Will that touch... Be Riveting? Thrilling? Compelling?

1. AT WHAT POINT WILL YOUR BRAND TOUCH SOMEONE?

2. Will that touch
BE RiVEtiNG?
thRilliNG?
coMPElliNG?
Will it BE coNSiStENt?
alWaYS EXactlY RiGht?
alWaYS EXactlY You?
BRAND POINT

3. in our accelerated, fickle, competitive, We know that compelling, consistent
chaotic, new-product-saturated brand experiences create a bond in
marketplace, every brand is asking consumers, an affinity – a love – for
these questions. the answer for your the goods and services they need.
brand can be ‘yes.’ the reason is the
brand point management category. and Schawk knows that when our
Brand point management delivers talents are leveraged in every medium,
a compelling and consistent brand at every opportunity, wherever and When we synthesize these skills, we
experience every time a consumer whenever consumers touch a brand, provide almost immeasurable value
touches a brand. amazing things happen. to a brand. Because brand point
management is about nurturing the
Brand point management focuses Yes, we create things. We design life of a brand, maximizing agility
Schawk’s global portfolio of strategic, packages and develop retail marketing and speed-to-market, and creating
creative and executional expertise on programs. We retouch glamour shots, operational efficiencies while shaping
a powerful point – a brand touchpoint: print billboards and mastermind brand experiences everywhere. We help
that make-or-break moment when a digital asset management systems. companies strengthen their brands by
consumer experiences a brand up-close We build production files, manage delivering compelling and consistent
and personal. the moment when a workflows and coordinate premedia brand experiences at home, on the go,
shopper is ready to make the decision for worldwide advertising campaigns. at the store, on the shelf. this is brand
to purchase a product. and that’s not all. point management.
MANAGEMENT.

5. AT HOME.
Will it liFt SoMEoNE RiGht oFF thE SoFa aND SEND thEM ShoPPiNG?
“So many customers do get their Direct mail, catalogues and FSis – This is brand point management.
food ideas from published [print] these brand points actually can
resources. We thought there was a command more mindshare than Schawk understands how to create
huge opportunity to go into custom a 30-second spot, because there at-home brand points and how to create
publishing and mail our magazine is a powerful element of “shopper synergy with others along the shopping
directly to the consumers who were initiative” involved. Start with a brilliant cycle, all the way to the store shelf.
of highest value to Kraft.” creative strategy; employ cutting- We combine research, ideation, design
edge imaging technology to make the and deep cross-platform premedia
– Kathleen olvany Riordan, VP, Global
consumer Relationship Marketing materials compelling; engage workflow expertise to generate brand points that
Kraft Foods; from ANA Advertiser, april 2008
management to deliver multiple are powerful – and welcomed. home is
versions economically, quickly and where compelling and consistent brand-
the home is suddenly a new territory for point experiences start.
brand marketing. Familiar as some of consistently; apply 3D imaging and
the marketing methods are, technology, animation magic to leverage the power
media and lifestyle changes now call for of images across new media ... Now
entirely new at-home strategies. you’ve amplified shopper affinity, before
that shopper has even left the house.

7. ON THE GO.
Will it catch SoMEoNE’S attENtioN WhENEVER, WhEREVER thEY tuRN thEiR hEaD?
“[it’s] pioneering. i suspect there’s Billboards, posters, bus shelters, This is brand point management.
been no other advertiser that’s done building wraps – their commanding
something like this.” size, strategic locations and intense Schawk’s people are both experienced
messaging can create instant affinity. and cutting-edge. We understand color,
– Paul Meyer, President/cEo, clear channel
outdoor, on the first-ever large-scale global and the bottom-line results are substrates, press tolerances, quality,
outdoor media buy, for coca-cola’s “coke Side
excellent when the message is consistent longevity, cost – and can generate a
of life” campaign solution that fits budgets and executes
with a product’s other brand points.
on-strategy around the globe. and, if
“usually outdoor is bought on a country-
Schawk understands this. in practical you like, we can print it 16 feet wide
by-country basis and is used as a more
terms, the unusual formats of these and as long as a football field.
tactical rather than strategic tool. this
mediums put emphasis on premedia
deal allows us to work more strategically
and production. there are special
in executing our efforts around the world.”
demands on photography, retouching
– coca-cola spokesperson on the deal; from
Advertising Age, May 26, 2006 and vendor management to ensure that
these mediums consistently leverage
the average consumer experiences their inherent advantages.
3,000 brand messages a day –
astounding. on-the-go brand points in strategic and creative terms, these
can be lost in the blur – or they can vehicles are a special opportunity. With
rivet attention like no other. their bold delivery and quick payoff, they
can crystallize a brand image already
forming in a shopper’s mind. or they can
be that great first impression that spurs
curiosity, interest, affinity.

9. AT THE STORE.
Will that touch taKE SoMEoNE’S BREath aWaY thE MoMENt thEY WalK iN thE StoRE?
“We [are realigning] our business “out of the box” and into co-branded behavior and ensure competitive
units and top leadership structure to life-sized interactive displays that kids differentiation ... in merchandising that
meet the changing needs of our larger, and their parents couldn’t resist. We demands to be utilized ... and in key
more diverse, faster-paced global guided a major u.K. retailer of gourmet execution areas like premedia, graphics
business. these changes are designed food products to strong new distribution lifecycle management and large-format
to help P&G’s businesses consistently relationships with two large u.S. chains. printing, to ensure a compelling and
win at both the first (in-store) and We completely re-engineered the brand consistent brand message.
second (at-home) moments of truth architecture for a major food chain’s
with consumers.” store brands, with exceptional bottom- We’re not intimidated by the
line results. rough-and-tumble world of retail;
– a.G. lafley, cEo, Procter & Gamble; from
P&G press release, May 14, 2007 we walk those aisles with confidence.
We’re in a unique position to guide both
the store: so familiar, yet it’s the retailers and cPGs to greater profits,
powerful new untapped medium individually and through innovative
in brand strategy. Retailers and collaboration that saves development
manufacturers work furiously today time and marketing dollars.
to influence the shopper’s in-store
experience. they know that the store This is brand point management.
is where shoppers become buyers and
Five decades of partnership with the
where profits are made.
largest cPGs and top retailers has
Schawk knows the store. it’s been our made us experts – in research and
territory for years. at a major toy retail brand auditing to understand shopper
chain we brought an iconic board game

11. ON THE SHELF. Will it MaKE thE ShoPPER’S DEciSioN FoR thEM?
“[universal Music executive Jim urie] on the shelf, every stage of a product’s This is brand point management.
was telling me they are changing the lifecycle is put to the test – strategy,
jewel cases on many of their cDs next creative, execution. Weaknesses are on the shelf, Schawk’s advantages
year to a biodegradable jewel case exposed; compelling and consistent are apparent: More compelling and
because the Wal-Mart buyer simply brand messaging makes the sale. consistent messaging delivered to
asked them what had they been market faster, with sharper insight into
thinking, what had they been doing Schawk recently oversaw production the consumer’s wants and the retailer’s
in this effort?” of the packaging for a 120-SKu line needs. lower production costs and
of bedding that was being hustled better brand control worldwide. Bigger
– lee Scott, cEo, Wal-Mart; from Charlie Rose,
aired august 1, 2006 to market at a very large u.S. home- market share. Better margins.
products chain. to meet the deadline,
We know more than two-thirds of Schawk handled all prepress and on the shelf is where shoppers become
purchase decisions are made in-store, sourced and managed printing in five buyers and brands are made. it’s the
and a similar proportion on impulse. asian countries – china, turkmenistan, touchpoint that Schawk – better than
We know that more than two-thirds Pakistan, Dubai and turkey – with anyone else – knows how to deliver.
of shoppers are brand switchers, Schawk employees fluent in each
and barely one-quarter are loyal to native language at all presschecks.
an average retailer. here’s what the the materials reached the shelves on
numbers mean: the most important time and entirely consistent in materials,
moment in a product’s life is when color and quality.
a consumer takes it off the shelf
to consider a purchase. this is
a make-or-break brand point; this
moment is the backbone of our business.

12. Retailers and manufacturers alike are struggling
today with new marketplace pressures, including
YOUR BRAND
low-priced global competition, fickle customers who
want novelty in everything, and broader economic
trends that demand agility and fiscal discipline. all
of these must be addressed first through superior
AT HOME ON THE GO STRATEGIC EXPERTISE strategy. and this requires brand point management.
CONSUMER
Schawk offers leading-edge brand and audience
CREATIVE EXPERTISE
analysis and brand architecture development.
But we go further. our special insights and deep
AT THE STORE ON THE SHELF
EXECUTIONAL EXPERTISE relationships with manufacturers and retailers in all
brand categories benefit both sides, as we often spark
compelling and profitable marketing collaborations
that neither side could have initiated alone.
and because of the breadth of Schawk’s offerings
company-wide, our strategic work is informed
by a practical understanding of the creative and
STRATEGIC!
Brand points come to life when executional work that will follow.
they are guided by three kinds Schawk delivers brand strategy through anthem,
a Schawk Strategic Design company. anthem is an
of expertise: strategic, creative award-winning design practice that offers best-of-
and executional. Schawk offers class branding and design via its established global
network. From ideation through strategy and
a synthesis of all three, with the design, anthem takes pride in earning the most
challenging projects from the world’s top retailers
result of superior deliverables, and consumer brands.
more efficient processes and Schawk also offers research and strategic planning
direct bottom-line benefits for expertise through its retail marketing practice, which
delivers an integrated retail experience for many of
clients. But even when a client the world’s top retailers.
asks for service in just one Schawk’s software and technology experts offer
workflow consulting and content-centric solutions
expertise, Schawk brings myriad that are best-of-breed in business process
management. We developed the first digital-asset-
skills and 50 years of institutional management system for the packaging industry
experience to the task. in 1997, and we grow constantly stronger in the
development of new enterprise products designed
to meet the strategic business objectives of all types
of organizations.

13. amid a swirl of new products and non-stop
marketing, consumers become insensitive to
messages that don’t rivet attention immediately
and convey crucial information, all while stoking
a passion to buy.
Whether blazing the trail with entirely new branding
or producing compelling adaptive design to strict
guidelines, Schawk’s creative is delivered with the sharpest strategies and the boldest creative are
world-class skills and an awareness of all the only as good as their execution across all media,
moving parts. Brand point management ensures where brand messages are finally and permanently
that Schawk sees creative within a larger context, conveyed. But the technicalities are countless and
producing creative that respects strategy and the complexities can only be mastered by experts
brings it to life, and that maximizes the power and with deep experience, global relationships and
efficiency of the execution that comes next. this insights into all phases of the brand process,
seamless vision is vital to creative that generates starting with strategy. Execution is where too many
brand passion. brand initiatives falter.
EXECUTIONAL!
CREATIVE!
our capabilities are delivered through several Schawk’s premedia business leverages more
practices, comprising anthem and Schawk’s than 50 years of knowledge and experience in
specialty creative practices. imaging technology, workflows and the most
anthem offers ideation and innovation workshops demanding of brand touchpoints – packaging –
that generate fresh insights and actionable ideas to deliver unparalleled quality and efficiency in
in a short timeframe, and groundbreaking, original digital imaging and file preparation, color and
design ideas that create passion and motivate print management and vendor management.
purchase in-store. today, Schawk’s premedia capabilities in offset,
Schawk offers many more integrated creative flexo and gravure printing support not just consumer
services, including retail marketing expertise products companies but advertising agencies
specializing in integrated, targeted communications; and even business-to-business corporations. With
creative imaging that offers exquisite retouching; operations all over the world, Schawk brings a level
3D imaging that explores structural design of consistency, across all brand touchpoints, that
opportunities, dimensionalizes packaging art is unparalleled.
and manages 3D image libraries; spectacular
large-format printing that offers outstanding
impact opportunities; and creative solutions that
offer comprehensive brand adaptation and brand
compliance services to ensure that the world’s
largest companies’ brand standards are always met.

14. Strategy. creative. Execution. Schawk’s historical roots
stretch back more than 50 years into the art of brand
marketing – into a very wide range of graphics and
premedia services. But through intelligent growth and
by watching our clients’ needs closely, we have acquired
and developed talent, skills and services that guide the
life of a brand from the very concept of a new product to
the printing of its packaging and promotional marketing
a BRiEF materials, worldwide.
hiStoRY oF With thousands of employees working on four continents,
SchaWK! Schawk can prepare you for engagement with consumers
at countless brand points around the globe – from brand
consulting and strategic planning, through the conception
and design of branded materials, to oversight of all
premedia processes, to enterprise technology products and
services that mesh with your go-to-market strategy to ensure
compelling, consistent brand execution worldwide.
This is Schawk.

15. Schawk Europe
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Schawk Canada
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Mississauga, ontario l4W 5P4 Anthem Worldwide HQ
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San Francisco, ca 94107
415.896.9399 tEl
Worldwide Headquarters
Schawk, inc.
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Schawk Digital Solutions
8725 West higgins Road
chicago, illinois 60631
847.827.9494 tEl
Schawk Asia For a complete listing of our
241 River Valley Road global business locations,
Gainurn Building, level 3 please visit www.schawk.com
Singapore 238298
(65) 6258-2622 tEl

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