Here we are presenting some steps to create a social media plan for WordPress users. The objective of this scheme is to help you create a structured plan for your website to optimally leverage such platforms for your benefit. Use the following steps to devise an effective social media strategy for your WordPress interface.

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Social Media Plan For WordPress Users

2. There are numerous social networks but not each of them needs to be a part of your plan. A targeted strategy demands that
only those channels which are popular among your target audience be included in your scheme of things. There are some
platforms like Facebook and Twitter which are essential for all kinds of brands because of their immense popularity across all
user groups. The rest need to be chosen based on the nature of your business. In case you are a law firm owner, then you need
to use LinkedIn which is a professional network. Similarly, if you are involved in the entertainment industry or cater to the 18-24
age group, then Instagram needs to be included in your plan. Selecting the right networks is essential for reaching out to your
target audience.
Select Social Networks For Your Plan

3. Social media can be used to expand your reach by sharing website content on various networks. This means that you need to
optimize your website for the purpose. Facebook started the OpenGraph project in 2010 which enables users to add extra
metadata to their web pages which will help social networks understand their nature in a better manner. This helps in controlling
the look of your content when it is shared on a social platform. You can enable Open Graph metadata by simply using a plugin.
The Yoast SEO plugin is a widely-used and popular tool. Once you have activated this solution on your website, you need to
visit SEO > Social in your dashboard. Select the Accounts tab and provide URLs of all your social profiles.
Optimize Your Website For Social Media

4. Many people convert PSD to WordPress or shift from other platforms only because of the convenient nature of the CMS. As you
saw just now, you optimized your website for various social networks in just a few clicks. Another optimization trick that you can
use through the Yoast SEO plugin is to configure social options for individual posts or pages. Choose a post that you want to
optimize and open it in the editor. Now scroll down to locate the Yoast meta box. Click on the sharing icon and you will be
presented with some handy options. You can add a title and description for the post which will appear on Facebook or Twitter.
You can also choose to upload an image.
Optimize Individual Posts Or Pages For Social Media

5. Image optimization is a critical aspect of creating a social media plan for WordPress. You can create attractive pictures but they
will not be displayed perfectly if they do not adhere to the image specification rules of the network. Each channel has its won
image size guidelines. For instance, Facebook says that a shared image can be 1200 x 630 pixels while Twitter has set 440 x
220 pixels as the specification for in-stream pictures. Make sure that the photos you share conform to the rules set by the
network on which they are being uploaded.
Know The Image Size Guidelines Of Different Networks

6. An effective way to expose your content to a wider audience is to enable your website visitors to share it on their social
accounts. You can make this happen by including social sharing buttons on your website. It is natural for people to share
something they like with their friends and followers. Prominently visible social sharing icons along with a post will encourage
people to include the material on their profiles. There are various social sharing plugins that can be sued for the purpose. These
tools help in styling your tabs and defining their position on a post or page.
Include Social Sharing Buttons On Your Website

7. Manually sharing your content on various social feeds can be a time-consuming process. It can affect your
efficiency and hamper other vital website management tasks. The best way to efficiently conduct social sharing is
by automating the entire process. There are tools like Buffer which help you create a pre-defined schedule of
updates that are then published automatically. IFTTT is a free service that connects your interface with social
channels and lets you automatically share content.
Automate the Process Of Social Sharing

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