1. All Marketers Are Liars Tell Stories The Power of Telling Authentic Stories in a Low-Trust World By Seth Godin

4. Everyone is a liar.

5. We know we're not telling the whole truth.

7. Marketers tell lies & consumers believe them.

9. Consistent and authentic.

12. Marketers need to earn trust before telling the story.

14. The prospect ultimately tell themselves the lie – drawing their own conclusions.

16. Fact sheet about boiling water

20. Right item, wrong staff = you lose

21. Consumers see through deciet

23. The best stories agree with what the audience already believes.

25. The best stories agree with what the audience already believes.

30. One competitor makes a change, the entire landscape changes.

32. If your competitor changes their story, so does yours.

33. Yesterday's story doesn't work for today's customers

35. It's what we believe.

36. It's our biases.

39. We really don't know when the first impression will occur.

41. They reinforce our own thoughts

43. High level concepts that can apply to any business

44. Changes the perspective on what is 'marketing' in a connected world.

45. Many business examples

47. No step by step guide (not that you want one)

48. Doesn't make toast?

50. This is a book to help change your perspective

51. A quick read for any marketer – easy to reflect on own line of work and compare.