Schawk helps brands express themselves through Brand Management Technology.

1. Schawk helpS brandS expreSS themSelveS through brand management technology.
bringing your brand ideaS to life!

2. Your brand’s “big idea” is set. Now comes the tricky part: seeing that
idea come to life on a store shelf, a shopper’s breakfast table, a sky-high
billboard and more.
That idea will travel through strategy, design, premedia and printing
or publishing before it influences a consumer. It will be analyzed, revised
and approved by multiple departments and contributors in-house and
out-of-house, on several continents. It’s complicated.
And your job is to make sure it all happens on-time, on-spec, on-brand.
brand management
technology
can help
.
At Schawk, we’re experts in the processes that turn brand ideas into
compelling and consistent shopper experiences for the biggest brands
worldwide. The backbone of our offering is the most advanced brand
management technology today, BLUE™. We back up BLUE with consulting
and workflow analysis, software installation and integration, training
maintenance and more.
No company has a more complete, more advanced brand management
technology solution.
talk to Schawk.

3. Schawk brand management technology iS at work
today for the world’S largeSt conSumer product
and life ScienceS companieS.
WhY SchAWk
BrANd mANAgEmENT
TEchNoLogY TodAY?
It has never been more complicated to deliver compelling
and consistent branded materials to crucial shopper touchpoints
globally. And the stakes have never been higher.
YoUr pAckAgINg ANd promoTIoNAL mATErIALS mUST BE NovEL,
compELLINg ANd INformATIvE.
YoUr procESSES mUST BE AgILE ANd EffIcIENT, To SAvE TImE
ANd rESoUrcES ANd promoTE mArkETpLAcE AgILITY.
YoU mUST foSTEr coLLABorATIoN AmoNg AN INcrEASINgLY
dISTrIBUTEd BrANd “TEAm” ANd gLoBAL WorkpLAcE.
YoUr mATErIALS mUST AdhErE To grUELINg STANdArdS
of qUALITY ANd AccUrAcY.
ANd YoU mUST drIvE coST SAvINgS ANd roI AT EvErY STAgE
of ThE procESS.
Schawk brand management technology, with BLUE at the heart, directly
achieves these imperatives, simplifying and strengthening brand
processes, creating compelling and consistent brand experiences globally.
It organizes and distributes assets. It defines and streamlines
processes. It preserves timelines and promotes accountability. It pays
for itself quickly – and it drives bottom-line benefits permanently.
Simply put, it’s crucial to the efficient creation, effective deployment
and confident expansion of the most ambitious brands.

4. expertiSe
Support
blue ™
COLLABORATION
brand management technology and blue are vital in our delivery of brand point management for our clientS
globally. brand point management iS our integration of ServiceS acroSS the full lifecycle of a brand –
including Strategy, creative and execution – to enable compelling and conSiStent Shopper experienceS at
home, on the go, in the Store and on the Shelf. blue driveS efficiency, accuracy, collaboration, accountability and quality.
hoW SchAWk
It starts with BLUE, Schawk’s proprietary enterprise software developed And it does so with Schawk consulting and support. We developed • We train our clients in BLUE and in associated best practices
specifically to guide the lifecycle processes of packaging and promotional the first brand management software more than a decade ago, for superior graphics-related workflows. And we maintain BLUE.
materials for global brands. BLUE is integral to the brand point and today we back it with the fullest suite of services available
dELIvErS BrANd
• for many of our clients, we join their brand-management team,
management work we do for our own clients, who include 11 of the 25 to competitive brands. performing long-term on-site services for workflow optimization
Best global Brands as ranked by Interbrand. and brand asset management.
mANAgEmENT We offer full workflow analysis and consulting services to identify
•
BLUE is five web-accessible modules that encompass digital asset inefficiencies and bottlenecks and to determine the efficacy BLUE is not an off-the-shelf product and Schawk doesn’t leave
TEchNoLogY
management, copy management, workflow management, online proofing of potential technical and manpower solutions. related services to a third party. With Schawk, brand management
and kpI reporting. These integrate seamlessly together and with company- • We install and fully integrate the software we develop into technology is complete and integrated.
wide enterprise resource planning (Erp) systems, but they far surpass our clients’ existing enterprise systems. BLUE is not installed
what Erp systems can do to manage branded materials. by third parties.

5. here are many of blue’S benefitS.
for Branding (in-house), central library organizes briefs, early art,
hoW doES BLUE Work? design (in-house), corporate Strategy forecasts, spreadsheets, etc., and protects/
marketing, Branding/design organizes official assets.
agency partners Sets project goals for time, costs, deadlines.
each blue module performS crucial functionS.
for designers organizes concepts, preliminary designs,
dIgITAL ASSET mANAgEmENT modULE organizes and protects official brand
(in-house and agency) creative logos, trademarks data, copy, photography,
palettes, 3d
assets, plus briefs, timelines, art concepts, dielines and more. It saves facilitates comments, annotations,
enormous time by eliminating unnecessary recreation of assets and it saves changes, proofing and approvals
money by preventing incorrect asset use that can force reworks or recalls. enables/executes:
• dynamic copy changes
copY mANAgEmENT modULE organizes and dynamically allocates official • visual comparison
copy across all materials, including printed and web. (highlights differences between versions)
• remote proofing
WorkfLoW mANAgEmENT modULE sets timelines and schedules, • versioning/version control
tracks progress, identifies bottlenecks and generates reports relating • confident distribution of versions across
to efficiency and productivity. multiple media and design stage.
• 2d>3d mapping
oNLINE proofINg modULE allows real-time, collaborative proofing and
comparison of official artwork, promoting confident decision-making while for Branding, Legal, organizes final art
saving time and resources. regulatory, quality, execution facilitates print-quality management,
manufacturing, marketing digital file distribution, final art approval,
services, premedia online proofing
kpI rEporTINg modULE enables reporting on any factor in the brand- partners, etc.
Ensures more reliable files
creation process, for analysis of efficiency, manpower allocation,
Enables faster, more economical distribution
workflows and resource use. of files
facilitates publishing of dynamic copy
BLUE modULES can be deployed individually or as a full suite. They can to multiple media
be purchased or licensed from Schawk. As a whole, they streamline and retains definitive versions so process can
strengthen through the integration of brand processes, team members, “loop back” and start again confidently,
for new regions or markets globally
and company and vendors – across geographies.
enables/executes:
at all StageS •“virtual roundtable” collaboration
• kpi reports on asset use (who, how, why),
cycle times, bottleneck causes, reasons for
rejection, etc.
• calendar functions set deadlines
and stage-gates.
• date rippling adjusts entire calendar to changes
• audit trail for visibility, verifiability
and accountability
• Sustainability at ALL phases through savings
of multiple resources

6. conSiStent
acroSS the whole brand proceSS:
hoW SchAWk
BrANd mANAgEmENT
TEchNoLogY effective deployment.
drIvES rESULTS. While we are experts in the creation of brand materials and shopper
experiences, we also understand the complex processes that cross
the strategic, creative and executional phases – that bring a brand
Efficient creation. Effective deployment. confident expansion. These are
absolute requirements for the packaging and promotional materials of to its consumers:
successful brands today, and Schawk’s brand management technology
projEcT mANAgEmENT – Schawk and BLUE have a huge impact
enables them. here’s how.
on timelines, stage-gates and deadlines and the coordination of input
from disparate divisions and locations. These are crucial to timely
delivery of brand materials, and a focus of our consulting service is
analyzing workflows for brand deployment across categories, channels
efficient creation. and geographies.
Efficient creation of brand materials saves resources, improves SpEEd-To-mArkET – a key roI driver. Schawk brand management
marketplace agility and maximizes brand impact. It also gives marketers technology and BLUE allow brands to capitalize on promotional
confidence in their ability to execute on marketplace opportunities. opportunities and first-mover advantage. As retailers put increasing
Efficient creation encompasses: pressure on cpgs to respond to their promotional initiatives, agility
and efficiency become keys to cpg success.
ASSET rEcrEATIoN – Unnecessary recreation of assets when official
assets exist is a proven drain on roI. In a typical enterprise environment, vALIdATIoN ANd AdhErENcE To rEgULATIoNS – Schawk has been
30 percent of all content will be recreated – much of it unnecessarily.
delivering fully configurable, comprehensive software and validation
BLUE all but eliminates this.
service solutions to large pharmaceutical and medical device companies
ASSET SEArchINg – research shows that knowledge workers spend vast worldwide since 2002, and we are experienced in implementing and
time searching for existing materials. A robust media-management system hosting validated solutions and working within highly regulated validated
like BLUE can reduce this time by 90 percent. environments. This includes compliance with European Annex 11 and
U.S. Title 21 cfr part 11 guidelines for validation and use of computer
ASSET USE – BLUE tracks and reports on the use, creation and recreation
systems in validated environments. Additionally, Schawk is accustomed
of brand assets on the basis of type, project, personnel and location.
to working within the regulations required of a cgmp compliant (current
proofS – Schawk and BLUE strengthen and streamline this key recurring good manufacturing practices) environment and is a certified supplier
phase by organizing and protecting official versions, fostering efficient to clients working within this environment.
collaboration in proofing and saving time, paper and shipping costs
through online proofing.
SUSTAINABILITY – Every step saved or streamlined, every proof done
digitally, every rework avoided promotes a more sustainable brand process.

7. confident expanSion.
Experts agree that the developing world will have a huge appetite for today’s top consumer products.
Therefore, brands must be able to expand quickly, consistently and confidently. Schawk brand
management technology enables this through:
BrANd coNSISTENcY – The ability to execute its idea consistently in new geographies allows a brand
to concentrate on nuances like regional cultural differences that are crucial in effective branding. Brand
management technology excels here.
AgILITY of mESSAgE – Today, retailers and consumers demand agility in responding to their needs.
Strong processes drive agility, and Schawk’s expertise and technology strengthen these processes. When
a brand can execute with agility, it can react to demands and opportunities, saving both time and money.
coST SAvINgS/roI – Schawk’s combination of expertise and BLUE technology can save a brand with
5,000 asset pieces more than $2 million a year, as the chart below illustrates. for brands with many times
these assets, the savings can be significant enough to enable extensive new initiatives elsewhere.

8. SchAWk, BLUE ANd BrANd poINT mANAgEmENT
Schawk digital Solutions developed the world’s first graphics lifecycle management software more than a decade ago. We have
grown right along with our product. BLUE™ isn’t an off-the-shelf software program that’s installed by third parties. It’s purpose-
built enterprise software that’s the centerpiece of a full Schawk brand management offering. We use BLUE ourselves every day
in integrating and strengthening our delivery of client services. What we deliver for all our clients is brand point management –
products and services that enable brands to deliver compelling and consistent shopper experiences wherever the brand reaches
consumers, At home, on the go, At the Store and on the Shelf.
for more information on blue, Schawk and our delivery of brand point management,
contact uS now at digitalSolutionS@Schawk.com or viSit uS at www.Schawk.com.

9. WANT To kNoW morE?
Schawk turns brand opportunities into profits for retailers, consumer brands and pharmaceutical/life sciences companies. We can explain our
services and technologies and how they integrate in our delivery of brand point management. If you want brands that deliver compelling and
consistent experiences for shoppers and the bottom-line benefits of accuracy, efficiency and agility, talk to us.
we’re ready.
call: barbara glass at 203.327.7600
email: mailto://globalnewbusiness@schawk.com
Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands
with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling
and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in
1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information
about Schawk, visit http://www.schawk.com. For more information about Anthem Worldwide, visit http://www.anthemww.com. Follow Anthem
on Twitter at http://twitter.com/anthemworldwide.
Visit www.brandsquare.com, powered by Schawk, to participate in a one-of-a-kind, exclusive online marketing community. Registration is fast,
free and easy. As a registered member, you’ll have access to news and trends from leading blogs, magazines and webcasts. You will also be
able to ask questions and join threaded discussions on hot topics. All this and more at www.brandsquare.com. Follow Brandsquare on Twitter at
http://twitter.com/brandsquare.
© 2009 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc.