., severe crisis topics Increase alerts work best to identify trends in topics with daily conversation e.g., brand products
  • 6. Topics vs metrics © 2014 Brandwatch | www.brandwatch.com 6 Topics-based alerts help accurately target predictable topics • Product discussion • Customer service • Spokespeople • Owned content (e.g. hashtags) Metrics-based alerts help you identify the conversation you couldn’t predict 
  • 7. © 2014 Brandwatch | www.brandwatch.com 7 Quiz Time!
  • 8. © 2014 Brandwatch | www.brandwatch.com 8 Celebrity mentions (more than 1,000,000 followers)
  • 9. © 2014 Brandwatch | www.brandwatch.com 9 Mentions with positive sentiment
  • 10. © 2014 Brandwatch | www.brandwatch.com 10 News clippings from top media (top sites list)
  • 11. © 2014 Brandwatch | www.brandwatch.com 11 Mentions from news (the page type)
  • 12. © 2014 Brandwatch | www.brandwatch.com 12 Bomb threats
  • 13. © 2014 Brandwatch | www.brandwatch.com 13 @ Mentions at @VerizonWireless
  • 14. © 2014 Brandwatch | www.brandwatch.com 14 @ Mentions at @molten_tofu
  • 15. © 2014 Brandwatch | www.brandwatch.com 15 Tweeters with Impact Score over 50
  • 16. Increase thresholds © 2014 Brandwatch | www.brandwatch.com 16 Proper thresholds depend on historical volatility of the data So, a percentage (e.g. normalized) based on volatility: Relative Standard Deviation [Standard deviation of daily volume] / [Avg daily volume] = RSD Acme Corp. Acme Inc.

Notas do Editor

  1. SHOW ALERTS IN APP
  2. SHOW ALERTS IN APP
  3. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  4. IPHONE SAUSAGES
  5. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  6. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  7. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  8. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  9. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  10. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  11. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  12. INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  13. SHOW IN BRANDWATCH,DOWNLOAD DATA, JUMP INTO EXCEL