My presentation at Career Services Institute West 2015 at the University of Oregon Portland Campus.

1. © 2015 IBM Corporation
Industry and Academic Partnerships to Address the Big Data Skills Gap
Career Services Institute West
July 10th 2015
#CSIWest15

2. © 2015 IBM Corporation2
Computing Everywhere
Internet of Things
Context-Rich Systems
Advanced, Persuasive, and Invisible Analytics
Risk Based Security & Self Protection
Smart Machines
Cloud Computing
Web-Scale IT
Software Defined Applications & Infrastructure
3D Printing
Gartner’s Top 10 Trends Shaping the future
• Gartner http://www.gartner.com/newsroom/id/2867917

3. © 2015 IBM Corporation3
Monetization
Brokering
Differentiation
R. “Ray” Wang
http://blogs.hbr.org/2012/12/what-a-big-data-business-model
Trends Shaping the future of Data

4. © 2015 IBM Corporation4
Data makes everything possible…

5. © 2015 IBM Corporation5
DATA DRIVEN USE CASES

6. © 2015 IBM Corporation6
‘Customer Curated Data’ Platforms
Illustration by Lisa Larson-Walker/Slate

7. © 2015 IBM Corporation7
Extracting value from ‘Data Exhaust’

8. © 2015 IBM Corporation8
Internet of Things
We can sense & measure anything
Did I shut my oven off?
Lock my front door?
Check on my elderly relative
Find my lost keys
Identify equipment about to fail
Track Assets
Monitor Pollution Levels
…
We’re just getting started

9. © 2015 IBM Corporation9
Open Data
http://bit.ly/trimetandgoogle
Data on the Web Best Practices Working Group
http://www.w3.org/2013/dwbp/wiki/Main_Page
General Transit Feed Specification Reference
https://developers.google.com/transit/gtfs/reference

10. © 2015 IBM Corporation10
Ever been taken for ‘a ride’ in a taxi?
I challenged the first night’s fare
Uber refunded the difference
Monday Night Tuesday Night

11. © 2015 IBM Corporation11
Advancing Data-Intensive
Research in Education
http://www.cra.org/events/big-
data-initiative/
Data changes education outcomes
 Personalized Learning
 Games
 MooCs
http://bit.ly/predictgpa

12. © 2015 IBM Corporation12
DATA JOB ROLES

13. © 2015 IBM Corporation13
 Data Scientists
 Data Engineers
 Chief Data Officers
 Data Policy Roles
 Big Data Architects
Emerging & evolving Big Data job roles

14. © 2015 IBM Corporation14
What is a data scientist?
http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century

15. © 2015 IBM Corporation15
Today’s reality
It’s early days
anyone who wants to call themselves a data scientist
can and does
No consensus!
• Is someone who applies ‘data science’ skill a data scientist?
• Is a business analyst a data scientist?
• Or is a data scientist something more?
• Perhaps ‘team’ approaches are required?
What is a data scientist?

16. © 2015 IBM Corporation16
Tuition - $48,000
galvanizeu.com
Tuition - $16,000

17. © 2015 IBM Corporation17
thedataincubator.com - Tuition paid by future employer
nycdatascience.com – Tuition $16,000

18. © 2015 IBM Corporation18
The Data Engineer
https://www.linkedin.com/job/data-engineer-jobs
Explosive growth for this new role, BUT
Few academic programs exist
Tripled in the past year!!

19. © 2015 IBM Corporation19
The Chief Data Officer
http://bit.ly/ibmcdostudy
Chief Data Officers understand
how to use data to create strategic
opportunities; responsible for
organizational data strategy &
governance

20. © 2015 IBM Corporation20
Executive Education Program
emerging data & analytics leadership roles
Managing Data as an Asset
4 course certificate program
1.Leveraging IT Resources: Information & Resource Management
2.Building & Managing the Analytics Organization
3.Managing Emerging Data & Analytics Technologies
4.Aligning Data & Analytics With the Business
The Chief Data Officer Role
For IT and non-IT executives who need to understand the role of chief data officer
Building the Requisite Organization Structure for Data & Analytics
Learn how to transform your business to become data & analytics driven
http://globaliim.com/32-it-management-certificates/technical-leadership/managing-data-as-an-asset

21. © 2015 IBM Corporation21
Growing Demand for Data Policy Skills
http://jobs.walmart.com/united-states/legal,-compliance-and-ethics-jobs

22. © 2015 IBM Corporation22
Data skills needed elsewhere too
 Law & Government
 Data law
 Open Data
 Business
 Business schools are aggressively tackling analytics, but building skills to address the
much broader story of data is typically a gap
 Literacy for all (students & professionals)
 Data literacy
 Analytics literacy
 Security & privacy literacy
 Field specific competency
 Bio/health informatics is just the beginning
http://bit.ly/XZcji7
http://bit.ly/15A1PIE

23. © 2015 IBM Corporation23
BUILDING SKILLS WITH IBM SOLUTIONS

24. © 2015 IBM Corporation24
An open-standard, cloud-based platform for building,
managing, and running applications of all types
Web, mobile, big data, new smart devices, anything you can imagine!
http://bluemix.net
What is Bluemix?
Go Live in Seconds
The developer can choose any
language runtime or bring their
own. Zero to production in one
command.
DevOps
Development, monitoring,
deployment, and logging tools
allow the developer to run the
entire application.
APIs and Services
A catalog of IBM, third party, and
open source API services allow
the developer to stitch an
application together in minutes.
On-Prem Integration
Build hybrid environments.
Connect to on-premises assets
plus other public and private
clouds.
Flexible Pricing
Try services for free and pay only
for what you use. Pay as you go
and subscription models offer
choice and flexibility.
Layered Security
IBM secures the platform and
infrastructure and provides you
with the tools to secure your
apps.

25. © 2015 IBM Corporation25
Bluemix: Data & Analytics Services

26. © 2015 IBM Corporation26
Watson Cognitive services on Bluemix

27. © 2015 IBM Corporation27
Watson: Partnering with Universities around the Globe
https://ibm.biz/watsonuniv
Cognitive Computing Comes to You
Goal: Build Understanding
• Will Reach: 1,000’s of university students and faculty
• Engagement: Case Competitions, Bluemix Hackathons, Watson Bluemix Showcases, The Great Mind Challenge, Use Case
Studies, Conference sponsorships, University Days
Curriculum Collaboration
Goal: Enable Skill Development and build ecosystem of innovators
• Will Reach: 100-125 universities in 25+ countries on 6 continents (est. 3000+ students)
• Engagement: Choice of cognitive computing courses and/or projects, Hands-on experience with Watson instance, Guest
speakers, Forum, Career and internship opportunities
Research Partnership
Goal: Bespoke engagements focused on technology initiatives
• Will Reach: 5-20 universities
• Engagement: Research partnerships with key universities focused on technology initiatives such as AI,
Machine Language, NLP, Analytics, etc. and applications thereof.

28. © 2015 IBM Corporation28
IBM Watson Analytics
http://watsonanalytics.com/
Business Analysts
Data Scientists
IT
Empowering the Citizen Analyst
Business Users

29. © 2015 IBM Corporation29
Visit WatsonAnalytics.com
and get started for free
Quick start
intuitive
interface
Key business
driver insights
Dashboard and
storytelling
authoring
Natural
language
dialogue
Easy data
upload and
search
capabilities

30. © 2015 IBM Corporation30
PARTNERING WITH ACADEMIA
THE BIG DATA PROFESSIONAL OF THE FUTURE
PROGRAM

31. © 2015 IBM Corporation31
IBM University Programs
Academic Awards for Big Data Research & Curriculum Development
2014 – 15 Awards
 Faculty from Denmark, France,
Italy, Mexico, Russia, US, UK,
Turkey
2013 -- 16 Awards
 Faculty from Czechoslovakia,
France, Mexico, Netherlands,
Russia, United Kingdom, United
States
Faculty competing for awards
represent a wide variety of programs
 Comp Sci / Electrical Engineering
 Information Science, Systems, Informatics
 Business Admin, Econ, Strategic Mgmt
 Math & Statistics
 Operations Research
Goal:
Foster collaboration between researchers at leading universities
worldwide and IBM to develop talent and skilled resources through
academic research and curriculum development.

32. © 2015 IBM Corporation32
Big Data & Analytics EdCon 2015
3rd Annual Event expands to Americas & Europe Preparing students with data &
analytics skills needed for the data
revolution:
 Data driven business strategy
 Data & analytics storytelling
 Data science
 Data engineering
 Data governance & stewardship
 Data Ethics, privacy, security
 Informatics
 Cognitive Science
EdCon 2014
YouTube Playlist: http://bit.ly/EdCon2014
Americas – AMCIS, Puerto Rico, August 12-15 2015
http://amcis2015.aisnet.org/
Europe – Sehir Univ. Istanbul, Turkey, July 30-31 2015
http://datascience.sehir.edu.tr/ece2015

33. © 2015 IBM Corporation33
Consortiums bringing Industry & Academia Together

34. © 2015 IBM Corporation34
3rd Annual T-Summit
Sponsored by:
Michigan State
IBM
Save the date!
March 21 & 22 2016
http://tsummit.org
Today’s young professionals must possess
deep disciplinary knowledge along with a
keen ability to communicate across social,
cultural and economic boundaries.

35. © 2015 IBM Corporation35
Student Competitions
Offer IBM solutions to Hack-a-thon owners
Sponsor & Organize a Hackathon
Bluemix Hackathon
Build and deploy an app in 24 hours
Partner with Student Associations
Watson Case Competition

36. © 2015 IBM Corporation36
#ibmskills | ibm.biz/aiforcloud
Announcing the IBM Academic Initiative for Cloud
Free Trial No Credit Card
Required
Industry-Standards
Based
Learn skills and gain experience on IBM Bluemix
Build unlimited apps and access
services like Watson, IoT, Big
Data, and more!
You will never get charged for
unexpected overage charges.
Use tools built on open source
standards like Docker and
Cloud Foundry
Student
6+ mo. free trial
Renewable account
Student projects featured on
new Student Developer
Community
Faculty
12+ mo. free trial to teach
selected courses
Renewable account
Virtual and local Cloud
training
Researchers:
24 mo. free trial for select
researchers in the 13 IBM
Collaborative Innovation Centers
Renewable account

37. © 2015 IBM Corporation37
#ibmskills | ibm.biz/aiforcloud
Faculty gain access to robust set of classroom resources to enhance your curriculum
Available in April: IBM Bluemix, IBM Bluemix DevOps Services, Cloudant, Watson Services on Bluemix,
Big Data on Bluemix + others in plan
Cloud Certification is coming 2H this year
Faculty Guides to navigate
courseware options
Instructor-led tutorials and
labs

38. © 2015 IBM Corporation38
#ibmskills | ibm.biz/aiforcloud
3
Become Academic Initiative Member
ibm.com/academicinitiative
1
Register for the Bluemix Trial
ibm.biz/bluemixaicloudoffer
2
Submit a request form for IBM Academic Initiative
for Cloud ibm.biz/aiforcloud
Start today with three simple steps

39. © 2015 IBM Corporation39
@brandsteve
39
http://bit.ly/dataskillsgap