4. {Insight} Hippo has always been about fighting hunger. And, fortunately, Hippo has
found space on twitter (and cyberspace in general) to voice his opinions on all things
hunger.
5. {Insight} Other common snacks though, long time fighters of hunger, have never
been recognised for their service to Hunger. Hippo figured it was time for these
superstar snacks to step forward and take a bow. At least, on cyberspace.
6. {Idea} What better day to honour the contributions of these superstar snacks than on
World Food Day? So Hippo hosted a World’s first, Hunger Fighters Convention
(AKA a birthday party) on his twitter page. Hippo, in a day long activity, opened up his
twitter account to other foods to talk – Idli, Dhokla, Aloo Paratha, Italian Pizza etc.
53. And reached over 50,000 people through our interactions with top influencers.
54. As a follow up to the convention, Hippo posted an album with the best
tweets of the speakers and pictures from the after party on Facebook.
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60. In the end, Hippo achieved what he set out to achieve – meaningful conversations
with his twitter followers and spreading the word on Hippo’s Hunger Fighting Mission.
