Personal Information
Organização/Local de trabalho
Nashville United States
Setor
Writing / Publishing
Sobre
The Social Media shift created a paradigm shift that rendered traditional PR, marketing and advertising strategies obsolete: people are so inundated with information they no longer trust anything that looks or sounds like it comes from your company. People filter out your traditional press releases, website copy and other online copy because they don’t trust it.
They don’t trust your message for some predictable and specific reasons: social media is a conversational and transparent medium and most online copy sounds like your company talking about itself or traditional needs, benefits and solutions selling. It is one-way by design. In today’s market, if you sound like you are a
Marcadores
brand journalists
google places
brandjournalists
planer beach google places how to
Ver mais
Apresentações
(8)Personal Information
Organização/Local de trabalho
Nashville United States
Setor
Writing / Publishing
Sobre
The Social Media shift created a paradigm shift that rendered traditional PR, marketing and advertising strategies obsolete: people are so inundated with information they no longer trust anything that looks or sounds like it comes from your company. People filter out your traditional press releases, website copy and other online copy because they don’t trust it.
They don’t trust your message for some predictable and specific reasons: social media is a conversational and transparent medium and most online copy sounds like your company talking about itself or traditional needs, benefits and solutions selling. It is one-way by design. In today’s market, if you sound like you are a
Marcadores
brand journalists
google places
brandjournalists
planer beach google places how to
Ver mais