One of the most powerful ways to build your brand—and your community—is through live streaming video. It's affordable, powerful, and can be re-packaged to share out again. In this slide deck, I share: challenges to leveraging live video, how to decide on live streaming platforms, ways to build audiences for your live events, and best practices for live sreaming.

1. LIVE STREAMING
FOR BRANDS
@mikedelgado

2. Live streaming is one of the best ways to grow,
nurture & shepherd your community.

3. Video Trends
Business Challenges
Use Cases
360° Live Video
Best Practices
Favorite Tools
ex.pn/fincondeck

4. VIDEO TRENDS

5. Online video accounted for
60% of all web traffic in
2013, but projected to
make up to 76% by 2018.
Cisco Visual Networking Forecast, 2016

6. Videos are now
viewed 8 billion
times daily on
Facebook, up from 1
billion a year ago.
Mendelsohn, Facebook VP, 2016
In five years, most
of Facebook will
be video.
Zuckerberg, 2016
RISE OF VIDEO VIEWING

7. 85% of Facebook
video is watched
without sound.
Digiday, 2016
1/3 of Snapchat
users have sound
turned off.
MarketingLand, 2016
RISE OF VERTICAL VIDEO

8. Americans spend 29%
of their time watching
video vertically,
compared with only 5%
in 2010.
KPCB Research, 2016
Mobile phones are
used in portrait mode
98% of the time.
Mobile Marketer, 2016
RISE OF VERTICAL VIDEO

9. People comment
10X more on
Facebook Live
videos than on
regular videos.
Facebook Blog, 2016
LIVE VIDEO ENGAGEMENT
People spend 3X
longer watching
live video vs.
watching recorded
video.
SocialMediaToday, 2016

10. The rise of mobile
phones has sharply
increased the number
of vertical videos on
YouTube. Uploads of
vertical videos has
grown 50% in 2015.
New York Times, 2015
RISE OF VERTICAL VIDEO

11. Full-screen vertical
video ads on
Snapchat have 9X
higher completion
rate vs. horizontal
mobile video ads.
John Steinber, CEO Daily Mail
RISE OF VERTICAL VIDEO

12. Facebook vertical
video ads receive
3X better CPMs.
AdWeek, 2016
RISE OF VERTICAL VIDEO

13. CHALLENGES

14. FEAR

15. FEAR

16. TROLLS

17. TROLLSTROLLS

18. BUDGET

19. BUDGET

20. TECH

21. TECH

23. USE CASES

24. AMA
Ryan Holmes, CEO of
HootSuite, hosted an
AMA on Periscope to
answer questions
from businesses.
AMA
Facebook CEO Mark
Zuckerberg hosts live
Facebook videos to
shares updates &
answers questions

25. AMA
Experian recruiters
answered career
questions weekly in
#JobScope

26. PRODUCT
LAUNCHES
Pat Flynn promotes
his business book
by letting fans watch
his audio book
recording.

27. PRODUCT
LAUNCHES
SanDisk launches a
new product on
Periscope using an
influencer account

28. DIY Video Guy
provides tutorials
and answers
questions from
viewers.
TUTORIALS

29. Adobe uses live
video to teach and
inspire artists to
use their tools.
TUTORIALS

30. SAP hosts conference
interviews live on
Periscope and
Facebook Live.
THOUGHT
LEADERSHIP

31. Experian hosts live
video chats daily
across different video
channels.
INTERVIEWS

32. Brands, consistency is to building a live streaming community.

33. LIVE 360° VIDEOS

34. MEMORABLE
Live 360° video creates
experiences for
viewers (which are
more memorable than
flat video). Immersion
can lead to conversion.
MOVE PHONE ON MOBILE

35. Live 360° video
gives viewers
control on what
they want to focus
on. It’s the gateway
drug to VR.
CONTROL

36. EDUCATION
Teachers are using
360° video to help
kids experience
locations and events.

37. INCLUSION
Live 360° video helps
people feel part of
events. Imagine
having a 360 view of a
favorite performance
or game.

38. Brands, 360 video is your first to creating #VR.

39. BEST PRACTICES

40. ADAPT
Never get married to
a platform. Focus on
your community --
not channels.
@HisandHerMoney

41. Test wifi, lighting,
microphone, camera
positioning, battery,
commenting, and
saving process.
TESTING

42. Choose topics your
target audience cares
about.
KEY TOPICS
@AmandaAbella

43. Heavily promote your
live video event 7
days before your live
streaming event.
PROMOTE

44. @SavingsATLMoms
You can’t ignite your
audience if you
aren’t lit well.
LIGHTING

45. Track questions and
names of engagers
to understand
community better &
fuel future content
CURATION

46. Keep most important
visuals on top-third
of your screen in
portrait mode.
POSITION
@Experian_US

47. @EbongEka
Presenter should
engage with viewers
by asking questions,
responding to
questions, sharing
insights, and
providing value.
ENGAGE

48. @PatFlynn
Track metrics:
engagement,
viewers, replays,
shares on social
channels, follower
growth, etc
ANALYTICS

49. Upload favorite
videos to YouTube,
Facebook. Create a
blog post around
topic (embedding
video). Use audio
for podcasts.
REPACKAGE
@jjeffrose

50. Welcome
Introduce Topic
Share Insights
Engage
Recap
TEMPLATE
@SophiaBera

51. Live streaming is a way to keeping your community locked in.

52. TOOLS

53. ex.pn/equipment

54. Christina Roman manages social
media channels for Experian, North
America and focuses on developing
community building strategies and
live video content. @Teena_LaRo
Michael Delgado is the Director
of Social Media and Community
Engagement for Experian, North
America. @MikeDelgado
Q&A