1. Social Media & the Local Church
Brandon Cox | brandonacox.com
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
2. A Rationale for Going Social
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
3. A Rationale for Going Social
Why did the apostles do what they did THEN?
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
4. A Rationale for Going Social
Why did the apostles do what they did THEN?
They had new roads (technology)
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
5. A Rationale for Going Social
Why did the apostles do what they did THEN?
They had new roads (technology)
They had a universal language (UTF-8)
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
6. A Rationale for Going Social
Why did the apostles do what they did THEN?
They had new roads (technology)
They had a universal language (UTF-8)
There was a universal empire
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
7. A Rationale for Going Social
Why did the apostles do what they did THEN?
They had new roads (technology)
They had a universal language (UTF-8)
There was a universal empire
There were monumental cultural shifts at work
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
8. A Rationale for Going Social
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
9. A Rationale for Going Social
Why do we do what we did in 1990?
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
10. A Rationale for Going Social
Why do we do what we did in 1990?
We have the printing press - introducing books & periodicals
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
11. A Rationale for Going Social
Why do we do what we did in 1990?
We have the printing press - introducing books & periodicals
We have telegraphs and telephones - speeding up communication
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
12. A Rationale for Going Social
Why do we do what we did in 1990?
We have the printing press - introducing books & periodicals
We have telegraphs and telephones - speeding up communication
We have radio and television - enlarging the audience
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
13. A Rationale for Going Social
Why do we do what we did in 1990?
We have the printing press - introducing books & periodicals
We have telegraphs and telephones - speeding up communication
We have radio and television - enlarging the audience
We have mass mail - engaging people with correspondence
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
14. A Rationale for Going Social
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
15. A Rationale for Going Social
What should I do in 2012?
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
16. A Rationale for Going Social
What should I do in 2012?
Value and forge connections - the most undervalued asset of the church
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
17. A Rationale for Going Social
What should I do in 2012?
Value and forge connections - the most undervalued asset of the church
Incite and engage in conversations - which happen with or without us
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
18. A Rationale for Going Social
What should I do in 2012?
Value and forge connections - the most undervalued asset of the church
Incite and engage in conversations - which happen with or without us
Observe and influence culture - not OF it, or IN it, but FOR it
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
19. “A powerful global conversation has begun. Through
the Internet, people are discovering and inventing new
ways to share relevant knowledge with blinding
speed. As a direct result, markets are getting smarter
—and getting smarter, faster than most {churches}.”
~ The Cluetrain Manifesto, 1999
www.cluetrain.com
20. “These markets are conversations. Their members
communicate in language that is natural, open,
honest, direct, funny and often shocking. Whether
explaining or complaining, joking or serious, the
human voice is unmistakably genuine.
It can't be faked.”
~ The Cluetrain Manifesto, 1999
www.cluetrain.com
21. “Most {churches}, on the other hand, only know how
to talk in the soothing, humorless monotone of the
mission statement, marketing brochure, and your-call-
is-important-to-us busy signal... No wonder
networked markets have no respect for {churches}
unable or unwilling to speak as they do.”
~ The Cluetrain Manifesto, 1999
www.cluetrain.com
22. A Rationale for Going Social
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
23. A Rationale for Going Social
What is ETERNAL?
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
24. A Rationale for Going Social
What is ETERNAL?
God made us for relationships.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
25. A Rationale for Going Social
What is ETERNAL?
God made us for relationships.
God wants His message distributed.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
26. A Rationale for Going Social
What is ETERNAL?
God made us for relationships.
God wants His message distributed.
People are conversational.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
27. A Rationale for Going Social
What is ETERNAL?
God made us for relationships.
God wants His message distributed.
People are conversational.
Sin leaves us lonely.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
28. A Rationale for Going Social
What is ETERNAL?
God made us for relationships.
God wants His message distributed.
People are conversational.
Sin leaves us lonely.
God wants every space filled with His glory.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
30. Definitions
Social media - pieces of information around which there is
a conversation being had
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
31. Definitions
Social media - pieces of information around which there is
a conversation being had
Social networking - people, connecting via technology
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
32. Definitions
Social media - pieces of information around which there is
a conversation being had
Social networking - people, connecting via technology
Branding - Framing the story you hope people tell about a
person, product, or organization
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
33. Definitions
Social media - pieces of information around which there is
a conversation being had
Social networking - people, connecting via technology
Branding - Framing the story you hope people tell about a
person, product, or organization
User experience - how things get used by normal people
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
35. Principles & Strategies
I need to be purposeful.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
36. Principles & Strategies
I need to be purposeful.
I need to be social.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
37. Principles & Strategies
I need to be purposeful.
I need to be social.
I need to be authentic, transparent, and real.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
38. Principles & Strategies
I need to be purposeful.
I need to be social.
I need to be authentic, transparent, and real.
I need to be generous.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
39. Principles & Strategies
I need to be purposeful.
I need to be social.
I need to be authentic, transparent, and real.
I need to be generous.
I need to be personal.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
41. Principles & Strategies
I need to "show up" and be active.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
42. Principles & Strategies
I need to "show up" and be active.
I need to be INTERactive.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
43. Principles & Strategies
I need to "show up" and be active.
I need to be INTERactive.
Outside the bubble.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
44. Principles & Strategies
I need to "show up" and be active.
I need to be INTERactive.
Outside the bubble.
Expanding the circle.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
45. Principles & Strategies
I need to "show up" and be active.
I need to be INTERactive.
Outside the bubble.
Expanding the circle.
Being non-threatening.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
46. Principles & Strategies
I need to "show up" and be active.
I need to be INTERactive.
Outside the bubble.
Expanding the circle.
Being non-threatening.
Creating bridges.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
49. Social Networks
#1: Facebook
Study the social graph
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
50. Social Networks
#1: Facebook
Study the social graph
Put a like button on EVERYTHING!
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
51. Social Networks
#1: Facebook
Study the social graph
Put a like button on EVERYTHING!
Announce events
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
52. Social Networks
#1: Facebook
Study the social graph
Put a like button on EVERYTHING!
Announce events
Create multiple groups
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
53. Social Networks
#1: Facebook
Study the social graph
Put a like button on EVERYTHING!
Announce events
Create multiple groups
Utilize pages
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
54. Social Networks
#1: Facebook
Study the social graph
Put a like button on EVERYTHING!
Announce events
Create multiple groups
Utilize pages
Track insights
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
55. Social Networks
#1: Facebook
Study the social graph
Put a like button on EVERYTHING!
Announce events
Create multiple groups
Utilize pages
Track insights
Consider advertising
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
58. Social Networks
#2: Twitter
Follow people strategically
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
59. Social Networks
#2: Twitter
Follow people strategically
Utilize Twitter lists
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
60. Social Networks
#2: Twitter
Follow people strategically
Utilize Twitter lists
Treat it as a conversation
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
61. Social Networks
#2: Twitter
Follow people strategically
Utilize Twitter lists
Treat it as a conversation
Converse about content
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
74. Methodologies
Integrating with the Website
Link to social profiles from every page.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
75. Methodologies
Integrating with the Website
Link to social profiles from every page.
Make every piece of content easily shareable.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
76. Methodologies
Integrating with the Website
Link to social profiles from every page.
Make every piece of content easily shareable.
Recruiting and Using Volunteers
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
77. Methodologies
Integrating with the Website
Link to social profiles from every page.
Make every piece of content easily shareable.
Recruiting and Using Volunteers
See the church as a socially-savvy evangelistic volunteer army.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
78. Methodologies
Integrating with the Website
Link to social profiles from every page.
Make every piece of content easily shareable.
Recruiting and Using Volunteers
See the church as a socially-savvy evangelistic volunteer army.
Organize people organically.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
82. Methodologies
Establishing Routines and Workflows
WHO is the voice?
WHAT gets posted?
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
83. Methodologies
Establishing Routines and Workflows
WHO is the voice?
WHAT gets posted?
WHEN and HOW OFTEN do things get posted?
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
84. Methodologies
Establishing Routines and Workflows
WHO is the voice?
WHAT gets posted?
WHEN and HOW OFTEN do things get posted?
WHERE do things get posted?
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
85. Methodologies
Establishing Routines and Workflows
WHO is the voice?
WHAT gets posted?
WHEN and HOW OFTEN do things get posted?
WHERE do things get posted?
HOW will follow-up be handled?
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
86. Inspiring the Volunteer Army
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
87. Inspiring the Volunteer Army
Keep preaching the gospel.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
88. Inspiring the Volunteer Army
Keep preaching the gospel.
Keep telling life change stories.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
89. Inspiring the Volunteer Army
Keep preaching the gospel.
Keep telling life change stories.
Keep freeing people to share.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
90. Inspiring the Volunteer Army
Keep preaching the gospel.
Keep telling life change stories.
Keep freeing people to share.
Keep making it simple to pass the word along.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
91. Inspiring the Volunteer Army
Keep preaching the gospel.
Keep telling life change stories.
Keep freeing people to share.
Keep making it simple to pass the word along.
Keep reminding people what is at stake.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
93. Going Offline
Social networking isn’t about technology.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
94. Going Offline
Social networking isn’t about technology.
It’s about people who are lonely, lost, and bound for hell
unless the church loves them and leads them to Jesus.
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox
95. Social Media & the Local Church
Brandon Cox | brandonacox.com
Brandon Cox | www.brandonacox.com | twitter.com/brandonacox | facebook.com/brandonacox