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Brandon Chivers

Professor Klinkowstein

Which college will land
you the highest-paying
job?
Selected Business Article

http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN
Brandon Chivers

Professor Klinkowstein

Harvey Mudd College among the highest earning post-grad
Brandon Chivers

Summary
•Average mid-career salary: $124,300
•STEM (science, technology, engineering and
mathematics)
•The more money people make, the better they
like their job.

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein

Social Circumstance
Social Group: people 18-25
Circumstance: Students applying to university/students currently
enrolled and intended major
Brandon Chivers

Ethnographic Research

Professor Klinkowstein
Brandon Chivers

Ethnographic Research

Professor Klinkowstein
Brandon Chivers

Ethnographic Research

Professor Klinkowstein
Brandon Chivers

Ethnographic Research

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein

Ethnographic Research Observations
•15 people present at the fall undergraduate open house.
•Divided into groups
•Prospective students were talking with currently enrolled students at
Hofstra.
•Every prospective student is with a parent
Brandon Chivers

Professor Klinkowstein

Ethnographic Research Observations
•Boy was looking rapidly through his Hofstra admission guide
•The girl across fidgets with her phone constantly
•The parents are attempting to connect with one another, boasting about
their children.
Brandon Chivers

Professor Klinkowstein

Ethnographic Research Observations
•Parents taking over most of the conversations, rather than the student.
•The students are dressed with clothes that may possible be considered
casual: jeans, leggings, jackets, blouses
Brandon Chivers

Professor Klinkowstein

Ethnographic Research Findings
SARA FOX:
What is the major component in choosing a college?
•Location, location, location

What was your first choice? Why?
•New York University: They had a great business program.

What major and why? Is it money or aspirations?
•Entrepreneurship because you want to open a business for save the world. I want to make a
world a better place.
Brandon Chivers

Professor Klinkowstein

Ethnographic Research Findings
DIANA PEDRA:
What is the major component in choosing a college?
•I wanted a nice campus and a small class size

What was your first choice? Why?
•Providence college: campus size prestigious

What major and why? Is it money or aspirations?
•Undecided—I don’t really, now a career that is a perfect fit. Just love the criminal justice system;
it’s something that’s possible forever.
Brandon Chivers

Professor Klinkowstein

Ethnographic Research Findings
CONNER MILFRED:
What is the major component in choosing a college?
•Study abroad programs, and a business school.

What was your first choice? Why?
•Columbia: Because it had all my requirements for a school.

What major and why? Is it money or aspirations?
•Business management because honestly, I just want to have money in the future.
Brandon Chivers

Professor Klinkowstein

Ethnographic Research Findings
BILLY COHEN:
What is the major component in choosing a college?
•My father actually wanted me to go to a business school.

What was your first choice? Why?
•Boston University, my family has gone there.

What major and why? Is it money or aspirations?
•International business because my father wanted me to go into a similar career. It was mainly my
dad’s wish/aspirations.
Brandon Chivers

Diagonals

Professor Klinkowstein
Brandon Chivers

Arcs

Professor Klinkowstein
Brandon Chivers

Irregular Shapes

Professor Klinkowstein
Brandon Chivers

Grids

Professor Klinkowstein
Brandon Chivers

Monochromes

Professor Klinkowstein
Brandon Chivers

Neutrals

Professor Klinkowstein
Brandon Chivers

High key

Professor Klinkowstein
Brandon Chivers

Low Key

Professor Klinkowstein
Brandon Chivers

Combination

Professor Klinkowstein
Brandon Chivers

Combination: Black & White

Professor Klinkowstein

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Which college will land you the highest-paying job?