The Hidden ROIs of the Connected Package
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Connected packaging is the new frontier. See examples demonstrating the benefits of always-on, network-connected packaging. In this webinar, you’ll learn: - How design and technology come together to improve consumer experiences and store operations - How Signal Rich™ art gives package creators greater control of code aesthetics - How leading retailers and brands gain operational efficiencies, cost savings and opportunities for greater brand affinity Watch the entire webinar here: http://videos.brandsquare.com/watch/SitGhuKc4iGZSmWTuDeuwz
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The Hidden ROIs of the Connected Package
- 1. 1 The Hidden ROI’s of the Connected Package Larry Logan Chief Evangelist Discovering new value propositions throughout the Package Journey
- 2. 2 Active Packaging Active packaging allows consumers or computing devices to discover and engage with products for product content, inventory management, retail operations, etc. Examples: Image Recognition, QR code, Digimarc Barcode Interactive Packaging Interactive packaging includes specialty substrates and technologically advanced materials that are capable of communicating information. Examples: Temperature Sensors, Conductive Inks Intelligent Packaging Intelligent packaging sends and receives information for dynamic interaction with sensors across the supply chain. Examples: RFID, NFC Types of Connected Packaging
- 3. 3 Looks like this Performs like this Digimarc Barcode – Functional Attributes
- 4. 4 Scan at any angle • Faster checkout • Easier self check-out • Scans even with damaged or hard-to-read UPC codes Consumers can access • Brand-authenticated content • Inspiration and how-to videos • SmartLabel® or GMO disclosure and more… Benefits to Retailers Benefits to Brands and Consumers
- 5. 5 The Package Journey Recycling Manufacturing Warehouse Retail Distribution Center Home Point of Sale Retail Store
- 7. 7 Manufacturing & Parts Matching Cognex Machine Vision
- 8. 8 Blockchain – Validating Physical Product with Digital Ledger 1. PCKGED – WAREHOUSE • 12.12.17 2. DEPT – WAREHOUSE • 12.14.17 3. ARRV – DISTRO_CENTER • 12.17.17 4. DEPT – DISTRO_CENTER • 12.18.17 5. ARRV – RETAILER • 12.21.17
- 10. 10 The Package as Brand Narrator
- 11. 11 • Inspiration & Ideas • Product Recommendations • Use Guidance & Videos • Brand Romance • Edu-tainment • Social Networks & Communities • Re-ordering • Product Transparency • Corporate Social Responsibility • SmartLabel® and GMO content Consumer Engagement – In-Store and at Home
- 12. 12 At the Store
- 13. 13 Planogram Compliance, Inventory & Audits
- 14. 14 Operational Efficiency – Items Per Minute
- 15. 15 Customer Interaction & Net Promoter Score
- 17. 17 Self-Checkout
- 19. 19 Shrinkage / Barcode Swapping Mother made $30,000 a month by switching bar codes on children’s toys
- 20. 20 Corporate Initiatives • Sustainable Development Goals (SDGs). • Unilever Sustainable Living Plan (USLP) • Sustainable Development Goals, principally Climate Action (SDG13) • Responsible Consumption & Production (SDG12) • Responsible Sourcing Policy (RSP) • Sustainable Development Goal on Clean Water and Sanitation (SDG6) • Global Goal on Zero Hunger (SDG2) • Good Health and Well-being (SDG3)
- 21. 21 Design • Incorporate barcode data into artwork • Integrate codes and link to content Manufacturing • Improve in-line inspection Distribution Center • More reliable labels • Print on corrugated packaging • Scan readily from a distance • Verify logistics and returns In-Aisle • Price checks • Manage planogram & availability (OSA) • Data Analytics Check Out • Easily scan products & labels • Improve first-pass read rate • Reduce misreads and manual keying • Improve customer experience At Home • Instructions for use • Brand and social content • Point and scan to buy now & reorder Recycling • Identify materials and substrates • Improve sorting mechanisms Design Manufacturing Distribution Center In-AisleCheck OutAt Home Recycling Value Throughout the Package Journey
- 26. 26 Q&A For more information Larry Logan, Chief Evangelist larry.logan@digimarc.com Art Powell, Sr. Director Global Business Development arthur.powell@digimarc.com