Individuals are becoming powerful personal brands through their online presence and social media influence. The document discusses how centers of influence, or COINs, can become the face of a brand by having a culture of transparency across social media and acting as a relationship broker between their followers and organizations. It provides steps for individuals to create their own brand separate from companies and engage with followers by getting involved in causes, building both online and offline communities, and balancing selling with keeping conversations authentic.

1. Branding You How Individuals are the New Power Brands.

3. Defining Brand Your presence when you are not present.

11. Our Expertise

12. Open Discussion