The document discusses the fifth mistake in personal branding - having an "ideal" outlook rather than focusing on one's "real self". It advises building a distinct personal brand around one's intrinsic qualities rather than extrinsic qualities imposed by society. To create an effective personal brand, one should look "inside-out" by focusing on who they truly are, their values, uniqueness, interests and competitive advantages rather than looking "outside-in" at how others define them.

1. BRANDJONTAN
PRESENTS
“M ISTAKES IN
PERSO NAL BRAND ING”
6-PART SERIES
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2. PART 5:
“REAL-SELF”
VERSUS “ACTUAL SELF”
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3. The fifth mistake in Personal
Branding is…the idea that you
should have an “Ideal”
outlook as to who you should
be.
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4. My dear friends, a Distinct
Personal Brand should
revolve around your Intrinsic
“Real-Self”…not the “Extrinsic
qualities” that society tells
you that you should have.
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5. So, if I were you, if you are
looking at creating a Distinct
Personal Brand, avoid looking
from the “outside-in”.
Instead, look from the
“inside-out”.
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6. Who is the “Real-You”?
What do you stand for?
What makes you Unique?
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7. What makes you interesting?
What makes you a Power-of-
Attraction, to this world?
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8. What makes you different
and better than your so-
called competitors in the
market?
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9. If you want to create a
Distinct Personal Brand…
…look from the “inside-out”.
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10. “MISTAKES IN
PERSONAL BRANDING”
6-PART SERIES
www.brandjontan.com
PRESENTED BY:
BRANDJONTAN