This presentation is directed towards larger organizations wishing to implement social media as an internal communication tool. This presentation is available as a 60 - 90 minute keynote or a full day workshop.
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Tricycle SM & Internal Customers Presentation
1. Social Media & Internal
Customers
Presented by Justin Foster
2. Why listen to us?
• Tricycle helps organizations define and
communicate their ideas.
• Name dropping: Gold’s Gym, Fred Meyer, Saltzer
Medical Group, Bodybuilding.com.
• Over 250 presentations from Payette to Malaysia.
• Early pioneers of social media in Idaho.
• Over 10,000 connections in the social space.
3. The Perfect Storm
• Commoditization
• Fragmentation
• Access to technology
• Rise of Personal Brands
4. Meet Gen Y
• Connected
• Multi-tasking
• Influential
• 24/7 Brand
6. The Evolution
1. Forums and message boards
2. Chat rooms and IM
3. Commenting
4. Blogs
5. Social networking
6. Twitter
7. Startling Statistics
• 276% growth in 35-54 year old Facebook users.
• 104 Million people on Facebook.
• Feb 09 to April 09: 3 mill to 17 mill Twitter
members
• 1 billion page views of Twitter.
• Average age on Facebook is 37.
• Average age on Twitter is 42.
• Fastest growing segment is women over 55.
8. 5 Myths of Social Media
1. This is just a fad.
2. It is just for kids.
3. You can control it.
4. It is expensive to implement.
5. It has no application to my job.
13. CONVERSATIONS
• Signals v Noise
• Be interesting
• Participate – 3 ways
• Create multiple touch-points.
14. CONVERSIONS
• Conversations create relationships
which create behavior.
• Farming, not hunting.
• Build the “pipes”.
• Have a plan.
15. Internal Communications
• Work on the culture.
• Establish the rules.
• Build the “pipes”.
• Lead from the front.
• Analyze the results.
16. The Principle of Automation
Automating repetition improves
productivity, creates more efficiency,
and provides measurable data.
17. Must Haves
• Company blog w/ internal feed.
• Facebook personal profiles for
everyone.
• Facebook company profile and/or fan
page.
• Twitter – two philosophies.
18. Open Discussion
>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and questions